The Energon Pub

It's no secret that HASBRO, Inc. (HAS NYSE) has benefited greatly from the production and release of the Transformers live action movie and will continue to benefit from the upcoming releases of the sequel, Revenge of the Fallen and G.I. Joe: The Rise of Cobra. What many people may not know is the role that Chief Executive Officer Mr. Brian Goldner played in making the number 2 toymaker an entertainment powerhouse.

It was Mr. Goldner who enlisted the help of movie producer "Lorenzo di Bonaventura in 2003 after reading in a trade publication that di Bonaventura was considering a film project about military technology."

"From one conversation to the next, we hit it off," di Bonaventura said. "In normal times, it could take months of conversation to move forward. Brian and I did it in two or three times. He has that gut instinct and a dynamic vision for what 'Transformers' could be and the willingness to jump into it. His contribution was invaluable."

The huge success and amazing rise in company stock that the productions brought on alone is reason enough to praise the amazing efforts of HASBRO's top man, but the list goes on.

Even before adjusting to his new position, Mr. Goldner set the company sights way beyond a conventional toy maker.

"What does that look like as an online game?" stated Mr. Goldner. "Can that be a cell phone game? Should that be a TV show? Can that be a movie? That's the way we're thinking about our brands today and our strategy for the company."

It was this same innovative thinking that brought the value of HASBRO stock to amazing heights, reaching nearly double in value during the last fiscal year and that landed him the Wall Street Journal's "Market Watch" CEO of the Year Award.

Seibertron.com would like to congratulate you, Mr. Goldner, on your award and many achievements that you've completed even before taking the helm of our favorite toy company. Here's to making HASBRO the number 1 toy company.

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What a great honor for a great man. Hasbro does so many good things for the community, produces great products, and consistently shows a profit. Congrats!