Macy's is Getting an Exclusive Optimus Prime Figure

william-james88 wrote:So many retailers get Transformers exclusives in some shape or form, from Costco to the Universal Studios gift shop. And Macy's will be getting in on the action too with this new Super 7 Optimus Prime figure. The listing on Macy's website states that this figure was created for Macy's. It is the special VHS edition which is a new subline of the ReAction line. Soundwave is also getting a VHS edition, but is an Amazon exclusive, we have images of both these figures below.

Ultimates, not ReAction. And removing virtually all of the accessories and knocking off $15 doesn't feel like a great savings on what was already pretty overpriced figures.

Compare:

$55


$40


$55


$40


Yeah, no thanks. These are a bad deal. Stripped down to one accessory and in packaging that probably didn't cost as much to produce as the regular releases.

Emerje

A listing had shown up for an Arc Playset from Super 7, the company that makes the ReAction figures. At $75, we couldn't expect too much, but it turns out people had to set their expectations real low. The "ark" element of the playset is just a piece of carboard for the background, no different than what comes free with Studio Series figures. The bulk of the $75 goes to the Megatron and Optimus figures that come in the set along with the base acting as terrain. This is similar to previous Super 7 playsets, being a callback to toys from the 70s. It is currently available for preorder on Walmart.com.

You can check it out below.

Well it's more accurate than Hasbros ark toy wakka wakka wakka

Tbf I'll be buying this as I didn't get optimus or megatron in the uber cheap load of reaction transformers I picked up a long while back. I'm under no illusion it will look as good as the hasbro/kenner star wars display stand looks or have that nostalgia.

transformnerd114 wrote:

At first, upon seeing the "diorama", I was dismayed by the absurdity of its price. But when I thought about the set's individual components, it started to make quite a fair bit more sense.

Here's what I'm thinking:

Optimus Figure = ~$20

Megatron Figure = ~$20

Diorama Itself = ~$35*

(*Higher price resulting from 2 backdrops and inclusion of 3D "terrain".)

There is only one double sided backdrop

william-james88 wrote:

transformnerd114 wrote:

At first, upon seeing the "diorama", I was dismayed by the absurdity of its price. But when I thought about the set's individual components, it started to make quite a fair bit more sense.

Here's what I'm thinking:

Optimus Figure = ~$20

Megatron Figure = ~$20

Diorama Itself = ~$35*

(*Higher price resulting from 2 backdrops and inclusion of 3D "terrain".)

There is only one double sided backdrop

Plus they've proven they can sell the figures for $15 through their blind boxes bringing the diorama to $45 for a sheet of printed cardboard and a cheap vacuform base.

It's less of an Ark playset and more of a mountain playset. To me an Ark playset would have been orange floors and walls and maybe some computers.

Emerje

william-james88 wrote:

Emerje wrote:

william-james88 wrote:

transformnerd114 wrote:

At first, upon seeing the "diorama", I was dismayed by the absurdity of its price. But when I thought about the set's individual components, it started to make quite a fair bit more sense.

Here's what I'm thinking:

Optimus Figure = ~$20

Megatron Figure = ~$20

Diorama Itself = ~$35*

(*Higher price resulting from 2 backdrops and inclusion of 3D "terrain".)

There is only one double sided backdrop

Plus they've proven they can sell the figures for $15 through their blind boxes bringing the diorama to $45 for a sheet of printed cardboard and a cheap vacuform base.

It's less of an Ark playset and more of a mountain playset. To me an Ark playset would have been orange floors and walls and maybe some computers.

Emerje

Yeah, that's what I wanted to get across by posting the news. It's not that this ark set is expensive for what it is, it's that the Arc element (what the title advertises) is just a sheet of printed cardboard

Ah. Well. That changes things a little. Firstly, I should probably clarify that I never intended on purchasing this set, but I still wanted to try putting some minds at ease if anyone was on the fence. And while I don't want to seem as though I'm defending the price, having so much more information on the set as a whole is making more and more sense.

The figures are probably still around $20 USD to compensate for licensing fees due to their respective legacy media roots (by which I mean "brand-recognition/notoriety").

And while the backdrop may be a singular piece, you still have to account for the cost(s) of design(s), printing fees, material, ROI, IP fees, and one I think we can ALL relate to if nothing else: the ink.

Regardless, with all that being said, I still can't justify buying this for that price, not only because I know that I could definitely get something better for the same price, but also, because it doesn't factor in the added cost of shipping, sales tax, potential customs inspection fees, ect.

Okay don't care for Super 7's prices either, but the point of reaction is to give other franchises the feel of the original Kenner Star Wars line and that line has a lot of playsets that where in this plastic base with cardboard backdrop style. So this is doing what it Reaction was always meant to do. I do think they maybe should looked into the direction of like the Star Destroyer playset where it is more of a solid piece, but I get them doing this instead.

I wonder if metallic Grimlock is the exclusive that BBTS is revealing tomorrow.

Emerje

Despite Proto G1 Arcee getting the Missing Link treatment, I'm down for a small ReAction figure of her on card.

ScottyP wrote:

Emerje wrote:I wonder if metallic Grimlock is the exclusive that BBTS is revealing tomorrow.

Emerje

Almost definitely just another batch of the SDCC one that's been out for months.

I'm still gonna activate wishful thinking and hope for turquoise G2 (it won't be)

Turns out we were both right and wrong at the same time. It's both the Metallic Grimlock and SDCC Prototype Unicron, but in G1 style boxes.

Emerje