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| NEW YORK - When Spin Master Ltd. started peddling its Air Hogs Zero Gravity vehicle two years ago, retailers doubted whether parents would be willing topay $59.99 for a radio-controlled toy — even if it climbed walls. But the item ended up being a hit and was followed by the equally popular $79.99 Storm Launcher. This year, Spin Master is pushing a $110 Robo Copter that transforms from a robot to a helicopter. “This just proved to us that if it is a great toy, provides a wow and introduces new functions, consumers are willing to spend the money,” said Harold Chizick, vice president of global promotional marketing for the Toronto-based toy maker. “We just decided to step it up.” “This game is about better quality,” said Ronald D. Boire, president of Toys “R” Us’s U.S. toy business. “It is not about plastic by the pound. We have been playing plastic by the pound for way too long.” He said Toys “R” Us will be making a bigger push to carry higher-grade toys. “When we have great toys, the consumer comes back to the toy department,” he said. “Can the toy industry and other industries co-exist? Absolutely. Consumers will buy what the child wants.” |
EDIT: An image of this new toy has appeared on-line at Fresnobee.com:
and I'd like to see them develope more functional automated bots.