Featuring an automatic transformation, sounds, phrases, and lights, ROLL OUT COMMAND OPTIMUS PRIME is out and available.

Very worthy to note is that numerous sources have also been able to pick up the Universe Voyager class figures Blaster (repainted Cybertron Soundwave) and Heavy Load (a repaint of Cybertron Quickmix).
Blaster and Heavy Load have done a mini photo shoot here where the profiles have also been recopied. Of note: HASBRO made a tiny error and called Blaster's bird bot Blockrock on his package pic, but Flashback in the profile. Which is it supposed to be? Take your pick!
Finally to note, members in the community have noticed that the tag has been put up on shelves for Universe Ultras, but there are very few that have found them at retail in the U.S. yet, but it should be very soon for them to get released as well!
So optics open, peepers parted, and check the Transformers Sightings Forum for dialogue and hints from collector's in your area, and the Sightings Database for even more store by store information in your area.