These images which TF fan Ikkad posted on the TFW boards are our first real look at the figure, including the paint applications and its scale compared to other figures. It seems to be between the scout and deluxe class in robot mode. Ikkad also gives his comments on the toy which you can read below.
They were all at my local department store today.
The price, just to reiterate, is in Philippine Peso (PHP).
It's a bad figure. The lack of elbows really restrict poseability, and the hollow legs prevent you from standing him up in most poses. The four step transformation is actually a bit interesting, as it differs from the Optimus standard. However, it results in the use of fake chest windows. The plastic is very cheap.
Here are some comparisons with the two other small Optimus molds. It's funny how the guy is taller than the T30 Legends.?
Overall, it feels like a cheapo KO toy, so I guess Hasbro has that market properly covered now.
I may go back and get Megatron, just to see what the Decepticons are like with their fancy elbows.