The Energon Pub

News Credits: 730 · by **Raymond T.** » Tue Feb 06, 2007 11:28 am

http://www.Post-Gazzette.com reports that Yahoo! is planning to give several brandnames, including Transformers, the star-treatment by creating "Brand Universe" sites. The multi media website will showcase a pop-culture potpourri of TV shows, movies, video games and celebrities on 100 different Web sites that Yahoo plans to create later this year.

"We are totally open to driving a result that makes a partner want to work with us,", said Vince Broady, the Yahoo executive overseeing Brand Universe. According to the article, this will be done in an effort to bolster their own brand. Although the article doesn't say, it will be likely that the site will follow with the release of the Michael Bay Transformers Movie also later this year.

News Credits: 3 · by **Barricade** » Tue Feb 06, 2007 11:29 am

huh!?!?!?!?!?!?

by **HitsugiKun** » Tue Feb 06, 2007 11:35 am

i dont follow this

News Credits: 38 · by **Sunstar** » Tue Feb 06, 2007 11:47 am

I am lost too.

News Credits: 1 · by **edcomics** » Tue Feb 06, 2007 12:13 pm

It just sounds like there's going to be a transformers.yahoo.com from what I can understand. For what purpose? A lot of people use Yahoo, and someone thinks there's potential for a cross-promotion. It sounds pointless to me, though.

News Credits: 668 · by **Autobot032** » Tue Feb 06, 2007 1:02 pm

Hell, I'm just surprised that the Pittsburgh Post Gazette actually made news...

But seriously...cross promotion is a good thing. Yahoo is huge, and if they're willing to help bolster TFs...well then, that could make for a very good thing for us.

Might even open new licenses for Alternators (so they're not on an indefinite hiatus anymore) and Classics might return!

News Credits: 730 · by **Raymond T.** » Tue Feb 06, 2007 1:28 pm

Autobot032 wrote:Hell, I'm just surprised that the Pittsburgh Post Gazette actually made news...

But seriously...cross promotion is a good thing. Yahoo is huge, and if they're willing to help bolster TFs...well then, that could make for a very good thing for us.

Might even open new licenses for Alternators (so they're not on an indefinite hiatus anymore) and Classics might return!

Yeah, basically Yahoo! announced that they will make their own websites, which according to the Post Gazette is an effort on their part to ride on the popularity of Transformers and other brands and people. With the movie getting hyped more and more, it is not that strange that they want to include Transformers in that.

It's about time that Transformers got their just credit after 22 years...

News Credits: 150 · by **GetterDragun** » Tue Feb 06, 2007 1:28 pm

It's to drive ad revenue. Average Internet User will look for TF stuff, find it on Yahoo, and click ads.

News Credits: 8 · by **Megatron Wolf** » Tue Feb 06, 2007 3:24 pm

Now lets see if the site sucks or not. For all we know there might just be a history of Transformers and a hole bunch of movie crap and ads.

by **Nemesis_Apoc** » Tue Feb 06, 2007 5:16 pm

Seibertron will still be better

News Credits: 8 · by **Liege Evilmus** » Tue Feb 06, 2007 6:02 pm

Thats a good Idea, I know the company I work for is going to be involved in this, but I'm to low on the totem pole to know much about it.

As for Transformers though, this site is more than plenty and then some!

News Credits: 730 · by **Raymond T.** » Tue Feb 06, 2007 6:10 pm

Liege Evilmus wrote:As for Transformers though, this site is more than plenty and then some!

But yahoo has the potential to give more exclusives on it. Remember the fan-video Alex Kurtzman and Bob Orci did. Yahoo! could very well do more of that stuff...