>
>
>

Walmart Stores Raise Prices Ahead of 2026 Increase, Pulse Raises Commander Prices

Posted by Emerje Oct 14, 2025 at 3:21pm CDT 4,595 views
We knew this was coming, but it's coming much sooner than expected. Despite online prices currently only being set for figures coming in 2026 at many retailers, Walmart has begun raising prices across the board in their stores. This transition is happening right now so if you haven't seen it in your local stores just give it time, it's coming.

For a refresher:
Deluxe - $28
Voyager - $43
Leaders - $60

As far as I know Leaders have not increased at Walmart, or at least at my local store still had them at $55, but I'm sure it's coming sooner than later. Walmart has also raised the price of the Retro series to $30. You may recall this is the price that Walmart.com had initially sold the second series at before dropping to $25. Pulse has them listed at $28.

And with no Commander pre-orders currently available until Onslaught goes up for next year we seem to be getting our first look at that class's new price point. Pulse has gone against and raised most of their prices to the new price points which inclueds upping Commander Ultra Magnus to $100. So far the price of Titans, big and small, have not been adjusted.

These are some heavy hits during hard times. Let us know how this is affecting your collecting in the Seibertron Energon Pub forums.

Photos below are my own.



Walmart Stores Raise Prices Ahead of 2026 Increase, Pulse Raises Commander Prices
Walmart Stores Raise Prices Ahead of 2026 Increase, Pulse Raises Commander Prices
Walmart Stores Raise Prices Ahead of 2026 Increase, Pulse Raises Commander Prices
Walmart Stores Raise Prices Ahead of 2026 Increase, Pulse Raises Commander Prices

More Bots. More News. More Awesome.

Re: Walmart Stores Raise Prices Ahead of 2026 Increase, Pulse Raises Commander Prices (view post)
Comment by megatran Oct 14, 2025
Not to sound insensitive, peeps outside the US have been paying these sort of prices as the norm.

But it's still a bitter pill to swallow.
And obligatory warning statement: Choking hazard!
Re: Walmart Stores Raise Prices Ahead of 2026 Increase, Pulse Raises Commander Prices (view post)
Comment by trailbreaker Oct 15, 2025
Our Walmart seemed overpriced already for action figures, this will just add to it.
Re: Walmart Stores Raise Prices Ahead of 2026 Increase, Pulse Raises Commander Prices (view post)
Comment by megatran Oct 15, 2025
trailbreaker wrote:Our Walmart seemed overpriced already for action figures, this will just add to it.

Do Walmart prices vary between states in the US (not including the state sales tax) or homologous nation wide? Thanks.
Re: Walmart Stores Raise Prices Ahead of 2026 Increase, Pulse Raises Commander Prices (view post)
Comment by DeathReviews Oct 16, 2025
How will this affect collectors? Same way it always does - we will pare back and buy less. We will confine our purchases to the figures we really want. We will start looking at all the repaints and asking if we really want to pay higher prices for the same figure, merely with different colors.

It'll also affect casual reviewers (cough cough cough) because we won't be able to run out and buy figures willy-nilly like we used to. Other reviewers, who are given figures for free as gifts by the companies for promotional purposes, will have tremendous advantages. As well as other reviewers who have spies inside the factories boosting early copies.

It ain't rocket science, it's just basic marketing and math. Just as with taxes. When you tax an activity or product, you get less of it because it gets 'priced out' of the market. Sure, they raised their prices, so they're getting more money from each individual purchase. But the total number of customers who buy plummets, so in the end, they LOSE money. Then the people who raised the prices stand around like idiots, wondering why all the customers, and all their money, just disappeared.
Re: Walmart Stores Raise Prices Ahead of 2026 Increase, Pulse Raises Commander Prices (view post)
Comment by Solrac333 Oct 16, 2025
Looks like my Transformers collecting is coming to a close. It took Trump to end it too.
Re: Walmart Stores Raise Prices Ahead of 2026 Increase, Pulse Raises Commander Prices (view post)
Comment by TheEvilProfessor Oct 17, 2025
As someone who has been saying to myself for a while that "I need to stop buying this stuff", this makes it a lot easier.
Re: Walmart Stores Raise Prices Ahead of 2026 Increase, Pulse Raises Commander Prices (view post)
Comment by megatran Oct 19, 2025
For those contemplating giving up on purchasing Transformers toys, would being more selective on purchasing fewer toys be an option? Or is it the value proposition kills the joy?
Re: Walmart Stores Raise Prices Ahead of 2026 Increase, Pulse Raises Commander Prices (view post)
Comment by Emerje Oct 20, 2025
DeathReviews wrote:Then the people who raised the prices stand around like idiots, wondering why all the customers, and all their money, just disappeared.

Problem is we have a president that's punishing companies for not making their stuff in America (which would drive prices way up anyway) and a Hasbro CEO who doesn't care if sales are down on their own IPs because he'd rather the company made video games. We're kinda stuck in the middle on this.

Emerje
Re: Walmart Stores Raise Prices Ahead of 2026 Increase, Pulse Raises Commander Prices (view post)
Comment by megatran Oct 30, 2025
The tariff on China is supposedly going to be reduced. There are more flip-flops than I have feet.
Re: Walmart Stores Raise Prices Ahead of 2026 Increase, Pulse Raises Commander Prices (view post)
Comment by Emerje Nov 3, 2025
megatran wrote:The tariff on China is supposedly going to be reduced. There are more flip-flops than I have feet.

It's also possible that all of the new Trump tariffs could just go away this month since the Supreme Court is supposed to be deciding if the new tariffs are legal or not. Only Congress has the power to change taxes ("no taxation without representation" and all that), not the President, but he's using an old war time act and stating that current foreign trade policies are an attack on America giving him the right to adjust tariffs even though nothing is mentioned about tariffs in that act.

BTW, Trump continues to be delusional, stating prices are down not up, Americans aren't paying the tariffs, there's no recession and everyone is happy.

Emerje
Patreon
Charge Our Energon Reserves. Join the Seibertron Elite.
Support SEIBERTRON™