o.supreme wrote:william-james88 wrote:I have a question for you, o.supreme, I know you often expressed confusion as to people (including me) stating that the generations line targetted kids and that kids were still a big focus for Hasbro even in a Generations line. Has watching Scott's videos helped you see that as well?
Excellent Question; and I think confused/puzzled was definitely the right word usage in this case (instead of opposed to the idea). I definitely think that for a toyline to succeed, yes Children have to be the target for the majority of the marketing (not all but most).
I do believe mainlines such as RiD15, Cyberverse, etc. are definitely targeted at kids. Generations I believe definitely has to be made to be
appealing to kids, since it is assumed/hoped their families will be the largest consumers for them, but there is definitely a collector motivated
slant I guess you could say. I mean I still don't see as many kids directing their relatives etc.... to buy certain toys as I'd like, but I know if a toyline is to succeed this has to happen.
I think a fair assessment for the toys of Generations lines would be: The engineering has to mainly appeal to fans, the playability has to mainly appeal to kids, and the designs have to appeal to both.