I'm not saying it doesn't looks fine or wathever.
It's a good update.
But is it an urgent update ? is it a 150$ needed update ?
I'm talking from business point of view.
I need to congratulate them to go on Unicron trilogy path, while all other 3P stick to G1 and copying themselves to the point we got 12 Devastators and 35 dinobots.
I like this choice, but it's a risky choice.
The problem is adding other risks to the first risk :
- remake of a toy which was already correctly propotinated and articulated
- not the most popular character.
It limits a lot the fanbase en the end. If you take the pyramid :
People who looks into 3P stuff.
People who looks into 3P stuff and wants Unicron trilogy toys.
People who looks into 3P stuff and wants Unicron trilogy toys and are waiting for a GF starscream remake (which means they were not satisfied
Before the announcement
I'm not sure we ends with lot of people.
They could have narrowed the risk by choosing a more popular character, with a more broken original toy. Like let's say.. Energon or Armada SuperPrime Optimus.
Easier to sell, on my humble opinion. Armada Prime was even secod on the Takara masterpiece poll, just behind StarSaber.
And once people have a 3P Unicron Trilogy Prime on their shelves, it becomes easier to sell them a matching 150$ starcream, the same way some people buy all masterpiece release, even when they don't particulary like the character.
Maybe I'm completely wrong. But the low preorders seems to say that I'm probably not, or not so far of the reality.
You'll probably say
"it's not pertinent either to have 65 G1 devastators", and you're probably right, the difference is I don't care

So I don't know how they sell etc.. (does it sells well ?)
I'm not a G1 fan, so I'm not interest of most of the 3P market. But I'm a Unicron Trilogy fan, and I did pass on this one, so there's necessary a problem somewhere.
Unfortunately, now they may draw the conclusion there's absolutely no room for unicron 3P toys, just because of a first non-business-pertinent choice.