As with Age of Extinction, all one steps released in this movie line have a unified gimmick that lets them interact with a big one step changer. With AOE it was small pins that interacted with Stomp and Chomp Grimlock and in The Last Knight it is a cyberfire gimmick where details on these one steps are only revealed when Turbo Changer Dragon Storm activates his Cyberfire Breath. Since Dragonstorm is not yet available, that feature remains unseen in the new one steps. Until now. Since the Cyberfire gimmick is just UV light activated, any black light can reveal the hidden details on the one steps as can be seen below on both One Step Barricade and One Step Hound. This gimmick was already revealed in a colour guide but this is the first time we see what it looks like on the actual toys.
There seems to be some disconnect between the message Valvoline is saying in their latest commercial featuring clips of Transformers: The Last Knight. While the video has many representatives giving their thanks to the Transformers for saving us, the clips used mostly feature an evil Optimus Prime, including one where he is smashing Bumblebee (it's even the youtube thumbnail). These are of course the most eye catching clips with Optimus being the best known character so the corporate mandate was clear but it still makes for an awkward commercial. Enjoy!
Box office prediction site pro.boxoffice.com has revealed their prediction for the domestic (USA and Canada) gross of the film in it's theatrical run. They estimate $79,000,000 for the 3-day opening and $195,000,000 for the entire run. Of course, that doesn't count the Chinese market which helped make Age of Extinction the biggest movie of that year. This figure will change from week to week so you can keep an eye on it on the site. Plus, they indicate all the factors that went into their prediction which are quite fun to read. Here they are below, enjoy!
The Transformers brand remains hugely popular both in North America and around the world. Regardless of how it performs in the States, this should once again mark a bright financial spot on Paramount’s bottom line when global box office is taken into account.
Excluding The Mummy, this stands as one of June’s few summer tentpole options aimed squarely at the male audience. Adult fans and teenage boys alike should once again drive the bulk of business.
Twitter activity has been quite respectable, especially in terms of sentiment which registers more positive than it did for Age of Extinction at the same point before release (driven by encouraging trailers thus far).
The return of Mark Wahlberg ensures the franchise still has some star power to help it out. Fans may also be intrigued by the addition of Anthony Hopkins, who features prominently in the trailers.
For another fan-specific interest: this marks the beginning of the next “era” of the franchise as it’s the first installment to come out of the writers’ room established by the studio to map out where future editions will go.
As with most series five films deep into their run, some continued diminished returns are expected here. The previous two films each declined from the series’ domestic box office peak (2009’s Revenge of the Fallen with $402 million). With the previous entry specifically generating strong criticism even from the target audience, it’s highly likely this film continues that trend on opening weekend.
Being sandwiched in between Cars 3 and Despicable Me 3 could potentially (if not likely) cut into young male viewership.
With Spider-Man: Homecoming, War for the Planet of the Apes, and Dunkirk all looming in July, the older male crowd is going to be a tough sell on this sequel.
While the franchise remains a pillar among franchises with over 32 million Facebook fans as of this writing, its day-to-day growth is not currently as healthy as it was at the same point before Extinction‘s release. Flixster is also a source of concern relative to past franchise standards.
If anyone still doubts that the newly revealed MPM 04 Masterpiece Optimus Prime is a totally new mold, weibo user Notrab has images directly comparing it to the ROTF Optimus Prime Leader figure. We can finally see how big he is a tad bit smaller, and definitely slimmer all around, making him closer to the size of MP 10 and today's leader figures.
Transformers: The Last Knight has hit wide and far! With stores in the US, UK, Canada, and all across the world now receiving the toys, that means that there are plenty of images running around showing off how different areas were celebrating the new line. We bring to you today images from the releases in Hong Kong and Indonesia, brought to us by Adam Glam and IndoTransformer Toy Store, respectively. The images show us things such as a highly detailed Optimus Statue in Hong Kong and some awesome toy displays in Indonesia highlighting the toylines leading up to the new Last Knight line.
Check out the images below, and let us know what toys you have seen hitting the shelves in your areas!
In a rather very interesting turn of events, it appears as though Transformers: The Last Knight is being promoted on Umaibo foods! This news comes to us from the Transformers Information Station, which is a channel that keeps you up to date on Takara related Transformers releases. The image provided by the Twitter page shows off a display with hundreds of Umaibos that advertise either Bumblebee or Optimus Prime, in a versus series based on the poster. For those who don't know, Umaibo are a type of single packed over-sized cheeto sort of food that come in many different flavors. As this was shown off on the TIS Twitter, we can believe this is official, though whether or not this is teasing just the food or something else entirely we are not sure. Check out the page and the image, which can be found below, and tell us what you think in the comments section below!
Entertainment Weekly has written another article about the upcoming Transformers: The Last Knight movie, this time centering around Stonehenge. As it so happens, Micheal Bay wanted to film in Stonehenge, and most likely asked to detonate some explosives there. With the answer pretty well obvious to that request, he decided to just build a second one just to blow up! While the location of the second Stonehenge was not revealed, Laura Haddock did talk about Micheal Bay's filming styles and how realistic he likes to be. You can read a snippet below and follow the above link to the full story!
“Michael’s sets are practical, so you would think that maybe 90 percent of this film is done on green screen, and it’s really not,” Haddock tells EW. “He loves an explosion. He absolutely loves them, so if he can use them safely, he will. Often you’re running through what feels like a genuine … battlefield. Something that kind of builds your adrenaline. You’re absolutely experience what it feels like to have an explosion go off just behind you. And you’re just running, running for your life.”
As you may remember, we've previously covered exclusive battle-damage variants of Voyager Prime and Deluxe Bumblebee. Now, from TFW2005.com, we have a reveal of a Barricade to join them! The figure is a redeco of the Deluxe Premier Edition Barricade figure, and will be available only at Tsim Sha Tsui Toys”R”Us in Hong Kong. Only those who spend a minimum of $1200 in Transformers products will be eligible to receive one of the 300 copies of the toy. Check out the promo flyer below, and let us know what you think in the Energon Pub!
Do you want more images of the newly revealed MPM 04 Optimus Prime? Here are many more and what makes these extra special is that you finally see him properly transformed. These are all provided by Notrab on Weibo. We can finally see how different this is to the ROTF Leader mold, especially when looking at the backpack which is completely compressed for this figure to look like the CG model at all angles.
The website TTPM has revealed their MOST WANTED TOYS SUMMER 2017 list and Transformers: The Last Knight toys are part of it. They included Voyager Grimlock, Turbo Change Optimus and the Optimus Prime voice changing helmet. There is also a link giving a quick look at the history of the Transformers brand for those who want a quick history lesson to show someone.
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