This all but confirms the initial reports of the sales going up 10% a week, as it now appears the chain just attempted to give themselves a head start of sorts by starting the sales at 30% and holding it at that percentage for exactly three weeks. Now those three weeks are up, and we're seeing the discounts raise as a result. Time will tell if this theory is entirely true, being confirmed if they raise the clearance to 50% next Friday.
As it relates to our own fandom, Seibertronain AlvinC reports that Transformers toys are now 15% off, up from 10%.
Stay tuned to Seibertron.com for more updates during the final weeks of Toys R Us.