Till-all-R1 wrote:I had a thought today about maybe using VW Bee for Herbie, Being that Hasbro already has a close relationship with Disney it probably wouldn't be too difficult to do.
I wonder how Hasbro even approaches ideas on what characters to base them on, do they go to the licensor first or does the company that holds it IP come to them?
I think it's most likely Hasbro doing the scouring of the properties to do the crossovers - it is a Hasbro line of TF figures afterall - but for those that have "anniversary synergies" it could be the other way around.
But the Hasbro x Mattel is a much deeper collaboration though. The all die-cast limited edition HW OP is done by the Hot Wheels team, not Hasbro. And there will be other IP corssing over with Mattel, not limited to just TF & HW.