New Hasbro Trademark: 'Prime'

Might it be they plan to release a platinum set that contains some Transformers Prime toys so they thought they better refresh the mark ?

Or could it be related to the "Prime Wars" concept

It's bad enough we have RID 2001 RID 2006 RID 2012 & RID 2015+

If they decide to reuse Transformers : Prime as the name for the replacement for the Titans Returns line I will sigh - as they would be a monumentally stupid thing to do - especially as Prime is a cartoon they can re-sell for many many years to come.

Heck that it's as neglected as it is pretty disgraceful - we are still missing a Black (non-spikey) Deluxe Prime Bumblebee of any kind and a Blue Smokescreen too.. that there has been no effort to release those somewhere or other is pretty disappointing to me.

I guess I just put that down to the gloss of the new. But just because Transformers : Prime is no longer fashionable I have no reason to abandon it - any more than I would AEC.

I still lament the lack of things like an non-model kit Energon Nemesis Prime (Grand Scourge) toy.. especially when the Unite warriors / Combiner Wars one was most of the way there anyway.

That was why I liked the Universe Lines as it allowed the random missing things to reappear... I'd rather like a Voyager Dinobot too for that matter.