It was during this time that Hasbro approached Marvel to write the fiction for the Transformers brand. While it was ultimately Jim Shooter and Bob Budiansky who developed most of it, the initial treatment was by Denny O'Neil and one of the things kept from it was the name of the leader of the good guys, Optimus Prime. Other characters you may know that he created are Green Lantern John Stewart and Ra's Al-Ghul. He died at 81 years old, may he rest in peace.
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