Hasbro Applies for new Transformers Trademark "Minitron"

Posted by mooncake623 Feb 9, 2015 at 8:34am CST 21,922 views

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On January 10th Hasbro tweeted at Julian Edelman of New England Patriots for their playoff game against the Baltimore Ravens while revealing a new Julian “Minitron” Edelman figure reported here. A Custom deco of Transformers: Robots In Disguise Warrior Class Bumblebee, on February 4th Hasbro has applied for a new Transformers Trademark "Minitron". A nick name Tom Brady gave Edelman for being basically smaller version of the physically dominant NFL wide receiver Calvin Johnson whose nick-name has been Megatron since 2007 when the first live action movie came out that very same year.

Check out the Trademark ID 86512239 and it's description below.

Toys, games and playthings, namely, toy vehicles and accessories for use therewith; toy action figures and accessories for use therewith; toy playsets for use in connection with toy action figures and toy vehicles; toy vehicles and toy robots convertible into other visual toy forms; toy robots; dolls; electronic action toys; mechanical toys; toy construction sets; building toys; jigsaw puzzles; board games; parlor games; action skill games; card games; role-playing games; trading card games; hand held units for playing electronic games other than those adapted for use with an external display screen or monitor; target games; dice games

Transformers News: Hasbro Applies for new Transformers Trademark "Minitron"

Hasbro Applies for new Transformers Trademark &quot;Minitron&quot;

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Re: Hasbro Applies for new Transformers Trademark "Minitron" (view post)

Comment by Sabrblade Feb 9, 2015

I'm actually wondering why they didn't use this name for "Mini-Cons" to begin with, since all faction-related names back then that ended "con" referred to someone related to the Decepticons (Constructicon, Stunticon, Predacon, Terrorcon, etc.). For "Mini-Con" to use the "Con" suffix and not be wholly Decepticon-affiliated struck me as being bizarre back then, whereas a name like "Minitron" would have evoked the more neutrally-aligned-sounding feel that the Mini-Cons were meant to be.

Re: Hasbro Applies for new Transformers Trademark "Minitron" (view post)

Comment by mooncake623 Feb 9, 2015

What I'm wondering is if the NFL is involved in this little deal. for the Calvin Johnson Megatron the colors is purple which is inline with his Nike sneaker release (I think it came with the sneakers) but it's not the colors of his uniform which is silver and blue. This deco is in the color of Patriots uniform... so the NFL is probably involved in this..

Re: Hasbro Applies for new Transformers Trademark "Minitron" (view post)

Comment by xRotorstormx Feb 9, 2015

mooncake623 wrote:On January 10th Hasbro tweeted at Julian Edelman of New England Patriots for their playoff game against the Baltimore Ravens while revealing a new Julian “Minitron” Edelman figure reported here. A Custom deco of Transformers: Robots In Disguise Warrior Class Bumblebee, on February 4th Hasbro has applied for a new Transformers Trademark "Minitron". A nick name Tom Brady gave Edelman for being basically smaller version of the physically dominant NFL wide receiver Calvin Johnson whose nick-name has been Megatron since 2007 when the first live action movie came out that very same year.

Check out the Trademark ID 86512239 and it's description below.

Toys, games and playthings, namely, toy vehicles and accessories for use therewith; toy action figures and accessories for use therewith; toy playsets for use in connection with toy action figures and toy vehicles; toy vehicles and toy robots convertible into other visual toy forms; toy robots; dolls; electronic action toys; mechanical toys; toy construction sets; building toys; jigsaw puzzles; board games; parlor games; action skill games; card games; role-playing games; trading card games; hand held units for playing electronic games other than those adapted for use with an external display screen or monitor; target games; dice games

Me right now:

Re: Hasbro Applies for new Transformers Trademark "Minitron" (view post)

Comment by CrankyOldTruck Feb 10, 2015

mooncake623 wrote:What I'm wondering is if the NFL is involved in this little deal. for the Calvin Johnson Megatron the colors is purple which is inline with his Nike sneaker release (I think it came with the sneakers) but it's not the colors of his uniform which is silver and blue. This deco is in the color of Patriots uniform... so the NFL is probably involved in this..

An even better question is, if the NFL IS involved in this, are there plans for one player on each of the leagues 33 teams to have some sort of figure associated with them. Personally, I think it's marketing gold and they'd be fools not to jump on this possibility. Having a Seahawks colored Marshawn Lynch Rhinox figure ready to go "Beast Mode" on any opposition would just thrill me to death. I'd actually dump obscene amounts of money towards something like that and I know I'm not the only collector out there that would do likewise to have an official Hasbro/NFL collectible representing their favorite team.
I had always thought they should have done the same with NASCAR and, in fact, it was an idea that one of my brothers and I had talked about long before they came out with the Wreckers figures for DotM. Yeah, it's a niche market and the figures are going to cost a small to moderate fortune but that's true of all the merchandise associated with the NFL or NASCAR so it's not like it would come as a shock to any collectors.

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