Jackatron wrote:That's great, thanks for explaining - I've wondered for ages how it all works. So basically most stuff is going through the Studio Series, but there are different categories within that, like the 86 Movie and Age of Primes?
Close. Hasbro's branding of these lines is way, way less distinct than it used to be though, so it is totally normal to have a fuzzy understanding of it.
Right now, the main "collector-focused" lines from Hasbro that may be found at Target and some Walmarts are:
- Studio Series
- Age of the Primes
These are both collectively under the "Generations" umbrella, but colloquially, if someone says "Generations" they aren't referring to Studio Series. Fun, right? This is helped even further by the overall style of the packaging now being nigh-identical, save for some AotP specific art on the sides of those.
Before this year, Studio Series was comprised of three separate sub-lines:
- Studio Series - contained characters from the seven live-action movies and Transformers One
- Studio Series 86 - contained characters from the 1986 Transformers Movie
- Studio Series Gamer Edition - contained characters from TF videogames, though so far this only means War for Cybertron/Fall of Cybertron and Devastation
Starting this year they eliminated the separate branding and started pushing it all as just "Studio Series". I still keep them separated over on the
Sightings page, because I think it makes more sense that way.
It would not surprise me to see it all eventually coalesce back into one unified "Generations" line at some point in the future, but who knows. The one constant is that as soon as you think you have this all figured out, Hasbro will change up their branding and marketing strategy to be totally different
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