The Energon Pub

News Credits: 409 · by **Stormrider** » Sat Oct 02, 2010 6:59 am

Huh? How many times does Hasbro have to merge, mangle, and rebrand their packaging lines until customers are totally confused with the product lines? Is this a new marketing strategy - confuse the customer so they buy the same item multiple times under different packaging labels.

Annoying.

by **BattleRoller23** » Sat Oct 02, 2010 7:40 am

I hate the name of this line, but the figures look nice!

News Credits: 12 · by **Overcracker** » Sat Oct 02, 2010 10:43 am

In other words we'll have to wait a bit more to see whether they are merging this or only using the Reveal the Shield moniker for a couple of waves and then come up with a new sub-sub-sub-sub-sub line.
This is getting confusing.

Asfar as the goes, I think adding the links under classics/universe and ROTF, while adding a Reveal the Shield place holder is the only sane way to go.

In the end I think its going to be really difficult to actually classify them under a definite banner if they are mix-mashing styles like this.

News Credits: 241 · by **Jelze Bunnycat** » Sat Oct 02, 2010 11:08 am

Right, let me get this straight... Hunt for the Decepticons and Generations are going to be replaced with Reveal the Shield? Fine with me.

Thing is, it's just subline rebranding all over again. Like in 2005/2006, the official name for the line is just "Transformers" until the third movie hits. There never was a line called "Classics" (that was a fan-coined name made canon), just "Transformers" with "Mini-Con Class", "Classic Legend", "Classic Deluxe" and "Classic Voyager". Same with what we have now with the "Generations" subline for Classicverse and the "Hunt for the Decepticons" campaign for the Movie. In comes "Reveal the Shield" which encompasses both Classicverse and Movieverse. Nothing new, look at the halfway marks of the individual Unicron Trilogy lines: "The Unicron Battles", "The Powerlinx Battles" and "Primus Unleashed".

I understand how organising it all is a hassle, I have my own lists to play with! You know, I think I have an idea...

News Credits: 251 · by **Mindmaster** » Sat Oct 02, 2010 12:06 pm

Jazz and Tracks. That's all I want from this wave. Can I get an OOORAH from all those who agree with me and so happens to be in a military program in their high school? :lol:

News Credits: 12 · by **Overcracker** » Sat Oct 02, 2010 12:41 pm

JelZe GoldRabbit wrote:Right, let me get this straight... Hunt for the Decepticons and Generations are going to be replaced with Reveal the Shield? Fine with me.

Thing is, it's just subline rebranding all over again. Like in 2005/2006, the official name for the line is just "Transformers" until the third movie hits. There never was a line called "Classics" (that was a fan-coined name made canon), just "Transformers" with "Mini-Con Class", "Classic Legend", "Classic Deluxe" and "Classic Voyager". Same with what we have now with the "Generations" subline for Classicverse and the "Hunt for the Decepticons" campaign for the Movie. In comes "Reveal the Shield" which encompasses both Classicverse and Movieverse. Nothing new, look at the halfway marks of the individual Unicron Trilogy lines: "The Unicron Battles", "The Powerlinx Battles" and "Primus Unleashed".

I understand how organising it all is a hassle, I have my own lists to play with! You know, I think I have an idea...

But the AEC sublines belong to the parent line. Reveal the Shield is neither fully ROTF nor Generations as Hasbro called it for all of 2 waves.

And ROTF has had 2 sublines already. This third one is neiher nor. The confusion stems mainly from having Generations looking figures in with the ROTF styled ones.

If they are indeed doing away with generations then this is just an encompassing line for both. If they aren't doing away with Generations then again I ask what is the criteria to include figures in it and not in Generations.

by **REGIFISHY** » Sat Oct 02, 2010 5:11 pm

I thought these were going to come out in January!! I've got to find a way to add Fallback and Spec. ops. Jazz to my Christmas list now. Blarrgh.

News Credits: 1452 · by **Blurrz** » Sat Oct 02, 2010 5:45 pm

A majority of the movie toys with G1-inspiration deserve to be in the Classics/Universe/Generations line. Packaging and organization of lines has been all over the place for the past few years, I don't mind this blending in..

News Credits: 150 · by **GetterDragun** » Sat Oct 02, 2010 9:24 pm

These are awesome!

News Credits: 4 · by **craggy** » Sun Oct 03, 2010 8:58 am

Just realised that the hiding of faction symbols via the rub-signs would be a cool way for Hasbro to introduce factions other than Autobot and Decepticon. A Unicron faction, maybe Maximals and Predacons, G2 logos, maybe even a Junkion group?

I know they probably won't do this, but it'd be a good opportunity to surprise and excite some of us in this era where we already think we know everything about the toys before they come out.

News Credits: 8 · by **NuclearConvoy** » Sun Oct 03, 2010 8:59 am

craggy wrote:Just realised that the hiding of faction symbols via the rub-signs would be a cool way for Hasbro to introduce factions other than Autobot and Decepticon. A Unicron faction, maybe Maximals and Predacons, G2 logos, maybe even a Junkion group?

I know they probably won't do this, but it'd be a good opportunity to surprise and excite some of us in this era where we already think we know everything about the toys before they come out.

If this were Facebook, I would "like" this comment.

News Credits: 1235 · by **LOST Cybertronian** » Sun Oct 03, 2010 12:52 pm

It would be kinda fun to open up Jazz or Tracks and rub the sign to reveal a decepticon symbol. But then that person would probably come straight here and ask how rich he is going to be.