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Hasbro Applies for New Transformers Logo Trademark

Posted by Va'al Feb 24, 2017 at 12:05pm CST 45,400 views
Via the United States Patent and Trademark Office website, we have news of Hasbro applying for a new logo for their Transformers toylines, though we have no further details as to what part of the brand this will apply to. The logo, not an entirely new one, is half Autobot and half Decepticon, split vertically down the middle, black on white background. Check out more details and the image below!

Filing Details:

Trademark ID: 87341865
Filed Date: Feb. 20, 2017
Owner: Hasbro, Inc.
Category: Toy action figures, toy vehicles and toy robots convertible into other visual toy forms


Transformers News: Hasbro Applies for New Transformers Logo Trademark

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Re: Hasbro Applies for New Transformers Logo Trademark (view post)
Comment by Seibertron Feb 24, 2017
FYI ... those are the movie badges, not that Hasbro and Takara haven't mixed them up with the original versions of the symbols, but just something to note.
Re: Hasbro Applies for New Transformers Logo Trademark (view post)
Comment by transformnerd114 Feb 24, 2017
Does this mean I may be able to finally get my avatar on a zip-up hodie? Not only that, but the possibility of having "Autocon" being an official faction!? I finally belong!
Re: Hasbro Applies for New Transformers Logo Trademark (view post)
Comment by Megatron Wolf Feb 24, 2017
Its probably for box art and promotional images, highly doubt its a new faction or sub group. They probably just finally realized that its stupid to only use one faction symbol in titles and box art, like how RiD has an autobot symbol on the box even when they are cons or AoE had the con emblem even when they were bots. Now this way it doesnt matter cause both sides are represented. Now that i think of it maybe its a sub line of the toys, the bots & cons team up to fight the quintessons and this is the subline insignia. Im leaning more towards box art but that could be a possibility.
Re: Hasbro Applies for New Transformers Logo Trademark (view post)
Comment by Optimum Supreme Mar 10, 2017
Punch/Counterpunch as a bayformer CONFIRMED!!!!!!!!!!!!!!111~!!!!`!!!!!!!11111111111 :michaelbay: :HEADHURTS: :DANCE:
Re: Hasbro Applies for New Transformers Logo Trademark (view post)
Comment by Va'al Mar 11, 2017
We now know this is for Forged to Fight, it's their app icon. :)

kabam-developing-new-transformers-massive-multiplayer-mobile-game-t107517s75.php#p1863961
Re: Hasbro Applies for New Transformers Logo Trademark (view post)
Comment by fenrir72 Mar 11, 2017
Cybertron alliance?
Re: Hasbro Applies for New Transformers Logo Trademark (view post)
Comment by Va'al Mar 11, 2017
fenrir72 wrote:Cybertron alliance?


Va'al wrote:We now know this is for Forged to Fight, it's their app icon. :)

kabam-developing-new-transformers-massive-multiplayer-mobile-game-t107517s75.php#p1863961
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