First Look at New Chinese Exclusive Transformers X Nezha Toys

Posted by william-james88 Nov 15, 2019 at 8:58am CST 23,697 views

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Back in February 2018, we posted that Hasbro was going to do a Chinese exclusive initiative called Transformers Nezha. This is a crossover between the Transformers brand and Chinese mythological characters that will feature both a cartoon show and an accompanying toyline. While it didn't concern the west, fans were still curious as to what would come of this initiative since it would at least bring about new toys and characters.

Well, jump to almost 2 years later and thanks to a Tweet from Saberconvoy, we now have a look at these toys. There are probably more to come but for now we see a three pack of Lei Zhenzei, Nezha, Tu Xingsun. The packaging and instructions are clearly in line with the Cyberverse aesthetic and design. The figures themselves are rather simple too and look like upscaled versions of previous molds, at least with one of them which is based on Prime Legion Knockout.

Transformers News: First Look at New Chinese Exclusive Transformers X Nezha Toys

First Look at New Chinese Exclusive Transformers X Nezha Toys

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Re: First Look at New Chinese Exclusive Transformers X Nezha Toys (view post)

Comment by Sabrblade Nov 15, 2019

The box art, at least, is brimming with personality for these new guys.

Re: First Look at New Chinese Exclusive Transformers X Nezha Toys (view post)

Comment by ScottyP Nov 15, 2019

Will China ban it if we equate the one on the left with Winnie the Pooh?

Re: First Look at New Chinese Exclusive Transformers X Nezha Toys (view post)

Comment by STngAR Nov 17, 2019

ScottyP wrote:Will China ban it if we equate the one on the left with Winnie the Pooh?

Just needs a jar of honey accessory to throw it in that direction.

:MAXIMAL:

Re: First Look at New Chinese Exclusive Transformers X Nezha Toys (view post)

Comment by Sabrblade Dec 1, 2019

More new Nezha Transformers toys - http://brick4.com/search/set/?s=%E5%93%AA%E5%90%92%E4%B8%8E+%E5%8F%98%E5%BD%A2%E9%87%91%E5%88%9A&all=1

Specifically, just the first four items on the page, as the rest appear to be unlicensed stuff.

The four are new Lego-esque construction brick figure sets of Windblade, Bumblebee, Megatron, and Optimus Prime, all based on their Cyberverse designs, and all sporting the Nezha Transformers logo, Cyberverse art for Optimus and Bumblebee, and Nezha's own box art in their stock images.

Re: First Look at New Chinese Exclusive Transformers X Nezha Toys (view post)

Comment by TulioDude Dec 1, 2019

I hope those toys can transform without having to reassemble them.

Re: First Look at New Chinese Exclusive Transformers X Nezha Toys (view post)

Comment by Hellscream9999 Dec 1, 2019

wait those are all lego's pieces, is hasbro really teaming up with a company knocking off lego parts?

Re: First Look at New Chinese Exclusive Transformers X Nezha Toys (view post)

Comment by Sabrblade Dec 1, 2019

Hellscream9999 wrote:wait those are all lego's pieces, is hasbro really teaming up with a company knocking off lego parts?

Where were you when Transformers had the Built to Rule and Kre-O lines?

Re: First Look at New Chinese Exclusive Transformers X Nezha Toys (view post)

Comment by william-james88 Dec 1, 2019

TulioDude wrote:I hope those toys can transform without having to reassemble them.

Re: First Look at New Chinese Exclusive Transformers X Nezha Toys (view post)

Comment by TulioDude Dec 1, 2019

william-james88 wrote:
TulioDude wrote:I hope those toys can transform without having to reassemble them.

Re: First Look at New Chinese Exclusive Transformers X Nezha Toys (view post)

Comment by Hellscream9999 Dec 1, 2019

Sabrblade wrote:
Hellscream9999 wrote:wait those are all lego's pieces, is hasbro really teaming up with a company knocking off lego parts?
Where were you when Transformers had the Built to Rule and Kre-O lines?

no, I mean those are spec for spec lego parts, I'm holding some of them right now; I'm not talking about being a buildable brick system, I saying those are actual clone/knock-offs of lego pieces

Re: First Look at New Chinese Exclusive Transformers X Nezha Toys (view post)

Comment by Jelze Bunnycat Dec 1, 2019

Hellscream9999 wrote:
Sabrblade wrote:
Hellscream9999 wrote:wait those are all lego's pieces, is hasbro really teaming up with a company knocking off lego parts?
Where were you when Transformers had the Built to Rule and Kre-O lines?

no, I mean those are spec for spec lego parts, I'm holding some of them right now; I'm not talking about being a buildable brick system, I saying those are actual clone/knock-offs of lego pieces

Check your local Five Below or Dollar store, you'll find plenty more sets of that nature, even with more "advanced" bricks and builds. The new sets are no more complicated than Kre-O was though, but I'd wager the "new" bricks are either derivatives of the original, now public domain patent, or are public domain themselves.

We need an expert on this, preferably from the Lego fan base. :lol:

Re: First Look at New Chinese Exclusive Transformers X Nezha Toys (view post)

Comment by Zeedust Dec 2, 2019

TulioDude wrote:I hope those toys can transform without having to reassemble them.

Unless I'm misreading it, the pictures say "reassemble".

Re: First Look at New Chinese Exclusive Transformers X Nezha Toys (view post)

Comment by william-james88 Dec 10, 2019

Some photos cropped up online since the begiing of December regarding the Chinese exclusive subline of Transformers Nezha. I write subline because in terms of packaging and marketing, the Nezha line is being marketted along the Cyberverse line, with similar packaging and now Cyberverse characters/designs being offered as well. We see these familiar characters being offered as building toys, which fellow Seibertronian Sabreblade explains here.

Sabrblade wrote:More new Nezha Transformers toys - http://brick4.com/search/set/?s=%E5%93%AA%E5%90%92%E4%B8%8E+%E5%8F%98%E5%BD%A2%E9%87%91%E5%88%9A&all=1

Specifically, just the first four items on the page, as the rest appear to be unlicensed stuff.
The four are new Lego-esque construction brick figure sets of Windblade, Bumblebee, Megatron, and Optimus Prime, all based on their Cyberverse designs, and all sporting the Nezha Transformers logo, Cyberverse art for Optimus and Bumblebee, and Nezha's own box art in their stock images.

We also have an image from Weibo where we see a Nezha figure that can fit inside a robot which turns into a car. The synergy with Cyberverse is present in this toy as well since that mold has the same transformation as the Spark Armour Bumblebee toy.

Re: First Look at New Chinese Exclusive Transformers X Nezha Toys (view post)

Comment by Sentinel_Primal Dec 10, 2019

I know a lot of "interlocking building block" companies use similarly styled parts, but these pieces look like they are directly ripping off LEGO's molds :lol:

And I saw on TFW2005 someone had suggested a repaint of that new figure with the pilot could be Sari Sumdac and I have to say, that'd be an awesome figure for SELECTS

Re: First Look at New Chinese Exclusive Transformers X Nezha Toys (view post)

Comment by william-james88 Dec 10, 2019

Sentinel_Primal wrote:I know a lot of "interlocking building block" companies use similarly styled parts, but these pieces look like they are directly ripping off LEGO's molds

They are, though I don't think that's illegal either. Anyone know?

Re: First Look at New Chinese Exclusive Transformers X Nezha Toys (view post)

Comment by Lore Keeper Dec 10, 2019

I don't care for the fake Lego sets, but that Nezha is a must-buy if they are available outside of China. Also, the idea of a Sari figure from this is brilliant!

Re: First Look at New Chinese Exclusive Transformers X Nezha Toys (view post)

Comment by Sabrblade Dec 10, 2019

So, instead of a Sari Sumdac transformer, people want a Sari Sumdac gundam?

Re: First Look at New Chinese Exclusive Transformers X Nezha Toys (view post)

Comment by Seibertron Dec 11, 2019

william-james88 wrote:
Sentinel_Primal wrote:I know a lot of "interlocking building block" companies use similarly styled parts, but these pieces look like they are directly ripping off LEGO's molds

They are, though I don't think that's illegal either. Anyone know?

Lego lost their patent (patents?): https://en.wikipedia.org/wiki/Lego_clone

Courts around the world reduced Lego blocks to a functional tool or machine, like a nail or a car. So it's fair game!

And don't forget Transformers Kre-o!

Kre-O Transformers Megatron Gallery

Kre-O Transformers Scorponok Gallery

Re: First Look at New Chinese Exclusive Transformers X Nezha Toys (view post)

Comment by Evil Eye Dec 11, 2019

That Megatron looks kinda neat, I'll be real, and whatever her name is (the Chinese girl reverse-pretender) is a cute design and a cool concept. That aside though, meh. Not for me. I hope whoever wants these can get them but I certainly hope we don't start "losing space" on shelves to these. Not that it's likely as this seems to be a strictly China-appeasing series.

Re: First Look at New Chinese Exclusive Transformers X Nezha Toys (view post)

Comment by Agent 53 Dec 11, 2019

Does anyone else kinda want a retool of that Nezah figure as Iron Man?

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