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6,712 total news articles in this section, 10 per page.

SDCC 2017: Videos from Event Featuring Transformers Reveals, Hasbro Panels, Showfloor and More #HasbroSDCC

Transformers News: SDCC 2017: Videos from Event Featuring Transformers Reveals, Hasbro Panels, Showfloor and More #HasbroSDCC
Date: Monday, July 24th 2017 9:02pm CDT
Categories: Live Action Movie News, Toy News, Event News, Collectables
Posted by: william-james88

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NEW! Views: 3,662

We know there are all these delicious leaks around, but for those still wanting to see more of the fun that was had at SDCC2017 and could not make it, well Seibertron.com has now uploaded plenty of videos from the event. As previously shown, you can see the Hasbro Brand panel in full but other panels as well, such as the one for the My Little Pony film and one for Revolutions. We also have videos of all the Transformers toys found on the showfloor, so you can take in the displays as if you were there. This also includes licensed products like that gorgeous Beast Wars Megatron. The video helps you see how huge it is. Plus, check out the fun video of Transformers The Last Knight BARRICADE cruising the streets at San Diego Comic-Con.


Transformers Power of the Primes product reveals at SDCC 2017


Transformers product reveals from Hasbro's Brand Preview Event at SDCC 2017


Transformers Robots In Disguise Combiner Force toy products shown at SDCC 2017


Transformers Titans Return toy products shown at SDCC 2017


Transformers The Last Knight toy products from Hasbro at SDCC 2017


Officially Licensed Transformers products shown at SDCC 2017


Transformers Masterpiece Movie Optimus Prime and Bumblebee from Hasbro


Masterpiece Bumblebee transforming display at IDW's San Diego Comic Art Gallery


Transformers The Last Knight BARRICADE cruising the streets at San Diego Comic-Con 2017


My Little Pony The Movie and Equestria Girls products shown at SDCC 2017


My Little Pony The Movie Panel at San Diego Comic-Con 2017


IDW Hasbro Revolutionaries Panel featuring Transformers, GI Joe, MASK, Visionaries and more


Hasbro's Transformers Brand Panel featuring Power of the Primes and the Last Knight

Video Review for Transformers: The Last Knight Planet Cybertron

Transformers News: Video Review for Transformers: The Last Knight Planet Cybertron
Date: Monday, July 24th 2017 4:47pm CDT
Categories: Live Action Movie News, Toy News, Reviews
Posted by: Bronzewolf | Credit(s): Baltmatrix

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NEW! Views: 5,379

Sammythekat has once again shot a piece of news our way. This time, it's a brand new video review of the Transformers The Last Knight Planet Cybertron! The video, from Baltmatrix, shows off the figure (and it's highly-debated paint scheme) very well! Check it out below!

Hasbro Answers How Transformers: The Last Knight Affected Sales and Revenue

Transformers News: Hasbro Answers How Transformers: The Last Knight Affected Sales and Revenue
Date: Monday, July 24th 2017 4:05pm CDT
Categories: Live Action Movie News, Toy News, Company News
Posted by: Va'al | Credit(s): Hasbro

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NEW! Views: 8,942

Not many people read through the Earnings release that Hasbro sends our way every quarter, and not everyone can attend the freely available conference calls either. To help us out this time, Hasbro has also offered a full transcript and presentation to anyone - rather than having news sites transcribe things themselves - and we've copied below the more salient and relevant parts to the Transformers brand.

But first, along with the slides that were used during the call, we've also listened to the call again to make sure we noted down a number of questions related to Transformers: The Last Knight and the brand in general, toys in particular, affected the way that the company will be directing its efforts in the coming quarter and future development of the 'brand blueprint', courtesy of Debbie Hancock and Brian Goldner (who calls the Generations line Universe, but hey). The UK and Brazil have not ideally impacted the company either, but the overall Latin American and European markets have remained positive, and most noteworthy of all: despite the not ideal performance of the movie in general, everything seems to be much better in toy and merchandise perspectives compared to 2014 with Age of Extinction.

Read more below, and note that actual revenue from licensed material for The Last Knight will only appear in the fourth quarter!

Question 1: There seems to be a narrative that movie properties did not perform to expectations during this quarter, which seems to be at odds with your commentary on the Transformers franchise. Could you address how you see the company position for the second half in terms of inventory level, shelf space and retailers dedicate to your brand?

Brian Goldner: Of course, Drew. Entertainment continues to drive our business through and if you look at Transformers, we now have entertainment across multiple screens and in fact we are targeting and presenting stories to an infinite number of demographics around the brand. Certainly Transformers: The Last Knight products sold very well and point of sales was very strong. The brand is up considerably. And then of course we also have Robots In Disguise products that’s around the television. We also have Universe product that’s focused on our fans.

That is also selling incredibly well and then there is of course preschool product Rescue Bots which is also selling quite well. So we are seeing a great sell-through around the brand, recognize that this is a brand that’s becoming Increasingly Global, Increasingly International. We’re seeing great growth in places like China around the brand and around our international market.

Question 2: Can we go back to Transformers for a moment Brian because you mentioned the strength of Global POS and that is up significantly and against the last movie (2014). Would it be fair to assume that The Last Knight could generate revenue higher than the 2014 movie, which you said at the time was kind of in-line with the 2011 movie?

Brian Goldner: Yeah, I think Transformers is in fact emblematic of what we’re doing across the company over the last three years; we have developed digital capabilities for stream content and putting content on a multitude of screens. That capability is really being born out in the Transformers business. So the overall brand is performing at a much higher level than it was in 2014, and in part that’s because the movie product is performing at a higher level than the prior year but also because we are seeing great growth in the Transformers: Generations products for the fan-economy. The Robots In Disguise product that’s been around the television. Television viewership is strong, our streaming on Netflix is very strong, and then of course the fan-oriented stream product that goes, our on content that streams with Machinima and MCM. That’s how I look at it as an expansion of storytelling. The brand did perform quite strongly in ’14 but also performed strongly in ’15 and ’16. This is clearly more in line with the movie year performance being up for the brand.

So to understand: movie-to-movie it seems like this movie is better and then you layer on kind of everything you do with your brand blueprint and how you kind of expand brands and then kind of putting it all together. The franchise in general has grown but the movie also seems better?

Brian Goldner: Yeah, it is. The performance is good. Remember that that movie has continued to perform incredibly well globally outside the US. We just surpassed 225 million dollars in China, the movie’s done more than 550 million dollars so far. And also with all of our entertainment globally, yes we are over POS compared to the last movie year. It’s coming from a number of new areas of our capabilities that we’ve developed over the last three years.


Brian Goldner: Royalty expense increased 14% to 8.1% of revenue. Higher royalty expense was the result of higher Partner Brand revenues, but also a strong contribution from Transformers: The Last Knight movie product which carries some external royalties. Our investment in product development remained flat year-over-year but declined as a percentage of revenues. We continue to invest in innovation at an industry-leading level.


Transformers News: Hasbro Answers How Transformers: The Last Knight Affected Sales and Revenue

Transformers News: Hasbro Answers How Transformers: The Last Knight Affected Sales and Revenue

Transformers News: Hasbro Answers How Transformers: The Last Knight Affected Sales and Revenue

Transformers News: Hasbro Answers How Transformers: The Last Knight Affected Sales and Revenue

Transformers News: Hasbro Answers How Transformers: The Last Knight Affected Sales and Revenue

Transformers News: Hasbro Answers How Transformers: The Last Knight Affected Sales and Revenue

Images and Videos from Transformers: The Last Knight Animatronics Exhibition in Brazil

Transformers News: Images and Videos from Transformers: The Last Knight Animatronics Exhibition in Brazil
Date: Sunday, July 23rd 2017 2:40pm CDT
Categories: Live Action Movie News, Event News
Posted by: Va'al | Credit(s): TulioDude

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Views: 10,533

Not directly related to the film itself, but definitely happening while Brazil was waiting for Transformers: The Last Knight (where it premiered on 11 July), fellow Seibertronian TulioDude sent along some footage and images of the Transformers Animatronics exhibition featuring characters from the live-action movie series, taking place in Ribeirao Preto until the end of July!

Featuring the likes of Drift, Optimus Prime, Bumblebee, Jetfire, Grimlock, Scorn, Ironhide, Hound, and more, such as weapons, props and accessories, you can check out several images below, and videos of the animated statues at the event - if you're in the Sao Paulo state area, make sure to drop by this final week!







Transformers News: Images and Videos from Transformers: The Last Knight Animatronics Exhibition in Brazil

Transformers News: Images and Videos from Transformers: The Last Knight Animatronics Exhibition in Brazil

Transformers News: Images and Videos from Transformers: The Last Knight Animatronics Exhibition in Brazil

Transformers News: Images and Videos from Transformers: The Last Knight Animatronics Exhibition in Brazil

Transformers News: Images and Videos from Transformers: The Last Knight Animatronics Exhibition in Brazil

Transformers News: Images and Videos from Transformers: The Last Knight Animatronics Exhibition in Brazil

Transformers News: Images and Videos from Transformers: The Last Knight Animatronics Exhibition in Brazil

Transformers News: Images and Videos from Transformers: The Last Knight Animatronics Exhibition in Brazil

Transformers News: Images and Videos from Transformers: The Last Knight Animatronics Exhibition in Brazil

Transformers News: Images and Videos from Transformers: The Last Knight Animatronics Exhibition in Brazil

Transformers News: Images and Videos from Transformers: The Last Knight Animatronics Exhibition in Brazil

Transformers News: Images and Videos from Transformers: The Last Knight Animatronics Exhibition in Brazil

Transformers News: Images and Videos from Transformers: The Last Knight Animatronics Exhibition in Brazil

Transformers News: Images and Videos from Transformers: The Last Knight Animatronics Exhibition in Brazil

Transformers News: Images and Videos from Transformers: The Last Knight Animatronics Exhibition in Brazil

Transformers News: Images and Videos from Transformers: The Last Knight Animatronics Exhibition in Brazil

Transformers News: Images and Videos from Transformers: The Last Knight Animatronics Exhibition in Brazil

Transformers News: Images and Videos from Transformers: The Last Knight Animatronics Exhibition in Brazil

Transformers News: Images and Videos from Transformers: The Last Knight Animatronics Exhibition in Brazil

Transformers News: Images and Videos from Transformers: The Last Knight Animatronics Exhibition in Brazil

Transformers News: Images and Videos from Transformers: The Last Knight Animatronics Exhibition in Brazil

Transformers News: Images and Videos from Transformers: The Last Knight Animatronics Exhibition in Brazil

Transformers News: Images and Videos from Transformers: The Last Knight Animatronics Exhibition in Brazil

Transformers News: Images and Videos from Transformers: The Last Knight Animatronics Exhibition in Brazil

Transformers News: Images and Videos from Transformers: The Last Knight Animatronics Exhibition in Brazil

Transformers News: Images and Videos from Transformers: The Last Knight Animatronics Exhibition in Brazil

Video Reviews of Takara Tomy Transformers The Last Knight TLK-15 Calibur Optimus Prime

Transformers News: Video Reviews of Takara Tomy Transformers The Last Knight TLK-15 Calibur Optimus Prime
Date: Sunday, July 23rd 2017 1:28pm CDT
Categories: Live Action Movie News, Toy News, Reviews
Posted by: Va'al | Credit(s): wotafa, chefatron, felzbug

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Views: 15,106

We've included below three video reviews for your viewing pleasure of the Takara Tomy Transformers: The Last Knight TLK-15 Calibur Optimus Prime! The Leader class Autobot commander comes with a new shield accessory/removable backpack, plus axe and sword, and isn't too dissimilar from Lost Age AD-31 Optimus. Check them out!






Figure King #234 Images: Takara TLK Hot Rod, Infernocus, Bumblebee Evolution Three-Pack, and More

Transformers News: Figure King #234 Images: Takara TLK Hot Rod, Infernocus, Bumblebee Evolution Three-Pack, and More
Date: Sunday, July 23rd 2017 11:51am CDT
Categories: Live Action Movie News, Toy News
Posted by: Mindmaster | Credit(s): Simon Chan via FB

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Views: 15,162

Via Simon Chan on Facebook, we get to peek in the contents of Figure King #234, which feature both Takara's versions of The Last Knight figures and Legends (which will be featured in a separate article). In this issue, the focus is on Takara's take on Hot Rod, Infernocus, the Toys "R" Us exclusives Cybertron, Deluxe Megatron, and Skullitron, Movie Masterpiece Bumblebee, and Calibur Optimus Prime! The images of the issue has been mirrored below for one's viewing convenience.

Transformers News: Figure King #234 Images: Takara Hot Rod, Infernocus, Bumblebee Evolution Three-Pack, and More

Transformers News: Figure King #234 Images: Takara Hot Rod, Infernocus, Bumblebee Evolution Three-Pack, and More

Transformers News: Figure King #234 Images: Takara Hot Rod, Infernocus, Bumblebee Evolution Three-Pack, and More

Transformers News: Figure King #234 Images: Takara Hot Rod, Infernocus, Bumblebee Evolution Three-Pack, and More

Images of Transformers: The Last Knight Universal Studio Exclusive Snarl

Transformers News: Images of Transformers: The Last Knight Universal Studio Exclusive Snarl
Date: Sunday, July 23rd 2017 11:16am CDT
Categories: Live Action Movie News, Toy News
Posted by: Va'al | Credit(s): Snakas

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Views: 15,344

Via the Snakas blog and fellow Seibertronian MaverickPrime, we have images of an apparently exclusive deco of Age of Extinction Snarl - probably for Transformers: The Last Knight - appearing at the Universal Studios The Ride 3D! The images are blurry and fairly small, but you can see the silver, grey, black and red palette similar to the Grimlock redeco for the Premier Edition line on the deluxe figure - check them out below, and let us know if you find more information about this toy!

Transformers News: Images of Transformers: The Last Knight Universal Studio Exclusive Snarl

Transformers News: Images of Transformers: The Last Knight Universal Studio Exclusive Snarl

Transformers: The Last Knight Turbo Changers, Infernocus and Quintessa Found at Hong Kong Retail

Transformers News: Transformers: The Last Knight Turbo Changers, Infernocus and Quintessa Found at Hong Kong Retail
Date: Sunday, July 23rd 2017 7:43am CDT
Categories: Live Action Movie News, Toy News, Sightings
Posted by: Va'al | Credit(s): Etseterrestrial

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Views: 13,440

Also courtesy of Seibertronian Etseterrestrial we have new sightings from Hong Kong, this time featuring Transformers: The Last Knight figures such as the Reveal the Shield Tiny Turbo Changer three-pack and the Mission to Cybertron Infernocus and Quintessa set! The Toys'R'Us store is still the one in Tsim Sha Tsui, Hong Kong, and you can check out images below!

If you come across any new figures near you, please be sure to let us know in the Sightings Database and regional forums.

Transformers News: Transformers: The Last Knight Turbo Changers, Infernocus and Quintessa Found at Hong Kong Retail

Transformers News: Transformers: The Last Knight Turbo Changers, Infernocus and Quintessa Found at Hong Kong Retail

Pamela Adlon to Possibly Join Transformers Universe: Bumblebee

Transformers News: Pamela Adlon to Possibly Join Transformers Universe: Bumblebee
Date: Sunday, July 23rd 2017 2:57am CDT
Categories: Live Action Movie News, Rumors, People News
Posted by: Va'al | Credit(s): Deadline

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Views: 6,820

According to online magazine Deadline, there is news for the Transformers Universe: Bumblebee movie set for 2018 in terms of casting: Pamela Adlon has been eyed for the role of Hailee Steinfeld's character's mother. Nothing has been confirmed as yet, but you can read more below!

Pamela Adlon, fresh off a Best Comedy Series Actress Emmy nomination for her FX series Better Things, is in negotiations to join the cast of Bumblebee, Paramount’s first spinoff of its Transformers franchise. Kubo and the Two Strings helmer Travis Knight is directing the pic, which is being toplined by Hailee Steinfeld.

Adlon will play Steinfeld’s mother in the movie scripted by Christina Hodson. The story is mostly under wraps, but it originated from Michael Bay and Paramount’s writers room project. Lorenzo Di Bonaventura, Bay and Steven Spielberg are producing with Hasbro’s Brian Goldner and Stephen Davis.

Bumblebee has staked out June 8 release date.


Transformers News: Pamela Adlon to Possibly Join Transformers Universe: Bumblebee

SDCC 2017: New Images of Transformers: The Last Knight Leader Dragonstorm Individual Robots #HasbroSDCC

Transformers News: SDCC 2017: New Images of Transformers: The Last Knight Leader Dragonstorm Individual Robots #HasbroSDCC
Date: Saturday, July 22nd 2017 11:03pm CDT
Categories: Live Action Movie News, Toy News, Event News
Posted by: william-james88

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Views: 18,198

We have not seen a lot of images of Transformers: The Last Knight Leader Dragonstorm's individual components which merge to become a mighty dragon. That has all been rectified now since Seibertron has gotten more images of these two robots at SDCC2017. Many have been added to our gallery of the Last Knight toys found at Hasbro's booth and clicking on any image below will bring you there.

Transformers News: SDCC 2017: New Images of Transformers: The Last Knight Leader Dragonstorm Individual Bots

Transformers News: SDCC 2017: New Images of Transformers: The Last Knight Leader Dragonstorm Individual Bots

Transformers News: SDCC 2017: New Images of Transformers: The Last Knight Leader Dragonstorm Individual Bots

Transformers News: SDCC 2017: New Images of Transformers: The Last Knight Leader Dragonstorm Individual Bots

Transformers News: SDCC 2017: New Images of Transformers: The Last Knight Leader Dragonstorm Individual Bots

Transformers News: SDCC 2017: New Images of Transformers: The Last Knight Leader Dragonstorm Individual Bots

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6,712 total news articles in this section, 10 per page.

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Transformers Podcast: Twincast / Podcast #180 - SDCC 2017
Twincast / Podcast #180:
"SDCC 2017"
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Posted: Monday, July 24th, 2017
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