Fellow Seibertronian Sabrblade pointed us towards an article on The Rock Father detailing the entire deal, but it all starts with Ellia Kassoff of Strategic Brands, LLC, posting on LinkedIn about their plans to resurrect KB Toys, and how the TRU closure has affected all this.
we have now accelerated our business plan and hope to have our stores up and running before Christmas. We're in discussions with many of the toy manufactures, as we try to find out the best way to support them and the 20% loss of the US toy market due to the Toys R Us liquidation.
Additionally, Kassoff later posted another message, highlighting their current priorities in terms of the over 30000 people who are losing their current jobs at Toys R Us, along with any other specialist in the toy industry (manufacturer, distributor, retailer, etc) who may be interested in joining the initiative to, as they put it, 'save the toy industry'.
The action is bold, and as Zahn points out in the article on The Rock Father, there are both good pointers and potential hurdles in the whole deal, including the cause of KB's downfall in the first place being the same as TRU's this time round:
Strategic Marks did indeed file for a trademark on the name "KB Toys" back in 2016. What's interesting here is that the original KB Toys fell victim to the same vultures at Bain Capital, who loaded that company with debt and killed it in the same way that they've destroyed Toys "R" Us. Then, in 2009, Toys "R" Us acquired the KB portfolio of trademarks from Streambank, LLC for just over $2M, taking over the domain names and later using the KB Toys name on a series of budget-priced, house-branded toys and games (they were crap) labeled as K•B Classics. Along the way, KB had many variations of their name, including K•B Toys, K•B Toys Outlet, K•B Toy Works and Kay-Bee Toys. It will be interesting to see if Toys "R" Us still considers any of those to be assets in their liquidation, as I was able to find that KBToys.com, KBToyWorks.com and KBKids.com (which once had a $43M push behind it) are all still owned by Toys "R" Us and pointed to the TRU.com server (although unresponsive)
That said, what do you make of this? Is it a positive update in the Toys r Us debacle? Is it something that might interest you to follow through? Join the conversation in the Energon Pub, and share your thoughts!