Another Price Increase is Coming from Hasbro

Sunday, January 30th, 2022 11:28AM CST

Category: Toy News
Posted by: william-james88 Views: 40,333

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Do you remember that preorder for the Black Ironhide from generations Selects? MSRP on that figure was $24.99. Now, it could have meant two things. One, that while this toy was labelled as a deluxe, the higher price accounted for the extra accessory that didn't come with the Siege Ironhide mold, which was also sold as a deluxe. Two, that the MSRP for deluxes going forward would be 24.99. Well now we have more evidence for the latter. Firstly, we have confirmation from Canadian retailer Toysnowman that Hasbro has announced a price increase to retailers. You can check out their video below, but here are the Canadian prices going forward:

Deluxes 33.99 to 35.99
Voyagers 44.99 to 47.99
Leader 72.99-76.99
Titan 249.99-264.99

Secondly, Marvelous News has reported that Marvel Legends 6" figures will be going up to $24.99. Those toys are usually offered at the same price as deluxe Transformers figures and 6" Black Series Star Wars figures. And that $24.99 is indeed the same price as that Generations Selects deluxe Guard.

We do not have the specifics as to the US price increase for voyager, core class, leader, commander, and titan class Transformers but we are sure to find out soon.

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Re: Another Price Increase is Coming from Hasbro (2126520)
Posted by -Kanrabat- on January 30th, 2022 @ 11:51am CST

Meanwhile, Toys R Us are boosting their prices even further.

16$CAN for core.
43$CAN for a deluxe.
50$CAN for voyager.
85$CAN for leader.
140$CAN for commander.
115$CAN for the shelfwarmer Ectotron (who started at 80$CAN when it came out)

Like, come on. #-o

Re: Another Price Increase is Coming from Hasbro (2126529)
Posted by Solrac333 on January 30th, 2022 @ 12:48pm CST

That does it. I'm done collecting.

Re: Another Price Increase is Coming from Hasbro (2126531)
Posted by Sowndwave76 on January 30th, 2022 @ 1:21pm CST

Solrac333 wrote:That does it. I'm done collecting.

Or, do what others like me are, and only buy what you know you really, really want.
But I understand, this can be frustrating.

Also, maybe you were close to being done before this.

I'll be so close to retiring once we get all 5 Dinobots, and all 3 main Insecticons.
Once I have those, I could step away and be happy.
I'd like a new Astrotrain and Shockwave.
I could see dipping back in for those guys down the road. But yeah, that will also depend on price, appearance, how annoying the play gimmick is, etc.
But maybe the biggest temptation would be a new set of Constructicons...
Who knows... By the time that happens, maybe I'll be able to justify the cost because I will have been out of the game for a while.

Re: Another Price Increase is Coming from Hasbro (2126532)
Posted by MCutter on January 30th, 2022 @ 1:32pm CST

A slight error in the article: 'former' means the first item in a list or pair, 'latter' means the last item. >:oP

Re: Another Price Increase is Coming from Hasbro (2126533)
Posted by jtanimator on January 30th, 2022 @ 1:35pm CST

I could be wrong but this really feels like record fast timing for boosting the price again within a certain amount of time. Like, there's usually either a very small price hike from year to year, or one big price hike every trilogy or so. This is both a high price hike AND within a year of the last one. I'm not one to complain about these things, but this may be where I start the steady decline to my cap on collecting TF's. Or, as the user above me mentioned, where I start getting REALLY selective about what I pick up. Which sucks, cause sometimes I'm just in a bad mood and had a rough week at work, and on the way home stop at Walmart to pick up a lil' deluxe to make my day better. If this is true, it looks like the end of that for me. Dang.

Re: Another Price Increase is Coming from Hasbro (2126538)
Posted by william-james88 on January 30th, 2022 @ 2:54pm CST

Haslab Victory Sabr is gonna look like a real bargain once released

Re: Another Price Increase is Coming from Hasbro (2126544)
Posted by -Kanrabat- on January 30th, 2022 @ 3:25pm CST

william-james88 wrote:Haslab Victory Sabr is gonna look like a real bargain once released

You can say that again.
That 30 or so dollars "markup" would looks like nothing compared to TrU's insane double price hikes.

Re: Another Price Increase is Coming from Hasbro (2126546)
Posted by blackeyedprime on January 30th, 2022 @ 3:33pm CST

Top Spin slaps Ironhide, "You are a Deluxe!"

Ironhide replies "you are a sad similar height man!"

Price hikes kinda expected when they've been selling smaller deluxes for a while now, they either make them smaller or raise prices.

£1 sodas now £1.20 in my local shop and that's the stuff with out sugar tax

Re: Another Price Increase is Coming from Hasbro (2126566)
Posted by DeathReviews on January 30th, 2022 @ 6:19pm CST

Just remember, mortals! Your leaders have declared that all of this inflation you're directly witnessing is NOT happening! There is no inflation... (Jedi mind wave)

Re: Another Price Increase is Coming from Hasbro (2126569)
Posted by Jelze Bunnycat on January 30th, 2022 @ 6:24pm CST

DeathReviews wrote:Just remember, mortals! Your leaders have declared that all of this inflation you're directly witnessing is NOT happening! There is no inflation... (Jedi mind wave)

Nor are there disruptions in supply, no "less supply equal demand" that drives prices up...

Re: Another Price Increase is Coming from Hasbro (2126578)
Posted by Brutal brawl on January 30th, 2022 @ 6:48pm CST

Remember when deluxes use to be 20cad lol

Re: Another Price Increase is Coming from Hasbro (2126580)
Posted by william-james88 on January 30th, 2022 @ 6:57pm CST

Brutal brawl wrote:Remember when deluxes use to be 20cad lol

Yeah, and even that was a hard pill to swallow for me.

Re: Another Price Increase is Coming from Hasbro (2126584)
Posted by Bumblevivisector on January 30th, 2022 @ 7:11pm CST

Brutal brawl wrote:Remember when deluxes use to be 20cad lol

Lately, Kingdom's been making me nostalgic for when I could buy all those awesome Beast Wars scouts for $5 USD apiece. Now, you can barely get a puny Core class for twice that.

Gee, thanks Biden
Trump
Obama
Dubya
Clinton
Elon Musk
Putin
Warren Buffet
Jerome Powell
Santa

Point is, if we all focus our rage on the right target and bitch about it until we reach borderline incitements to violence, someday we'll get the cost of all our precious toys back down to 1980s Big Lots prices!

You just gotta' believe!

Re: Another Price Increase is Coming from Hasbro (2126587)
Posted by First-Aid on January 30th, 2022 @ 7:38pm CST

Unfortunately, this is going to get worse before it gets better. My area in Wisconsin is seeing almost 10% inflation quarterly right now.

Re: Another Price Increase is Coming from Hasbro (2126599)
Posted by Rodimus Prime on January 31st, 2022 @ 4:00am CST

Jelze Bunnycat wrote:
DeathReviews wrote:Just remember, mortals! Your leaders have declared that all of this inflation you're directly witnessing is NOT happening! There is no inflation... (Jedi mind wave)

Nor are there disruptions in supply, no "less supply equal demand" that drives prices up...

Careful guys, you'll hurt some feelings around here with that kind of talk.

Re: Another Price Increase is Coming from Hasbro (2126602)
Posted by -Kanrabat- on January 31st, 2022 @ 4:23am CST

Rodimus Prime wrote:
Jelze Bunnycat wrote:
DeathReviews wrote:Just remember, mortals! Your leaders have declared that all of this inflation you're directly witnessing is NOT happening! There is no inflation... (Jedi mind wave)

Nor are there disruptions in supply, no "less supply equal demand" that drives prices up...
Careful guys, you'll hurt some feelings around here with that kind of talk.

Yup.
Understandable though.
I too, would prefer to live in Equestria and forget that reality exist nowadays.

Re: Another Price Increase is Coming from Hasbro (2126610)
Posted by King Kuuga on January 31st, 2022 @ 9:45am CST

william-james88 wrote:Haslab Victory Sabr is gonna look like a real bargain once released

No lies detected.

Not gonna lie, if this is indeed the future, it's a tough pill to swallow.

Re: Another Price Increase is Coming from Hasbro (2126612)
Posted by First-Aid on January 31st, 2022 @ 10:06am CST

King Kuuga wrote:
william-james88 wrote:Haslab Victory Sabr is gonna look like a real bargain once released

No lies detected.

Not gonna lie, if this is indeed the future, it's a tough pill to swallow.

Think of it this way. There's a lot of discussion about eliminating the use of oil. Oil is needed in the production of quality plastics. As political pressure continues to eliminate the use of fossil fuels and oil in general, alternatives will need to be developed. Money needs to go into the research, and most of the substitutes right now aren't any close to being as affordable as oil-based plastics. Combine that costs with supply chain issues and the "environmental change in packaging" (interesting because, even with the plastic window, the entire packaging for the last three TF lines has been 100% recyclable), plus increasing costs of production, shipping and supplies, and rising manpower costs, and I wouldn't be surprised if deluxe prices were at $30 by the end of next year.

The only thing that can be fixed there right now is the supply chain and, until SDV has run its course, that's not going to happen.

Re: Another Price Increase is Coming from Hasbro (2126613)
Posted by Segor on January 31st, 2022 @ 11:18am CST

Solrac333 wrote:That does it. I'm done collecting.

I feel you, my collecting practices have changed a lot ever since Has/Tak started increasing prices AND reducing quality in certain areas (size, holes, them HOLES!).

I started to buy ONLY the ones I really like, and I'm buying more 3rd Parties, because they're giving me more for my money.

I love Beast Wars, and only got Tigraton and Airazor, I was unable to like the others, I know is their business and they will manage it as a business, if they are doing it its because they have data forecasting they will have the results they want, financially speaking.

Re: Another Price Increase is Coming from Hasbro (2126616)
Posted by Rodimus Knight on January 31st, 2022 @ 12:10pm CST

-Kanrabat- wrote:
Rodimus Prime wrote:
Jelze Bunnycat wrote:
DeathReviews wrote:Just remember, mortals! Your leaders have declared that all of this inflation you're directly witnessing is NOT happening! There is no inflation... (Jedi mind wave)

Nor are there disruptions in supply, no "less supply equal demand" that drives prices up...
Careful guys, you'll hurt some feelings around here with that kind of talk.

Yup.
Understandable though.
I too, would prefer to live in Equestria and forget that reality exist nowadays.

There is some quote by someone about facts and feelings, I feel like it would fit here... what was it again?

Re: Another Price Increase is Coming from Hasbro (2126617)
Posted by Till-all-R1 on January 31st, 2022 @ 12:15pm CST

Since I collect several lines some cutbacks are definitely going to happen in the wake of the higher prices, as somethings are simply more important than others or plastic in general.

Re: Another Price Increase is Coming from Hasbro (2126619)
Posted by Cyber Bishop on January 31st, 2022 @ 12:34pm CST

So glad I stopped collecting everything else but Transformers.. Now even that will be tested.

Re: Another Price Increase is Coming from Hasbro (2126631)
Posted by Jelze Bunnycat on January 31st, 2022 @ 8:01pm CST

My in-store collecting has already been at a bit of a standstill since Siege, only getting some Weaponizers/Modulators/Fossilizers plus the odd bot, I think that'll continue for a bit longer.

Re: Another Price Increase is Coming from Hasbro (2126664)
Posted by TF-fan kev777 on February 1st, 2022 @ 9:19am CST

I'm curious to see when Pulse raises the prices on all the other figures to match whatever the new levels are. They eventually did this for everyone on their site for the last increase, even figures produced before the last increase, so it should be coming at some point.

Also interested to see if we get another reveal today, and more importantly what the price is.

Edit: looks like I was off a few days, Friday should be very telling.

Re: Another Price Increase is Coming from Hasbro (2127013)
Posted by william-james88 on February 5th, 2022 @ 2:45pm CST

TF-fan kev777 wrote:I'm curious to see when Pulse raises the prices on all the other figures to match whatever the new levels are. They eventually did this for everyone on their site for the last increase, even figures produced before the last increase, so it should be coming at some point.

Also interested to see if we get another reveal today, and more importantly what the price is.

Edit: looks like I was off a few days, Friday should be very telling.

The only new preorders we got were for the RED figures (which do sell at the same price point as Marvel legends 6 inch line and Star War Black Series), and they were still at 22.99. So no price hike just yet for you Americans!

https://hasbropulse.com/products/transf ... -knock-out