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I managed to collect some original artwork for the G1 toyline from Hasbro. It is considered box art for the Dinobot Snarl c 1987 and also Autobot Siern c 1887.

This is the artwork that was used for all packaging on every box issued for these characters for the Hasbro Toyline. It represents some of the earliest known Transformers artwork to surface other than the Animation cels. The images used on the box can be traced back to these pieces of art.

The artwork is created on an illustration board by using airbrush and gauche paint. Hanken art was not created for the production of the anime cel but to produce a good.. like a poster, CD/DVD cover or in this example toyline box art.

They are usually bigger in size and more detailed than a normal cel. They are also MUCH rarer and more expensive.
If anyone wants to see them hit me up with your email.
Thanks
guardiansofgood at gmail dot com