Just why?

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Just why?

Postby LadyBug » Sun Oct 09, 2011 5:16 pm

Has anyone else noticed for the past two weeks or so, that the cable channel, FX, has been playing Transformers: Return of the Fallen every single night? I mean, I understand if they switched it with 1 and 2; but why do they have to play it every single night?
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Re: Just why?

Postby Pontimax 01 » Sun Oct 09, 2011 6:10 pm

I've never actually seen Return of the Fallen.

However Revenge of the Fallen is currently coming on FX at this very moment. I can hear Optimus giving his opening monologue.
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Re: Just why?

Postby UltraSteel » Mon Oct 10, 2011 12:22 pm

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Hmm, that's odd. I would rather watch the First Transformers. But I guess it doesn't matter for me, I have all three on DVD.
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Re: Just why?

Postby JetOptimus23 » Mon Oct 10, 2011 6:03 pm

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Why? Because they can, that's why. 8)
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Re: Just why?

Postby Autobot032 » Mon Oct 10, 2011 6:57 pm

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Pontimax 01 wrote:I've never actually seen Return of the Fallen.

However Revenge of the Fallen is currently coming on FX at this very moment. I can hear Optimus giving his opening monologue.


*chuckles* Oh snap. SNAP, I say!
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Re: Just why?

Postby dinogeist » Wed Oct 12, 2011 12:48 am

LadyBug wrote:Has anyone else noticed for the past two weeks or so, that the cable channel, FX, has been playing Transformers: Return of the Fallen every single night? I mean, I understand if they switched it with 1 and 2; but why do they have to play it every single night?


maybe FX is playing rotf so much due to the release of the DOTM movie on DVD.
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Re: Just why?

Postby Marcdachamp » Thu Oct 13, 2011 8:46 am

deathy wrote:maybe FX is playing rotf so much due to the release of the DOTM movie on DVD.


That's part of it. The other part is that FX spends millions of dollars on getting the exclusive rights to air that film on cable for a certain period of time. Airing that film in constant loops helps to off-set the cost, as it, inevitably, becomes something that's free to air.

For example, the film might have cost FX $3 million. FX recupes that cost through commercials and advertising after a few weeks. Once that cost has been recuped, it's free to air until the deal expires. They COULD spend $3 million on a new program to air, but they already have something they can just slide into a programming slot when they need to.

I'm sure another part is so that when another network gets the rights, they'll hope people will have already had a chance to see it on FX and will simply watch something else. Like the next film FX has the rights to.
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Re: Just why?

Postby Aximalli_Prime » Thu Oct 13, 2011 9:20 pm

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My guess: to promote DOTM on DVD and Bluray.
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