well by franchise sense yes the plumber's corperation has a hedgehog's corperation for there pet.
by character... The mascot Mario is older, more known, and popular every concieveable age bracket and focus group. Nintendo Thanks ron jeremy for that
![Shocked :shock:](./images/smilies/icon_eek.gif)
or was it the other way around
But then it's like pitting Superman against Spiderman. Spidey can't beat the Krytonian kid from smallville but has been seen as a more endering character. a believable character without a god complex. Lately franchise Spidey been beating franchise Superman. hmm.. maybe Superman and Captain marvel would be a better comparison.
Again i think the original poster was pitting the characters against each other and not the franchise, or companies that own the marketing rights to them.