The Energon Pub

According to Transformers.com website, there will be an In-Theater comic book that will be part of the Robo-Vision setup Target has. This is from the exclusives section for Target:

Seeing in Robo-Vision
A protoform sphere blazes to earth. The TRANSFORMER robot converts and searches for a form that will serve to camouflage him on earth. He scans and through a red technical targeting scope and readout he sees and selects his alt mode—this robot perspective is Robo-Vision.

You can see the world through Robo-Vision at http://www.target.com/transformers. Visit now to see the teaser site and check back beginning June 2, 2007 to see prototype images, figure deco sheets, videos, games and more all through Robo-Vision at Target. Unlock this exclusive online content with special codes found on products, at http://www.target.com/transformers and in an in-theater comic book.

Robo-Vision codes will be available on Target’s exclusive TRANSFORMERS products available beginning June 2, 2007. Decoders will be available in select products and via a special in-theater comic created by IDW that will be distributed beginning July 4, 2007, at theaters across the country.