Article About Takara / Tomy Having to Change Their Marketing Strategy

Monday, January 29th, 2007 5:17PM CST

Categories: Toy News, Company News, Media Vault
Posted by: Hotrod Views: 17,190

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Many have noticed that since Takara and Tomy have joined forces, there has been a change in their Marketing of Transformers. Well our own SnapTrap has come across an interestings news article from Reuters on News.com. The article is about the toy market in Japan and how toy makers like Tomy/Takara are targeting older consumers. You can read it by clicking here.

Credit(s): SnapTrap and Reuters

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Re: Article About Takara / Tomy Having to Change Their Marketing Strategy (5259)
Posted by Liege Evilmus on January 29th, 2007 @ 5:39pm CST

Awhile back when they said they were venturing into TF sports and music, I was very uneasy. But after seeing some of the results, and knowing the type of tech that they have, I'm just saying let them make toys for the older people. I'm older now, and kiddie gimmicks are boring more often than not.

So lets give these guys some LSD and see what they come up with, it's not like we HAVE TO buy any of it(or do we :-?

)

Re: Article About Takara / Tomy Having to Change Their Marketing Strategy (5279)
Posted by Autobobby1 on January 29th, 2007 @ 5:57pm CST

Sounds cool. I hope that Hasbro imports these robots! I'd buy one!

Re: Article About Takara / Tomy Having to Change Their Marketing Strategy (5281)
Posted by Alex Kingdom on January 29th, 2007 @ 5:58pm CST

Very interesting, I sorta suspected this might be one of the reasons Japanese toys are on a whole aimed at an older market. It certainly explains why TakaraTomy do appear to be catering more toward the collector with high detail/quality figures over simpler play friendly figures for children. Which it great news for me but maybe not such great news for them. Although worldwide the adult toy market (get you minds out of the gutter

) has grow considerably over the last 5-10 years. These days most comic shops stock more figures and toys than comics, all aimed at adult collectors.

Yours AK

Re: Article About Takara / Tomy Having to Change Their Marketing Strategy (5401)
Posted by Down_Shift on January 29th, 2007 @ 7:40pm CST

Alex Kingdom wrote:Very interesting, I sorta suspected this might be one of the reasons Japanese toys are on a whole aimed at an older market. It certainly explains why TakaraTomy do appear to be catering more toward the collector with high detail/quality figures over simpler play friendly figures for children. Which it great news for me but maybe not such great news for them. Although worldwide the adult toy market (get you minds out of the gutter ) has grow considerably over the last 5-10 years. These days most comic shops stock more figures and toys than comics, all aimed at adult collectors.

Yours AK

Took the words right out of my mouth.

I love the direction that Takara Tomy is taking. I respect Hasbro and all, but with the current direction of the line, I might weigh a little heavier towards Takara Tomy.

Re: Article About Takara / Tomy Having to Change Their Marketing Strategy (5409)
Posted by Sideshow Sideswipe on January 29th, 2007 @ 7:46pm CST

I want the I sobot NOW!!!

with joints so I can make it transform into something... It can't be that hard.

http://www.youtube.com/watch?v=STQ3nhXuuEM

Re: Article About Takara / Tomy Having to Change Their Marketing Strategy (5487)
Posted by SnapTrap on January 29th, 2007 @ 8:31pm CST

Plus toys of today are much more creative and intricate than they were when our parents & grandparents were children. Their toys were wooden or metal (usually with sharp edges) and they did more outside activities (like sports, role play, games, etc) than we did. That is probably why most people our parents age don't collect them. With the exception of those into scale model railroading of course...

Re: Article About Takara / Tomy Having to Change Their Marketing Strategy (5518)
Posted by lockepsb on January 29th, 2007 @ 8:59pm CST

how about marketing some more Transformer Collection Re-issues? It's been a year since they put out Blaster.

Re: Article About Takara / Tomy Having to Change Their Marketing Strategy (5586)
Posted by Zeds on January 29th, 2007 @ 10:08pm CST

They are not stupid. They know where the money is in the collector's market for the better made items. They should have aggressively issued more of the Masterpiece line with proper G1 colouring (ahem Starscream) so he would not be the shelf warmer he is in Japan from a past posting.

About time they went after it properly.

Re: Article About Takara / Tomy Having to Change Their Marketing Strategy (5774)
Posted by i_amtrunks on January 30th, 2007 @ 5:10am CST

Decent read, and it's further proof of how Takara/Tomy are staying one step ahead of their market, by continuing to evolve their products.

Wont be too long until American toy companies are following suit.

Re: Article About Takara / Tomy Having to Change Their Marketing Strategy (5822)
Posted by Counterpunch on January 30th, 2007 @ 7:08am CST

Declining birthrate?

How?

I mean, Japanese women love sex?!? I've seen movies. I know.

Re: Article About Takara / Tomy Having to Change Their Marketing Strategy (5885)
Posted by Emperor Primacron the 1st on January 30th, 2007 @ 9:41am CST