Yahoo! To Give Transformers The Star Treatment?
Posted by Raymond T.
Feb 6, 2007 at 10:28am CST
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"We are totally open to driving a result that makes a partner want to work with us,", said Vince Broady, the Yahoo executive overseeing Brand Universe. According to the article, this will be done in an effort to bolster their own brand. Although the article doesn't say, it will be likely that the site will follow with the release of the Michael Bay Transformers Movie also later this year.
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Re: Yahoo! To Give Transformers The Star Treatment?
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Comment by Barricade
Feb 6, 2007
huh!?!?!?!?!?!?
Re: Yahoo! To Give Transformers The Star Treatment?
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Comment by Anonymous
Feb 6, 2007
i dont follow this
Re: Yahoo! To Give Transformers The Star Treatment?
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Comment by Sunstar
Feb 6, 2007
I am lost too.
Re: Yahoo! To Give Transformers The Star Treatment?
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Comment by edcomics
Feb 6, 2007
It just sounds like there's going to be a transformers.yahoo.com from what I can understand. For what purpose? A lot of people use Yahoo, and someone thinks there's potential for a cross-promotion. It sounds pointless to me, though.
Re: Yahoo! To Give Transformers The Star Treatment?
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Comment by Autobot032
Feb 6, 2007
Hell, I'm just surprised that the Pittsburgh Post Gazette actually made news...
But seriously...cross promotion is a good thing. Yahoo is huge, and if they're willing to help bolster TFs...well then, that could make for a very good thing for us.
Might even open new licenses for Alternators (so they're not on an indefinite hiatus anymore) and Classics might return!
But seriously...cross promotion is a good thing. Yahoo is huge, and if they're willing to help bolster TFs...well then, that could make for a very good thing for us.
Might even open new licenses for Alternators (so they're not on an indefinite hiatus anymore) and Classics might return!
Re: Yahoo! To Give Transformers The Star Treatment?
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It's about time that Transformers got their just credit after 22 years...
Comment by Raymond T.
Feb 6, 2007
Yeah, basically Yahoo! announced that they will make their own websites, which according to the Post Gazette is an effort on their part to ride on the popularity of Transformers and other brands and people. With the movie getting hyped more and more, it is not that strange that they want to include Transformers in that.Autobot032 wrote:Hell, I'm just surprised that the Pittsburgh Post Gazette actually made news...
But seriously...cross promotion is a good thing. Yahoo is huge, and if they're willing to help bolster TFs...well then, that could make for a very good thing for us.
Might even open new licenses for Alternators (so they're not on an indefinite hiatus anymore) and Classics might return!
It's about time that Transformers got their just credit after 22 years...
Re: Yahoo! To Give Transformers The Star Treatment?
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Comment by GetterDragun
Feb 6, 2007
It's to drive ad revenue. Average Internet User will look for TF stuff, find it on Yahoo, and click ads.
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Comment by Megatron Wolf
Feb 6, 2007
Now lets see if the site sucks or not. For all we know there might just be a history of Transformers and a hole bunch of movie crap and ads.
Re: Yahoo! To Give Transformers The Star Treatment?
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Comment by Nemesis_Apoc
Feb 6, 2007
Seibertron will still be better
Re: Yahoo! To Give Transformers The Star Treatment?
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Comment by Liege Evilmus
Feb 6, 2007
Thats a good Idea, I know the company I work for is going to be involved in this, but I'm to low on the totem pole to know much about it.
As for Transformers though, this site is more than plenty and then some!
As for Transformers though, this site is more than plenty and then some!
Re: Yahoo! To Give Transformers The Star Treatment?
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Comment by Raymond T.
Feb 6, 2007
But yahoo has the potential to give more exclusives on it. Remember the fan-video Alex Kurtzman and Bob Orci did. Yahoo! could very well do more of that stuff...Liege Evilmus wrote:As for Transformers though, this site is more than plenty and then some!
