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Some months later, the Hasbro exec who was Marvel’s main contact, Bob Prupis, came to my office. He pulled a few toy vehicles out of his bag and proceeded to open and unfold them into ROBOTS.
They were bigger and much more complex than the Mysterions. Different Japanese technology, same general idea.
Hasbro, he said, had the rights to the technology and toys based upon it. The problem, he said was story. He said that the Japanese storyline associated with the toys wasn’t useful. Japanese kids, apparently, don’t require much justification. Cars become robots, robots become cars. Well, of course they do. What do you mean, “why?”
As stated, the treatment was all new, unrelated to the Mysterions treatment. And, the only thing of Denny’s I kept, as I recall, was the name of the Autobots’ ship, “Auntie.” I have become convinced, also, that he named Optimus Prime. It’s not unlike a name I might come up with, but it’s very much in the style of the erudite Mister O’Neill, full of scope, dignity and power.
By the way, “Transformers,” “Autobots” and “Decepticons” came from Hasbro.
-Kanrabat- wrote:YEah, too many Transformers are in a serious need of a good rim job.
Blast Cannon wrote:This thread is brilliant. Duragrip you are a gloriously weird sexual deviant and I love it.
Sunbow’s creative efforts, as near as I could tell, consisted of removing our cover sheets from whatever we created and stapling on their cover sheets.
I pointed out that we had created G.I. JOE and TRANSFORMERS. DePatie said that we had NOTHING TO DO WITH TRANSFORMERS.
That took me by surprise. I had my Hasbro file with me. I pulled out my TRANSFORMERS treatment. I said I wrote this. HE CALLED ME A LIAR, insisted that SUNBOW had written that treatment, that Sunbow had done all the development. He got up and stormed out of the room.
Sunbow or the studio people changed the human protagonist’s name from Spike to Buster because, I was told, Spike was too aggressive and violent-sounding. What?
-Kanrabat- wrote:YEah, too many Transformers are in a serious need of a good rim job.
Blast Cannon wrote:This thread is brilliant. Duragrip you are a gloriously weird sexual deviant and I love it.
BeastProwl wrote:I remember reading about this story, not the blog here, but the actual story of how transformers were just a toy in japan, and a couple guys went over for ideas, came back an pitched these toys to hasbro, and transformers was born. I thought that might have been posted here years ago?
Why now? isnt this story just a bit old, or should I say, not exactly a "Secret"?
BeastProwl wrote:I remember reading about this story, not the blog here, but the actual story of how transformers were just a toy in japan, and a couple guys went over for ideas, came back an pitched these toys to hasbro, and transformers was born. I thought that might have been posted here years ago?
Why now? isnt this story just a bit old, or should I say, not exactly a "Secret"?
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