The Energon Pub

[Hotrod]

We report here that this past year Hasbro it's highest earning ever this past year. The company is looking to increase earnings even more this year. According to an article in the Providence Journal Hasbro will focus more on core brands such as Transformers. They will ramp up the marketing based around the upcoming Transformers Movie. To read the article click here.

[Dclone Soundwave]

Wonders never cease. Is there any time of the day you do sleep Hot Rod?

[ShGarland_1383]

Hot Rod? Sleep? I dunno.....

This is kinda good news I suppose. Hasbro owns Transformers, though? I thought Takara/Tomy did.

I wish to God they'd expand with Classics though. I feel its the best line they've done since I don't even remember when.

[Bluebullet]

Hot Rod? Sleep? I dunno.....

This is kinda good news I suppose. Hasbro owns Transformers, though? I thought Takara/Tomy did.

I wish to God they'd expand with Classics though. I feel its the best line they've done since I don't even remember when.

RID? Beast Wars?

[Greed]

Hurrah, a crapload of, for the most part, unwanted movie toys are on their way.

[Hotrod]

Hot Rod? Sleep? I dunno.....

This is kinda good news I suppose. Hasbro owns Transformers, though? I thought Takara/Tomy did.

I wish to God they'd expand with Classics though. I feel its the best line they've done since I don't even remember when.

Sleep in over rated

[Ninja Sixshot]

heres something ive always wondered since the sw tf: gi joe transformers . the hing about that would be finding the right vehicle form

[Liege Evilmus]

Well, with Star Wars rounding the drain with no new material at the moment, they need a good name to tack whatever they can onto!

Transformers, Spider-Man, the call for mass marketing is upon you! Be prepaired to have anything and everything get your good names put on them!

[Dclone Soundwave]

Hot Rod? Sleep? I dunno.....

This is kinda good news I suppose. Hasbro owns Transformers, though? I thought Takara/Tomy did.

I wish to God they'd expand with Classics though. I feel its the best line they've done since I don't even remember when.

Sleep in over rated

Well, that would explain a lot.........lol

[Lorekeeper]

it's certainly smaller than I imagined it would be... TF's often are.

[jgilkinson]

More classics perhaps?

[MaikeruSama]

SEACONS!!!!!!!!!!

[i_amtrunks]

Is it such a surprise?

But what happens if the movie tanks? Will Hasbro still pump out more Transformers? I guess if they change their designs to some "less realistic" They could still sell a lot of stuff.

[UltraPrimal]

When I read the title I was expecting to read they're coming out with a new line. But hey, more TF stuff is always good. Isn't it?

[Kimmer]

Hurrah, a crapload of, for the most part, unwanted movie toys are on their way.

take the "for the most part" out and you're right on the money greed.

[NightFall]

Gee, I really don't want to see more movie toys in the future, espeacially monkey scream. I hope they still make more of old TFs, along with more lines like Armanda, Cybertron, Beast Wars, etc, and with the new lines that don't look like creepy metal things that morph, but who knows maybe that will grow on me.

[Alex Kingdom]

Hasbro will expand the Transformers brand? With a big budget Hollywood movie on the way? No **** Sherlock.

Yours AK

[Kayevcee]

"Is it any coincidence that as soon as they revisit the original Transformers (G1) with the classics line they have their most profitable year ever?"

Is Classics really setting the world on fire in the US? They're doing okay over here (in Toys'r'us in the UK), selling about as well as Cybertron. What they lose in "only associated media being nostalgia-market DVDs" they gain in "not being repaints". Cybertron was a much wider range of better advertised stuff a with similar standard of engineering to the Classics- I would have expected them to have a lot more to with the big sales, myself.

Calling the movie toys "unwanted" seems unduly pessimistic given they're the main characters in a feature film with an associated ad campaign of what can only be described as "biblical proportions".

-"Nick"

[Brakethrough]

With any luck, this means more Classics. With any luck, Classics won't stop until every character from seasons 1-3 of G1 gets a facelift.

[DISCHARGE]

This actually sounds like they are going to rely less on movie toys, which ebb and flow to the tides of consumers, and rely more on what customers want toy wise.
I'm sure they're not going to stop making movie toys, but hopefully less of them and more of their own non-licensed toys.
That would increase their sales making the lessened availability increase the want(like the classics),driving their sales. Also there would be less back stock in the warehouses.
It also costs a lot to buy those licenses from the licenser, which, if Hasbro can eliminate that buy making successful lines, would make a bigger profit by not paying royalties.

[High Command]

Hasbro will expand the Transformers brand? With a big budget Hollywood movie on the way? No **** Sherlock.

Yours AK

Quoted for truth.

[Basketball Jones]

The Classics seem to be selling well, other than Mirage. The stocks of them are rapidly depleted here in Buffalo, NY.

Hopefully, more Classics will emerge.

[Greed]

Personally I think the Classics came out to late in the year for it to change sales that much. The TITS, Alts, and Cyb figs contributed more IMO.

[Kayevcee]

I suspect the future of Classics will depend significantly on how well the nostalgia-oriented movie merchandise sells. If the market is proven to be there, we might well see some more. This is, of course, on top of the frequent and blatant fanservice that often appears in main lines (especially in Energon).

Support Classics! Buy Optimash Prime

-Nick