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Transformers Rise of the Beasts Toyline Still Expected to Come out in April 2022

Posted by william-james88 Jan 16, 2022 at 11:49pm CST 51,629 views
When we did the year end review, what most of us selected as what we were looking forward to seeing this year was what will happen with the Rise of the Beast toyline. As we saw with Godzilla vs Kong, Black Widow, Snake Eyes and Rise of Gru, toy manufacturers and retailers cannot delay a toyline, even though it would benefit from being released at the same time as the movie it is linked to. It seems the loss of sale from a lack of cross promotion is not as big as the cost of storing all these products in warehouses for months on end, disrupting the established global supply chain from the factory to the retailer. And that's just on the supplying end, with issues and loss of revenue also incurred on the retailer end due to a planned product that is not being supplied/stocked and sold.
And unlike with Godzilla or Minions, Transformers is a toy brand that stands on it's own, with a dedicated space and dedicated core market.

I wrote all that to explain what seems to be the outcome chosen by Hasbro regarding what happens to the Rise of the Beasts toyline. According to this article from TFW2005, retailers around the world have been given April 2022 as their supply date. Toys may come later, or before, but that is the intended date for the wave 1 toys to be at retailers. We also learn that there will be multiple waves, with the second wave planned for August 2022.

Since the movie is already finished with the live action shooting, that means the bulk of what is left is the CGI effects, where the bots come into play. And with a whole extra year to deal with that part, it is very likely that the toys in the Rise of the Beasts line will not reflect the final look of the characters. This will probably be fine for fans and kids alike since, for the fans, the toyline was never aimed at them and, for kids, there won't be anything to compare the toys to. It will simply be another toyline on the shelf for parents to buy and kids to want. If you want to know the contents of the toyline so far, please click here.

There had been some rumours of more screen accurate toys coming out for fans after the movie is released, but there was never any concrete evidence as to when. As they did with car mode Dropkick and Jet mode Shatter, Hasbro may wat until they have the final CGC models to base their sculpts on, meaning accurate figures for the film could come out only in 2024.

And yes, to further confirm, the Rise of the Beasts toyline that is currently set to be coming to stores in 2022 is going to be very similar to the Cyberverse toyline with a myriad of classes based on different gimmicks. It will be interesting to see if Hasbro promotes it at all. The Bumblebee movie line was not heavily promoted to fans with it's announcement coming from the GeekDad website.

One last thing, since Transformers toylines tend to sell on the basis that they are Transformers toys, movie lines are usually stocked and ordered for 2 years/holiday seasons rather than just when the film is out (hence why it was nonstop movie product on shelves between ROTF and DOTM). So it could very well be that the cross promotion will still have a chance to be in full effect in 2023 when the movie comes out.

Transformers News: Transformers Rise of the Beast Toyline Still Currently Expected to Come out in April 2022

More Bots. More News. More Awesome.

Re: Transformers Rise of the Beasts Toyline Still Expected to Come out in April 2022 (view post)
Comment by TulioDude Jan 17, 2022
Hyped to see this toys.The may not 100% like the final models,but also happened to previous toylines and we still got some fun toys.

Day 748 of waiting for Transformers Armada Masterpiece news.
Re: Transformers Rise of the Beasts Toyline Still Expected to Come out in April 2022 (view post)
Comment by william-james88 Jan 17, 2022
Looking forward to seeing how Wheeljack and the beasts look like. Plus, we'll get some art on the boxes giving us first look at the original character models. Surprised there haven't been any leaks on this, though Hasbro is usually more sensitive to movie related stuff.
Re: Transformers Rise of the Beasts Toyline Still Expected to Come out in April 2022 (view post)
Comment by Spider5800 Jan 17, 2022
Hmm, not sure how I feel about this. Early movie toys are often EXTREMELY inaccurate compared to the film characters they're based on, so the film being released later and having a significant chance of changing how they look makes me want to skip these entirely. On the other hand, there's always the chance they're just really, really good toys (I love my helicopter Dropkick, and he barely resembles the character in the Bumblebee movie), so it may not matter how accurate they are to the films.

I guess I'll wait until we see the toys before I make a decision. The only things I'm looking forward to this year was the handful of Beast Wars characters that are allegedly going to release in the current Generations line, so it's not like I won't have the funds free (although GI Joe Classified series has been eating into my pockets a lot this past year, haha).
Re: Transformers Rise of the Beasts Toyline Still Expected to Come out in April 2022 (view post)
Comment by william-james88 Jan 17, 2022
Spider5800 wrote:Hmm, not sure how I feel about this. Early movie toys are often EXTREMELY inaccurate compared to the film characters they're based on, so the film being released later and having a significant chance of changing how they look makes me want to skip these entirely.


You were still going to get them even though they are gimmick toys like the BB movie line?
Re: Transformers Rise of the Beasts Toyline Still Expected to Come out in April 2022 (view post)
Comment by Spider5800 Jan 17, 2022
william-james88 wrote:
Spider5800 wrote:Hmm, not sure how I feel about this. Early movie toys are often EXTREMELY inaccurate compared to the film characters they're based on, so the film being released later and having a significant chance of changing how they look makes me want to skip these entirely.


You were still going to get them even though they are gimmick toys like the BB movie line?


I doubt I'd get the gimmicky subline stuff, but there could very well be more traditional style toys and Studio Series stuff for the movie releasing at the same time, just like they did with Bumblebee. That was what I was specifically referring to.
Re: Transformers Rise of the Beasts Toyline Still Expected to Come out in April 2022 (view post)
Comment by Nemesis Primal Jan 17, 2022
Spider5800 wrote:
william-james88 wrote:
Spider5800 wrote:Hmm, not sure how I feel about this. Early movie toys are often EXTREMELY inaccurate compared to the film characters they're based on, so the film being released later and having a significant chance of changing how they look makes me want to skip these entirely.


You were still going to get them even though they are gimmick toys like the BB movie line?


I doubt I'd get the gimmicky subline stuff, but there could very well be more traditional style toys and Studio Series stuff for the movie releasing at the same time, just like they did with Bumblebee. That was what I was specifically referring to.
There are 0 RotB Studio Series figures coming out this year, according the years-worth of mainline SS listings were found in the big Target leak with Legacy.
Re: Transformers Rise of the Beasts Toyline Still Expected to Come out in April 2022 (view post)
Comment by william-james88 Jan 17, 2022
Spider5800 wrote:
william-james88 wrote:
Spider5800 wrote:Hmm, not sure how I feel about this. Early movie toys are often EXTREMELY inaccurate compared to the film characters they're based on, so the film being released later and having a significant chance of changing how they look makes me want to skip these entirely.


You were still going to get them even though they are gimmick toys like the BB movie line?


I doubt I'd get the gimmicky subline stuff, but there could very well be more traditional style toys and Studio Series stuff for the movie releasing at the same time, just like they did with Bumblebee. That was what I was specifically referring to.


We've known for months now that there were going to be 0 studio series toys coinciding with ROTB in 2023. Just the movie's own subline. Hence my question.
Re: Transformers Rise of the Beasts Toyline Still Expected to Come out in April 2022 (view post)
Comment by DeathReviews Jan 17, 2022
Pun incidental, but these Bayverse movie beast figures will have to come roaring out of the gate if they want me to have any interest at all....
Re: Transformers Rise of the Beasts Toyline Still Expected to Come out in April 2022 (view post)
Comment by chuckdawg1999 Jan 17, 2022
Very interesting article. While Hasbro will be shipping the toys it'll be interesting to see if retailers order them. I've seen first hand that SOME, not all of the Black Widow and Shang Chi toys sat for months before being clearanced out well before the movie hit. The worst part, especially in the case of Shang Chi was that those figures were never restocked, even if there was demand. The Role Play toys seemed to do well regardless. My gut tells me that Hasbro wants the line out to be the "Kid-friendly" line for 2022 since Cyberverse is over. I'm down for these since the kid stuff is my bread and butter.
Re: Transformers Rise of the Beasts Toyline Still Expected to Come out in April 2022 (view post)
Comment by william-james88 Jan 17, 2022
chuckdawg1999 wrote: My gut tells me that Hasbro wants the line out to be the "Kid-friendly" line for 2022 since Cyberverse is over. I'm down for these since the kid stuff is my bread and butter.


Yes, I think that is both Hasbro and the retailer's plans. They need toys aimed at kids on shelves in 2022. Thankfully, unlike with Shang-Shi and Black Widow, Transformers sell fine without the need for direct accompanying media since they are a toy brand first and have legacy knowledge (from previous toys/media).

And for the characters that would be new to kids/parents, technically, it will be no different than when they were selling non show characters in Beast Wars in the 90s.
Re: Transformers Rise of the Beasts Toyline Still Expected to Come out in April 2022 (view post)
Comment by -Kanrabat- Jan 17, 2022
DeathReviews wrote:Pun incidental, but these Bayverse movie beast figures will have to come roaring out of the gate if they want me to have any interest at all....


I'm curious to see if they will looks transmetalish, of will they looks like undeads like the AoE Dinobots?

We may be surprised. :-?
Re: Transformers Rise of the Beasts Toyline Still Expected to Come out in April 2022 (view post)
Comment by noctorro Jan 18, 2022
Okay news I guess, I was dissapointed by the Bumblebee toys released with the film. Did get them but sold them right away when Studio Series came along and I'm not a fan of Studio Series.

I hope we can get away from Bay as soon as possible with the Live action stuff. The lovers had 5 movies and 5 big fat toylines + extending Studio Series toys, these guys had their stuff. Now I want a completely different more G1 aimed Live Action Transformers movie series please.

Just grab the War for Cybertron Games, Unicron Trilogy and Beast wars and be inspired by that with a complely new non-Bionicle 3 milion body parts design. Look at Bumblebee and Pacific Rim.

It's time.
Re: Transformers Rise of the Beasts Toyline Still Expected to Come out in April 2022 (view post)
Comment by TulioDude Jan 18, 2022
One of the cool parts of buying the toys before the movie,is wondering "How is this gonna playout in the film?".
Re: Transformers Rise of the Beasts Toyline Still Expected to Come out in April 2022 (view post)
Comment by william-james88 Jan 28, 2022
Man, I don't know if I am the only one but I check facebook every couple of hours to see if anyone in the various TF groups I am part of has posted images of the upcoming ROTB toys. Unlike many others, I do not think these will get the fan friday treatment. The BB toys were announced with no buzz since they were not targetting collectors, same as these. And with them just being 2 months away (as far as we know), they must be out there somewhere, not on the factory floor but in packaging and with stock photos available for retail sites. It feels like there is a bunch of stuff out there just waiting to burst out. And in this case it ends up being our first look at any character. So it's very exciting even though the toys themselves are not for me.
Re: Transformers Rise of the Beasts Toyline Still Expected to Come out in April 2022 (view post)
Comment by Emerje Jan 29, 2022
william-james88 wrote:Man, I don't know if I am the only one but I check facebook every couple of hours to see if anyone in the various TF groups I am part of has posted images of the upcoming ROTB toys. Unlike many others, I do not think these will get the fan friday treatment. The BB toys were announced with no buzz since they were not targetting collectors, same as these. And with them just being 2 months away (as far as we know), they must be out there somewhere, not on the factory floor but in packaging and with stock photos available for retail sites. It feels like there is a bunch of stuff out there just waiting to burst out. And in this case it ends up being our first look at any character. So it's very exciting even though the toys themselves are not for me.

I agree, especially since Hasbro doesn't even have anything to promote this year and any kind of big fanfare will just highlight how disappointing the delay is. This will get the Cyberverse treatment, our first look will be from a store showing them off and it feels like Hasbro is trying to wait as long as possible before that happens. Like Cyberverse there's still a Deluxe offering that will appeal more to collectors, but didn't get a big reveal from Hasbro. Maybe they were planning to display them at Toy Fair, but with that not happening probably wont be anything.

Emerje
Re: Transformers Rise of the Beasts Toyline Still Expected to Come out in April 2022 (view post)
Comment by TulioDude Jan 30, 2022
No toy fair this year?Aww,man...
Re: Transformers Rise of the Beasts Toyline Still Expected to Come out in April 2022 (view post)
Comment by D-Maximal_Primal Jan 30, 2022
They truly are about to bungle everything around this movie, and it's going to be a real bummer when they do
Re: Transformers Rise of the Beasts Toyline Still Expected to Come out in April 2022 (view post)
Comment by chuckdawg1999 Jan 31, 2022
I can't wait to get my hands on them. I'm really curious about how they'll turn out, and the views, those sweet, sweet views.
Re: Transformers Rise of the Beasts Toyline Still Expected to Come out in April 2022 (view post)
Comment by TulioDude Feb 1, 2022
One of the things I'm looking foward to,is knowing if the beast characters are going to have realistic animal skin or if they are going to have an metalic exterior like the Dinobots.

D-Maximal_Primal wrote:They truly are about to bungle everything around this movie, and it's going to be a real bummer when they do


I don't think they are that level yet.When the movie comes out they can restock the toys or repackage them,maybe even do something in the same style of the Buzzworthy line,with some minor paint updates.


Day 763 of waiting for Transformers Armada Masterpiece news.
Re: Transformers Rise of the Beasts Toyline Still Expected to Come out in April 2022 (view post)
Comment by chuckdawg1999 Feb 1, 2022
I wonder if people will hold off buying figures from Rise of Beasts thinking that the figures would be re-released when the movie is released.
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