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Transformer's Bumblebee, Mr. and Mrs. Potato Head March into Bristol, Rhode Island's Fourth of July Parade

The Iconic Hasbro Characters Make Appearance Ahead of September's HASCON Event

PAWTUCKET, R.I. – June 29, 2017 – Hasbro, Inc. announced today, fan favorite Transformers' character Bumblebee and classic couple Mr. and Mrs. Potato Head will take part in the Bristol, Rhode Island's annual Fourth of July Parade. The parade is part of the oldest Fourth of July celebration in the United States, first established in 1785.



Hasbro's participation in the parade is just the beginning of a very exciting year for the company, leading up to the first ever Hascon, happening September 8 – 10, 2017 at the Rhode Island Convention Center and Dunkin' Donuts Center in Providence, Rhode Island, HASCON will bring Hasbro's most iconic brands to life with interactive brand experiences, panel discussions, meet and greets, musical guest performances, cosplay activities, a Hasbro passport tour and scavenger hunt, larger-than-life Hasbro games, a HASCON commemorative program and an opportunity to audition for Hasbro television commercials.

To purchase General Admission and VIP tickets, view complete package details and stay up to date on all the latest information on HASCON 2017, please visit http://hascon.hasbro.com

Commemorating its 232nd consecutive year, Bristol, Rhode Island's Fourth of July annual celebration, "The Military, Civic and Firemen's Parade," is viewed by over 200,000 people from Rhode Island and around the world. The long lasting celebrations, which officially begin on June 14, give Bristol its nickname, "America's most patriotic town." More details on the parade can be found here: http://fourthofjulybristolri.com/parade/

About Hasbro
Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World's Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as premier partner brands. The Company's Hasbro Studios and its film label, Allspark Pictures, are building its brands globally through great storytelling and content on all screens. Through its commitment to corporate social responsibility and philanthropy, Hasbro is helping to make the world a better place for children and their families. Hasbro ranked No. 1 on the 2017 100 Best Corporate Citizens list by CR Magazine, and has been named one of the World's Most Ethical Companies® by Ethisphere Institute for the past six years. Learn more at http://www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).

Truth in advertising! There's no WAY any movie Bumblebee figure is as poseable as is depicted in that photo.....