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John Frascotti, former Chief Marketing Officer of Hasbro, has been promoted to a newly formed position: President, Hasbro Brands








The following is an exerpt of the article, including quotes from John Frascotti and other Hasbro executives.

"Global branded play leader Hasbro, Inc. today announced the promotion of John Frascotti to the newly-created position of President, Hasbro Brands, effective immediately.

In this new role, Frascotti assumes the additional responsibilities of worldwide product development and now oversees all of the Company’s global Marketing and Design and Development teams. By combining the teams, the Company will continue to drive strong innovation, maximize operational efficiency, facilitate greater collaboration and streamline decision-making.

“Across our organization, we are building a tremendous team that can inspire new ideas through our brands and execute them through our brand blueprint, in brand building and storytelling globally,” said Brian D. Goldner, President and Chief Executive Officer. “No one is better suited than John for this new leadership opportunity. His vision and consumer-centric approach will serve Hasbro and all of its stakeholders well as we continue to work side-by-side to deliver compelling brand expressions across generations and geographies.”

“I am incredibly honored to be leading this dynamic group of professionals,” said John Frascotti, President, Hasbro Brands. “This unified approach will enable us to continue to drive the momentum in our business and develop our brands holistically across platforms to meet the evolving needs of our global consumers.” "

Source: Market watch http://www.marketwatch.com/story/hasbro-appoints-john-frascotti-to-president-hasbro-brandsduncan-billing-to-lead-global-operations-new-business-development-2014-10-15?reflink=MW_news_stmp

Congratulations to John Frascotti and Hasbro. Now lets hope on positive news for collectors

Next article "The problem, we find, is that the toys are too complex. So from now, we will be moving away from 5 step figures into one step changers. We're going back to the roots of the Generation 1 Jumpstarters, which should make all the Generation 1 lovers happy"

Just kidding...

well most of G1 toys especially the first season were about 10 steps give or take a couple to change but they still looked like robots that turned into some type of vehicle, that's what they should retain in transformers! they don't need to be complex just fun

Ultra Markus wrote:well most of G1 toys especially the first season were about 10 steps give or take a couple to change but they still looked like robots that turned into some type of vehicle, that's what they should retain in transformers! they don't need to be complex just fun

Is for that reason that I love legion class, IMO is the closest to what we got 30 years ago, plus love the scale.

I can't believe that the poo that's on the shelves now is actually getting bought. Hopefully the Stunticons will be retooled into Mirage, Jazz and Sideswipe next year. If not Bombshell will be my only purchase from Hasbro in 2015.

Wow this article has been on top for almost 2 days. Must be a slow news week...

John almighty, hear our pleas and rid the world of Bumblebee...