The Energon Pub

by **Kenny28** » Tue Jan 04, 2011 5:36 am

El Duque wrote:Actually we don't even make up a nice chunk. IIRC they've stated we only make up about 12% of sales. 3rd party companies will never displace Has/Tak. As others have mentioned they basically ride on the coat tails of Has/Tak's success.

12% is still a chunk. It seems small, yes, but it's enough that they still make fan-servicey figures still, like the new Tracks. I doubt there was much demand from kids for a new Tracks.

News Credits: 1 · by **Primacron's Little Helper** » Tue Jan 04, 2011 5:51 am

Just after Universe (Classics 2.0) I was wondering the very same thing, then Hasbro showed us Jazz, Tracks, Blurr, Scourge, Kup and Wheeljack and I'm thinking not.

Having said that, I take your point on being more excited about third party stuff - FansProject not-Broadside anyone? HOS Shockwave and Insecticons? Pretty damn exciting. Maybe I just want more boats.......

I think if and when Hasbro stop producing (g1) Classics style toys, then I for one might stop buying Hasbro Transformers. It's a big if though - they'll probably carry on doing g1 homages in some form for a long long time.

News Credits: 4 · by **craggy** » Tue Jan 04, 2011 7:25 am

Kenny28 wrote:12% is still a chunk. It seems small, yes, but it's enough that they still make fan-servicey figures still, like the new Tracks. I doubt there was much demand from kids for a new Tracks.

Thing is, the kids probably weren't after a new Tracks, but that doesn't mean they won't like him when they see him. I'm sure they consider whether or not older characters will sell to as much of the market as possible before including them in the main line.

by **alternator77** » Tue Jan 04, 2011 8:36 am

Kenny28 wrote:
El Duque wrote:Actually we don't even make up a nice chunk. IIRC they've stated we only make up about 12% of sales. 3rd party companies will never displace Has/Tak. As others have mentioned they basically ride on the coat tails of Has/Tak's success.

12% is still a chunk. It seems small, yes, but it's enough that they still make fan-servicey figures still, like the new Tracks. I doubt there was much demand from kids for a new Tracks.

wow didnt expect this many responses

. anyhow does anyone know if that 12% they state represents a percentage of all hasbro sales or just tf related items and also how would they arrive at that % in the first place. just curious

News Credits: 5749 · by **El Duque** » Tue Jan 04, 2011 9:41 am

craggy wrote:
Kenny28 wrote:12% is still a chunk. It seems small, yes, but it's enough that they still make fan-servicey figures still, like the new Tracks. I doubt there was much demand from kids for a new Tracks.

Thing is, the kids probably weren't after a new Tracks, but that doesn't mean they won't like him when they see him. I'm sure they consider whether or not older characters will sell to as much of the market as possible before including them in the main line.

This. Classics, Universe, Generations, and RtS may be "geared" toward collectors, but there will still be plenty of kids who see them hanging on the pegs and want them.

alternator77 wrote:wow didnt expect this many responses . anyhow does anyone know if that 12% they state represents a percentage of all hasbro sales or just tf related items and also how would they arrive at that % in the first place. just curious

I believe that's just TF merchandise. No idea how they calculate that percentage. I just recall it being a quote they gave at one of the cons at some point.