Hasbro Attending Brand Licensing Europe 2018 with Bumblebee, Cyberverse & More #JoinTheBuzz

Tuesday, October 9th, 2018 2:58AM CDT

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As we speak, the doors to Brand Licensing Europe 2018 - taking place in London until 11th October - are about to open, and Hasbro is part of the floor and taking the main spotlight on the latest issue of the magazine associated with the show, Licensing Source Book Europe!

The 'Hasbro Advantage', as they call it, shows the prime position of Hasbro in the current market as both a toy company, a brand owner, and entertainment producer, meaning they have control over an IP from start to finish - including with licenses, the main offering at the show, of course. Included in the licensees we have costume makers Rubies Masquerade, United Colors of Benetton, Original Marines, Deichmann, Dickie Toys, Ravensburger, and partnerships with The Entertainer, Amazon UK, Debenhams, Argos for the 1:24 RC Beetle Bumblebee, plus ASDA, for the 1:12 RC transforming Camaro Ultimate Bumblebee. Find out more here and below!