Super7 Toy Fair 2019 Press Release

RobRobRobRobRob wrote:

Super7 wrote:
The heroic Optimus Prime and evil Megatron are the first screen-accurate action figures of the original Generation One cartoon designs.

Barricade.it wrote:"Fully articulated"?

ased in San Francisco, Super7 started in 2001 with a book about Japanese Kaiju toys, which turned into Super7 magazine, focused on Japanese kaiju and toy culture, and art and design. In addition, was the seed that would sprout into a company that made actual toys: a printed coupon for an exclusive repaint of a toy, based on color schemes they thought would look more outrageous than the Japanese variants of the time. "The Japanese sensibility on repaints is always very referential," founder Brian Flynn explained to Popular Mechanics in an interview. "The way we approached our recolors was more as what would be cool. 'Let’s make a Hedorah that is clear yellow and orange with red highlights and it’s in glitter. It’s the meltdown Hedorah!'"

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With the approval of Lucasfilm on their résumé, Flynn decided the next toy he’d re-create would be a lost opportunity from his childhood: the famed 1979 Kenner 3¾-inch Alien prototypes. He was able to track down who owned the prototypes—because a lot of the time they leave with company employees and are sold to collectors—obtain a license from Fox, and finally make the figures real. It was really a turning point for Super7, such that Flynn talks about the company's success in terms of "before Alien" and "after Alien."

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Another exciting addition to the catalog are the first screen-accurate Transformers from the original Generation One cartoons—because they don't transform. For companies like Hasbro, the transformation is the whole point of the line, but that comes at the cost of accuracy. "By the nature of that toy physically having to transform," Flynn says, "you’re only going to get 85 to 90 percent screen accurate because you have to put the mechanisms in.” Super7's Transformers Super Cyborg Deluxe Action Figures, each 11 inches tall and fully articulated, have transparent removable chest panels to show off their robotic guts inside in lieu of transforming super powers.

Aside from producing fan favorites, Flynn wants to make all the weird secondary characters, the ones major companies would never be able to make and sell to retailers like Target and Walmart. “I want to make that guy in the background of the third episode from the second season that’s there for five minutes,” he said.

“I hope it’s obvious to everybody else that we’re having as much fun as possible with this, Flynn says. "It's not lost on us that we collectors all sit at home and go 'Wouldn’t it be cool if they did this!?' but there’s only a couple companies that can actually get things made.” After 18 years of business and success with cherished toy lines, Super7 is uniquely positioned to take on those sorts of what-ifs, and fortunately for us all, that's just what they intend to do.

Following the events of Transformers: The Movie, Megatron may be gone, but he is definitely not forgotten! The latest 12” Transformers Super Cyborg Megatron was inspired by the vintage Goodbye Megatron G1 toy that commemorated the character’s demise in Transformers: The Movie.

Inspired by the highly sought after 1986 Japanese-market exclusive Goodbye Megatron gift set and features Japanese language captions. Available at the #Super7 Booth #2543 at #SDCC!

Emerje wrote:Definitely find that shirt more interesting than the figure.

Emerje

Jelze Bunnycat wrote:

Emerje wrote:Definitely find that shirt more interesting than the figure.

Emerje

Especially since the names are switched!

Emerje wrote:Shame his helmets don't fit all that great. Kinda accurate to the original figure, but they could have done better.

Got him and Grimlock in the mail today, haven't opened the box yet, but I hear Grimlock is a giant.

Emerje