First up we got some gold plated Mech Tech weapons exclusives. This is similar to the Micron Target Masters exclusives a while back. They are free gifts for purchasing a certain amount of Dark of the Moon toys on May 14th. More details will be revealed at a later date. You can view the Mech Tech exclusives here.
Next is a lottery campaign for free gifts with purchasing Dark of the Moon toys. You purchase the toys and save the serial code to participate in the campaign.
Prize level A - 10 people will recieve a gold plated DOTM Bumblebee figure.
Prize level B - 10 people will recieve a Transformers DVD (ROTF DVD and Blue Ray pictured).
Prize level C - 100 people a gold plated Mech Tech weapon.
Prize level D - is wallpaper available to all who participated in the campaign.
The people who participate in the 1st to 3rd wave of the lottery campaign are entitled to draw for 100 gold Optimus Prime figures.

The prizes can be seen here.
An updated list of Cyberverse figures can be seen here.
CV-01 - Ark Playset
CV-02 - Bumblebee W/Battle Platform
CV-03 - Starscream Orbital Assault Carrier
CV-04 - Optimus Prime
CV-05 - Sentinal Prime
CV-06 - Ironhide
CV-07 - Megatron
CV-08 - Bumblebee
CV-09 - Sideswipe
CV-10 - Topspin
CV-11 - Crankcase
An updated list of Mech Tech figures adds DD11 Human Alliance Basic Ice Pick and Sgt. Chaos.