Less.
I went a little too crazy buying Transformers last year to be honest, but perhaps the biggest "offender" is my split focus this year. I (finally) found a site that specializes in selling tin toys. I adore the things about as much as I do Transformers, but unlike Transformers they're exceedingly difficult to locate. I've only ever seen them in small, privately owned toy stores and between the economy and the big box store take over they're all but gone

But last year also held a wide variety of TF lines to buy between the regular and discount stores. This year we have, what? PRiD, Movie Trilogy and Generations (is the FoC in this or is it it's own line?)? I'm kinda burnt out with the movie designs myself, so the Trilogy line will be real touch and go. PRiD... there will be some figures purchase, but my annoyance with Hasbro at the moment makes me want to keep it slim. We'll see how I feel when the line hits full retail.
Never dabbled much in 3rd party stuff and as much as I like that 3rd party Arcee/Chromia I don't know if I'd want to put $100 down for it, not when I want to purchase a PS3 and a leather jerkin for a cosplay/Ren Fair outfit this year xP Oh the things I put off last year because of Transformers. Lol.
I'm hoping I'll have luck finding some nice, cheap figures at yard sales and flee markets like I did last year.