The Energon Pub

FOR IMMEDIATE RELEASE

HASBRO SINGAPORE AND RESORTS WORLD SENTOSA SINGAPORE TO HOST
FIRST EVER TRANSFORMERS CYBERTRON CON IN SOUTHEAST ASIA
Hasbro to ‘Roll Out’ programmes to engage TRANSFORMERS fans of all ages

Singapore, 1 February 2012 – TRANSFORMERS mania is expected to hit a new high in Singapore and the region, with renowned branded play company, Hasbro (Singapore), and Singapore’s first integrated resort, Resorts World Sentosa (‘RWS’), jointly announcing that the RESORTS WORLD SENTOSA SINGAPORE TRANSFORMERS CYBERTRON CON 2012 (‘Cybertron Con’) will be coming to Singapore this year, a first for Southeast Asia.

Held at the Resorts World Convention Centre from 11 to 14 March 2012, TRANSFORMERS Cybertron Con will be a TRANSFORMERS brand extravaganza for fans, with different exhibits and activities that promise to bring smiles from the neophytes to even the most avid TRANSFORMERS collectors and hobbyists.

Appearing at the convention will be Mr. Hideaki Yoke, who has built up a substantial fan following in his role as the lead designer of TRANSFORMERS figures in Takara Tomy.

“Following the TRANSFORMERS Cybertron Con’s successful inaugural convention in Shanghai in 2010, Hasbro Singapore is thrilled to share the hugely popular TRANSFORMERS brand with fans in Singapore and around the region. With the recent launch of TRANSFORMERS The Ride, and TRANSFORMERS: Dark of the Moon becoming the fourth highest grossing movie of all time at the global box office, it is a fantastic opportunity to bring this tremendous TRANSFORMERS event to Resorts World Sentosa, a destination resort that is very popular with tourists from the region” said Mr. Harland Chun, Senior Vice President & General Manager, Asia Pacific, Hasbro Singapore.

“The TRANSFORMERS brand continues to be a pop culture phenomenon with millions of fans all over the world. As such, we’re excited to welcome tens of thousands of fans to this unprecedented convention to celebrate the stories, characters, art, action figures and entertainment surrounding the popular property. TRANSFORMERS Cybertron Con is about celebrating the love of the TRANSFORMERS brand with lifelong fans and new fans alike,” he added.

Together, RWS and Hasbro (Singapore) will help bring the global TRANSFORMERS phenomenon to fans in the region, and inject vibrancy into the tourism sector as the integrated resort continues to bring in world-class attractions and events.

Said Mr. Dennis Gilbert, Senior Vice President of Attractions, Resorts World Sentosa: “We have had a tremendous run since the launch of TRANSFORMERS The Ride at Universal Studios Singapore. Bringing TRANSFORMERS Cybertron Con to Resorts World Sentosa is a natural step to take, considering the strong following of this global TRANSFORMERS phenomenon in Asia. We believe that the combination of the convention and the ride will complete the experience for any TRANSFORMERS fan.”

Paying tribute to the popular entertainment brand that has taken the world by storm through its animated TV series, comic book and movie franchise, the convention will feature an extensive display of TRANSFORMERS toys; cartoon animation and video games! The event will also highlight previously unreleased artwork, as well as workshops for aspiring designers.

To showcase the history of the brand, Hasbro will present an extensive collection of historical TRANSFORMERS items from throughout the brand’s 27 year history via a visually stunning exhibit. The exhibit will take fans through the chronological progression of the TRANSFORMERS brand, beginning with the classic ‘Generation 1’ era. As fans proceed through, they will be able to view extensive artwork and information about characters and stories from different eras of the brand from ‘Beast Wars’ to the most recent entertainment blockbuster movie and current ‘Transformers Prime’ animated series produced by Hasbro Studios.

Other than the historical retrospective, TRANSFORMERS Cybertron Con will feature a wide variety of displays, interactive experiences and special events. TRANSFORMERS brand leaders and designers will also be in attendance to meet with fans and attend special events and panel discussions.

Other special events and exhibits will include:

Panel Sessions with special guest, Mr. Hideaki Yoke and TRANSFORMERS brand experts from Hasbro;
A 22-foot tall OPTIMUS PRIME character statue, one of the largest TRANSFORMERS statues ever;
TRANSFORMERS drawing classes by top Hasbro artists (at select times);
Three-dimensional action figure dioramas capturing scenes from popular TRANSFORMERS entertainment including the blockbuster movies;
National ‘Fastest Fingers First’ Challenge, testing convention goers’ skills at converting TRANSFORMERS action figures from “robot” to “vehicle” modes.

Convention-goers can also expect to receive limited edition 2012 TRANSFORMERS Cybertron Con souvenirs while supplies last, and see premium TRANSFORMERS collectibles. Hasbro will also display the latest line of TRANSFORMERS toys and products which will be available for purchase during the convention.

Tickets for the convention are priced at $12 for a Day Pass and $68 for a four-day VIP Pass. To complete the TRANSFORMERS experience, a special 3D2N TRANSFORMERS Cybertron Con The Epic Battle Package – comprising hotel accommodation, a pair of one-day passes to Universal Studios Singapore, admission to the TRANSFORMERS Cybertron Con 2012, and the Maritime Experiential Museum & Aquarium (MEMA) – has also been rolled out. Guests making reservations before 1 March 2012 will enjoy S$100 off the regular price of S$988. The Battle Pass, consisting tickets to Universal Studios Singapore and Cybertron Con, are also available at $77 (Adult), $62 (Child) and $48 (Senior Citizen).

Fans who wish to attend 2012 TRANSFORMERS Cybertron Con are encouraged to reserve their packages and tickets fast through the Resorts World Sentosa website at http://www.rwsentosa.com, ticketing booths located at Universal Studios Singapore, RWS Ticketing and Membership Hub and MEMA, via reservation hotline +65 6577 8888, or through authorised travel agents now. Ticket sales begin from 3rd February 2012.

More information will be released closer to date. In the meantime, for more on 2012 TRANSFORMERS Cybertron Con, please visit http://www.cybertroncon.com. Fans can also receive updates and take part in contests to receive exclusive prizes by joining the 2012 TRANSFORMERS Cybertron Con Facebook page at http://www.facebook.com/transformerssingapore.