A Gateway to Unicron - HasLab Crowdfunding
Thursday, February 22nd, 2018 3:17PM CST
Categories: Toy News, Rumors, Company NewsPosted by: megatronus Views: 55,129
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One of the major stories coming out of this past weekend's Hasbro Media Day at New York Toy Fair is the launch of Hasbro Labs (HasLab for short), a crowdfunding platform intended to deliver oft requested and long sought after 'grails' to the various communities in Hasbro's fan ecosystem. Their initial project is the largest Star Wars vehicle ever: a 3.75" scale Jabba's Sail Barge from Return of the Jedi. With all crowdfunding projects comes a degree of risk: HasLab requires a 5000 unit commitment at $500 apiece for the project to succeed.
What does this have to do with us, the Transformer community? Well, if you haven't seen or heard the group interview with the Transformers Brand Team, some saw HasLab as a path to a no-holds-bar update to the Chaos Bringer himself: Unicron.
Would fans want to see a crowdfunded HasLab Unicron? What kind of pricing? Point fans to HasLab, talk about it, read about it, podcast about it. Talk about what you want to see, we’re listening. #Unicron
What does the Seibertron community think? Should the Transformers Brand Team use HasLab as a vehicle to bring us the Chaos Bringer? Or would you rather see Hasbro's crowdfunding platform directed to create something else entirely?
Share your thoughts in the comments below, and let's get this discussion started --- the powers that Has-be are listening!
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Posted by Emerje on February 22nd, 2018 @ 3:35pm CST
Emerje
Posted by Mindmaster on February 22nd, 2018 @ 3:39pm CST
I’d rather see this being used to create Titan-class Scorponok or Omega Supreme.
Posted by Graviton on February 22nd, 2018 @ 3:41pm CST
Posted by Emerje on February 22nd, 2018 @ 3:45pm CST
Graviton wrote:I would like him to be more than a transforming ball planet, possibly with some base/battle mode and loaded with minicon ports, a removable or extra head that could possibly be opened up as a small play set. Also loaded with homages to characters he has been involved with (like some crunched pieces of Thrust in some plating) and possibly even including a deluxe Sideways. But I think $500 is too much, possibly somewhere in the range of 300-350 and being twice the size of a titan would be cool.
This would definitely be for G1 animated movie Unicron, not Armada Unicron so no Armada references and Mini-con ports here. Definitely no extra modes not from the movie.
Emerje
Posted by ZeroWolf on February 22nd, 2018 @ 3:46pm CST
Posted by ScottyP on February 22nd, 2018 @ 4:01pm CST
*Don't actually do that part, he's cool

Posted by steals_your_goats on February 22nd, 2018 @ 4:05pm CST
Posted by 1984forever on February 22nd, 2018 @ 4:10pm CST
Posted by Flashwave on February 22nd, 2018 @ 4:13pm CST
steals_your_goats wrote:I would definitely be in for a Haslab Unicron. I really want to go in on the sail barge but $500 by April is a bit short notice for such a high price. I don't think Unicron would be anywhere near that price though, I think $250 would be more realistic. Sure it'll be big but not 4' big, I think 3' would suffice. This is Unicron he NEEDS to be bigger than Metroplex.
I think thats a bit on the dreamer side. Unicron at almost any size is going to be a far more complex toy than that Sail Barge.
Me, personally, I would love a Titan Class Unicron, but I don’t have 500 to pledge up front for something like that. I sincerely doubt it would be less than 350, and I fully expect them to throw out the 500 number
Posted by AllNewSuperRobot on February 22nd, 2018 @ 4:13pm CST
ScottyP wrote:Boo this article! Boo this man! We want Tidal Wave!
One of my favourite bosses from the most underrated Transformers game.
Anyway, I've had negative history with crowdfunding so I don't rate it's value (no pun intended)as a platform, especially in this instance. Wherein it let's Hasbro off the hook to make such TF's as part of their default lines and purely overpriced collectors items.
As for Unicron's scale, using Titans Return Fort Max as a guide, he should be 1-2 inches taller than Fort Max, but no more than that. Anything substantially bigger than that is purely ridiculous and infeasible for shipping and/or sale.
Posted by Rated X on February 22nd, 2018 @ 4:15pm CST
Posted by AllNewSuperRobot on February 22nd, 2018 @ 4:19pm CST
Rated X wrote:It all depends on the height and size whether Id be in or not. Its gotta be big enough to dwarf metroplex but small enough to transform. Id rather spend $500 on a reissue of the lucky draw green unicron of light. Those 5 people who won it (and sold it) have been exclusive long enough. Mass produce the damn thing.
He can still dwarf them in Planet Mode (in contrast to City Mode) without his Robot Mode being too much taller than Fort Max. That also depends on whether this will be G1 "Fat" Unicron or if they will get creative with tucking the Planet mode inside his body.
Posted by Relic Dinobot on February 22nd, 2018 @ 4:22pm CST
As for other potential figures that could come out of this:
- Titan Class Targetmaster Seacons
- Titan Class Armada Tidal Wave (in animation colors)
- Timelines CW-like Nexus Prime giftset with new molds for each character
- Leader class Beast Wars Torca w/o GPS
- Leader class Sky Lynx (that's not a combiner)
- Three-pack of Voyager-class Monsterbots (no Titan Master/Headmaster gimmick)
- All six female Autobots from the Search for Alpha Trion with brand new, unique, molds.
And some other stuff I'm not thinking of right now.
Posted by blackeyedprime on February 22nd, 2018 @ 4:29pm CST
Posted by griftimus prime on February 22nd, 2018 @ 7:03pm CST
Posted by firefox91 on February 22nd, 2018 @ 7:09pm CST
Regardless of the possibility of a Unicron, I love the idea of the HasLab program. Many have criticized it because "multi-billon dollar corporations shouldn't be crowd funding, it's for the little people". That is where some have misunderstood this process. They don't need the money up front, they need to know people will commit to this and they won't take a loss. They are a business, they aren't there to do us favors. So many people have said "I would buy [really expensive item], they just need to make it." But then when it is released they say they don't have the money or the dreaded "I'll wait for clearance." That is exactly what we don't want if we really do want big, cool things.
I am a Star Wars fan and while I was not clamoring to get a sail barge, I love the what they have here. It's a really cool item, it will be really limited, and supporting this can lead to a lot of other great things. So I funded this one. If you are a big Star Wars fan, you should consider doing it too.
Posted by Targetmaster Kup on February 22nd, 2018 @ 7:43pm CST
Posted by Zeedust on February 22nd, 2018 @ 8:18pm CST
Targetmaster Kup wrote:$500 for a 4 foot UNICRON that sizes right with Headmasters/Prime Masters/Titan Masters sounds good to me.
It's a planet. It would have to be four miles before it scaled properly with any normal figures.
Posted by spiderbob007 on February 22nd, 2018 @ 8:36pm CST
Posted by Lore Keeper on February 22nd, 2018 @ 8:54pm CST
Posted by Targetmaster Kup on February 22nd, 2018 @ 8:57pm CST
Lore Keeper wrote:Think about how heavy a four foot Unicron would be. Go pick up a TR Fort Max and imagine something twice as heavy as that. I Can't imagine a toy that cumbersome being very fun to transform and play with.
You hang it from the ceiling. It's a dwarf-planet after all.
Posted by Aimless Misfire on February 22nd, 2018 @ 9:18pm CST
Posted by Omegatrion84 on February 22nd, 2018 @ 9:24pm CST
-Largest Transformers figure ever made. If they can make Jabba's Sail Barge 4ft long then I don't think it's too much to ask for a figure within the 3-4ft range in height, especially for a planet sized character.
-Inter-changeable heads; One battle damaged and one not with attachable green laser beams for the eyes.
- A Legends Class figure eating gimmick similar to Trypticon's titan master gimmick for bot mode and plant mode. A planet mode maw that can open and close would be cool.
- Lights and sound... not something I typically strive for but if Unicron's planetary ring could light up that would be awesome. Light up green eyes and red abs as well would be nice. Now when I refer to sound... I'm not looking for your typical "pew pew" noises... I refer more to something akin to high quality sound clips of lines from Orson Wells as Unicron from the animated movie.
-Quality materials and paint applications. A figure that large will obviously be fairly heavy so good plastic and parts are a must. We don't need him breaking at the knees (AKA strong ratchet joints please). Also solid paints apps and tampographs. (Absolutely no stickers Hasbro...)
-Solid transformation and poseability; Fully articulated fingers, ankle tilt, the works. Don't skimp on the parts count or be cheap and leave out potential accessories. Make this a figure where no one feels the need to buy a 3rd party add on kit.
- A figure stand to support him in plant mode.
-Classic 80's packaging is a must but please... leave off the Decepticon symbols.
-The ultimate rendition of G1 Unicron. If this is our chance to get this figure as the "ultimate dream product" then go all in. Make it happen Hasbro. I'll support it.

Posted by Squawk'n'talk on February 22nd, 2018 @ 9:31pm CST
Animated Omega Supreme
Posted by megatronus on February 23rd, 2018 @ 2:02am CST
I could also see Unicron being a head that turns into a large city-tank, a la Transformers Cybertron. So you'd have a traditional Titan triple changer that converts from robot to head to tank and back!
I'm also advocating Armada Tidal Wave (props to ScottyP), a Generations-style 2' Titan that's backward compatible with mini-cons and such. This would be interesting to pursue because many other potential G1 Titan-worthy characters - Omega Supreme, Scorponok, Unicron - would almost undoubtedly sell, whereas HasLab seems to be testing uncertain ideas. Tidal Wave works for that.
Posted by lakebot on February 23rd, 2018 @ 2:44am CST
firefox91 wrote:Regardless of the possibility of a Unicron, I love the idea of the HasLab program. Many have criticized it because "multi-billon dollar corporations shouldn't be crowd funding, it's for the little people". That is where some have misunderstood this process. They don't need the money up front, they need to know people will commit to this and they won't take a loss. They are a business, they aren't there to do us favors. So many people have said "I would buy [really expensive item], they just need to make it." But then when it is released they say they don't have the money or the dreaded "I'll wait for clearance." That is exactly what we don't want if we really do want big, cool things.
It is a neat idea I suppose but I'm not sure it's our job to assist Hasbro in eliminating their risk. I'm fairly certain this figure would sell out no matter how it was released. And they have to know that. It's going to be difficult to convince collectors to tie up $$$ on something that may not get produced or will, but at an indeterminate future date. I believe they are correct in trying to use social media and online discussion to determine interest in what fans would like to see. But I really feel that's all they need to know what people want. The only issue I can foresee is if they let the price point get a little out of hand.
Posted by ZeroWolf on February 23rd, 2018 @ 3:41am CST
Squawk'n'talk wrote:Three words:
Animated Omega Supreme
Yes....a hundred times yes.
Posted by steals_your_goats on February 23rd, 2018 @ 4:04am CST
lakebot wrote: It's going to be difficult to convince collectors to tie up $$$ on something that may not get produced or will, but at an indeterminate future date.
That's not what's happening here. They don't charge you until they reach the pledge goal and if the sail barge is anything to go by it'll have a shipping date when it's announced and they'll give updates along the way of how design and production is going.
Posted by frogbat on February 23rd, 2018 @ 4:36am CST
Posted by Sabrewing on February 23rd, 2018 @ 4:57am CST
Lore Keeper wrote:Think about how heavy a four foot Unicron would be. Go pick up a TR Fort Max and imagine something twice as heavy as that. I Can't imagine a toy that cumbersome being very fun to transform and play with.
If it's twice as big, it would be eight times as heavy, not two.
Posted by Sabrewing on February 23rd, 2018 @ 4:58am CST
Posted by Dr. Caelus on February 23rd, 2018 @ 6:11am CST
I know it would still be out of scale, but at $500, I could imagine a pretty big playset/display that transforms/folds up into just his head.
Posted by 1984forever on February 23rd, 2018 @ 6:38am CST
I would. At 3ft or 4ft he’s still just another out of scale Unicron. The head would be awesome, plus voice effects as someone previously said.Caelus wrote:Here's a thought... would anyone be willing to settle for something less than a whole figure?
I know it would still be out of scale, but at $500, I could imagine a pretty big playset/display that transforms/folds up into just his head.
Posted by Targetmaster Kup on February 23rd, 2018 @ 6:41am CST
Caelus wrote:Here's a thought... would anyone be willing to settle for something less than a whole figure?
I know it would still be out of scale, but at $500, I could imagine a pretty big playset/display that transforms/folds up into just his head.
Maybe, if the head was a Titan Class Headmaster that transformed into the UNICRON robot.
Posted by ZeroWolf on February 23rd, 2018 @ 6:49am CST
Posted by Dr. Caelus on February 23rd, 2018 @ 7:19am CST
ZeroWolf wrote:How big would the head have to be though to be in scale though I wonder...playsets would be a neat idea since you could do a lot based just on different series. They could allow your collections to become dioramas.
It still couldn't be in scale. I remember reading that the scene in which Unicron picks Galvatron up between his fingers and eats him, puts Galvatron at roughly the size of Denmark.
One could assume that scene was correctly scaled, and everything else is wrong - given the inconsistency in Unicron's size, I think that would be fair - but even so, imagine a mouth large enough to swallow Titans Return Galvatron like a Gummy Bear.
Let's say you released a set of tiny movie figures to go with it - maybe 2-2.5 inches tall, like the minicons and old Legion class figures; that still requires a mouth that's at least two or three times larger than a human mouth, right? So a corresponding head, then the helmet over that, and the horns...
But I mean, a playset could still be fun - a fully articulated and illuminated face could make it a cool display piece, and with some forced perspective, you could fake some in-scale photos.
Then it could open up into a set of displays, including the smelting pool, the hallway with the clawed tentacles, the room with all the monitors, and the room (brain?) where Rodimus and Galvatron fight. Granted, all that would still have to be massive, and probably require some special Legends class figures to go with it.
I could also imagine a weird thing where Unicron's neck/baseplate would combine with his helmet's horns to form the maw of his planet mode. It wouldn't be in scale with anything, either, but would be a neat extra feature using otherwise leftover parts.
Posted by Dr. Caelus on February 23rd, 2018 @ 7:43am CST
(1) A ridiculous, animated light fixture inspired by the movie poster.
- or -
(2) One wall of the room, with a built in entertainment center sculpted to look like his mouth and surrounding surface. The mandibles would stretch along the other walls, and the whole thing would have concealed cabinets and little lights synched to the sound system.
Posted by TF-fan kev777 on February 23rd, 2018 @ 8:22am CST
Posted by Coptur on February 23rd, 2018 @ 8:32am CST
Mindmaster wrote:I’ve got my old Armada Unicron from when I was a kid. It’s dated, sure, but I think it’s as good as we’re gunna get. Anything bigger would probably be overkill.
I’d rather see this being used to create Titan-class Scorponok or Omega Supreme.
I'm happy for those that want Unicron but I agree I'd rather have Scorponok and Omega Supreme first
Posted by steals_your_goats on February 23rd, 2018 @ 8:43am CST
Coptur wrote:Mindmaster wrote:I’ve got my old Armada Unicron from when I was a kid. It’s dated, sure, but I think it’s as good as we’re gunna get. Anything bigger would probably be overkill.
I’d rather see this being used to create Titan-class Scorponok or Omega Supreme.
I'm happy for those that want Unicron but I agree I'd rather have Scorponok and Omega Supreme first
I think you guys are missing the point of Haslab. This is a way to get products out there that would never make it to regular retail. Omega and Scorponok would be regular retail releases like the other titans before them. So this isn't a "one or the other" type thing, it's an extra outlet for the more collector oriented market.
Posted by AllNewSuperRobot on February 23rd, 2018 @ 8:59am CST
steals_your_goats wrote:I think you guys are missing the point of Haslab. This is a way to get products out there that would never make it to regular retail. Omega and Scorponok would be regular retail releases like the other titans before them. So this isn't a "one or the other" type thing, it's an extra outlet for the more collector oriented market.
Well that's not strictly true in any event. Scorponok and Omega Supreme were already looked over once in a fan poll, for Trypticon. I tie these points together because even after releasing one name only from the poll, they have dismissed the rest of the list entirely. Be it HasTak or HasLab, their track record demonstrates it is and will always be one or the other.
Further proof of this being in their Other Collector orientated Line: The MP Collection. You don't get to choose who you want, you get to select from options they want to make. Which of course their home fanbase is the only region that gets even that level of input.
Posted by steals_your_goats on February 23rd, 2018 @ 9:04am CST
AllNewSuperRobot wrote:steals_your_goats wrote:I think you guys are missing the point of Haslab. This is a way to get products out there that would never make it to regular retail. Omega and Scorponok would be regular retail releases like the other titans before them. So this isn't a "one or the other" type thing, it's an extra outlet for the more collector oriented market.
Well that's not strictly true in any event. Scorponok and Omega Supreme were already looked over once in a fan poll, for Trypticon. I tie these points together because even after releasing one name only from the poll, they have dismissed the rest of the list entirely. Be it HasTak or HasLab, their track record demonstrates it is and will always be one or the other.
Further proof of this being in their Other Collector orientated Line: The MP Collection. You don't get to choose who you want, you get to select from options they want to make. Which of course their home fanbase is the only region that gets even that level of input.
They haven't dismissed anything. There has been one Titan since the vote and it was Predaking who fit in with the potp theme. There's no reason to believe that we won't get the other two during the WFC trilogy. Especially since both Omega and Scorponok have cybertronian at modes.
Posted by AllNewSuperRobot on February 23rd, 2018 @ 9:13am CST
In Hasbro's eyes, these are not retail releases. Unicron has been since 2003.
Posted by ScottyP on February 23rd, 2018 @ 9:20am CST
This would be fun too, Transformers on the whole have very little in the way of playsets! I really like the Ark from the SDCC Dinobot set a few years back, but since it's paperboard I'm afraid to mess with it too much. Even that in plastic form would be awesome.spiderbob007 wrote:I vote for the G1 Autobot Ark or the Decepticon Nemesis as play sets.
Posted by TheForgottenTaxi on February 23rd, 2018 @ 9:23am CST
Let's be serious -- this is going to happen, right? I find it hard to believe Hasbro has many things to do with Haslabs that are better than this. If you're not doing this, why have the platform at all? I bet it was the first thing on the board when they proposed Haslabs as a project.
And when it happens -- well when it happens I'm going to have to have a long conversation with my wife about my need for this 3' toy that we have no room for in our house.
Posted by william-james88 on February 23rd, 2018 @ 9:27am CST
Posted by steals_your_goats on February 23rd, 2018 @ 9:28am CST
AllNewSuperRobot wrote:Exactly, Predaking. Who wasn't even a part of the list Trypticon won. Licensing issues aside, when was the last time you saw Hasbro make Omega Supreme? The G1 Encore from 2008. When was the last time they made G1 Scorponok? A Japan-exclusive repaint in 1988..
In Hasbro's eyes, these are not retail releases. Unicron has been since 2003.
Right, obviously they're not going to release the poll losers immediately after the winner. What would have been the point then? And the poll was for the next Titan not which figure gets a Titan. They're going to do the other two people just need to be patient. And you obviously missed my point about Predaking matching the current play pattern. That is a big deal to Hasbro with this trilogy. Omega and Scorponok are going to happen and they're going to be retail releases.
Posted by steals_your_goats on February 23rd, 2018 @ 9:29am CST
william-james88 wrote:I would pay 150$ for a titan class Unicron. Cant afford the space for bigger than 2" and wouldnt pay more than that for a 2" toy. Is the Jabba thing USA only?
Yeah it's U.S. only
Posted by william-james88 on February 23rd, 2018 @ 9:36am CST
steals_your_goats wrote: Scorponok have cybertronian at modes.
There are scorpions on Cybertron?
Posted by megatronus on February 23rd, 2018 @ 9:37am CST
AllNewSuperRobot wrote:steals_your_goats wrote:I think you guys are missing the point of Haslab. This is a way to get products out there that would never make it to regular retail. Omega and Scorponok would be regular retail releases like the other titans before them. So this isn't a "one or the other" type thing, it's an extra outlet for the more collector oriented market.
Well that's not strictly true in any event. Scorponok and Omega Supreme were already looked over once in a fan poll, for Trypticon. I tie these points together because even after releasing one name only from the poll, they have dismissed the rest of the list entirely. Be it HasTak or HasLab, their track record demonstrates it is and will always be one or the other.
You can't look at the results of the fan poll and say Hasbro looked over Omega Supreme and Scorponok for the release. To say that these two characters have been 'dismissed' is likewise ridiculous.
The only track record is Hasbro releasing one titan per year since Metroplex. If anything, the release of Predaking is evidence of the success of Devastator, and has no bearing on a release of Omega Supreme or Scorponok down the road.
AllNewSuperRobot wrote:Further proof of this being in their Other Collector orientated Line: The MP Collection. You don't get to choose who you want, you get to select from options they want to make. Which of course their home fanbase is the only region that gets even that level of input.
Hasbro and Takara coordinate to a large extent, but you can't take a Takara-driven as evidence of any Hasbro-driven decisions.