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JAGEX REVEAL EXCLUSIVE TRANSFORMERS UNIVERSE INFORMATION AT GAMESCON 2011

COLOGNE, GERMANY, August 18, 2011- Jagex Games Studio, one of the largest independent games developers and publishers in the world, and makers of the upcoming TRANSFORMERS UNIVERSE browser based MMO for the Western World markets, today released some exclusive details of the title at the Gamescon event in Cologne.



The Jagex team are on hand at the convention to speak to gamers and TRANSFORMERS fans alike about the new MMO slated for release in 2012 and, for the first time to a European audience, the customisation that will be available to players of the new MMO in 2012 will be demonstrated on the fully interactive booth. The booth allows visitors to choose their allegiance to either the AUTOBOT or DECEPTICON factions and customise their choice. Gamescon visitors will then receive a print out of the unique TRANSFORMERS character they have created. When the game launches next year, players will be able to choose from various classes of robots, adding a further variant to the character creation element; already highly anticipated by fans and gamers alike.



While the customisation presented at the convention will offer fans a taste of what is to come within the game, Jagex today exclusively revealed details of one of the much anticipated classes; The Brawler Class.

“Players who like to engage as the tank in co-op team play will be drawn to this Brawler Class. The strength and resilience of this class makes it the perfect choice for those who like to get up close in a battle environment, for those who like a good brawl.” Stated Kris Jones, TRANSFORMERS UNIVERSE senior producer.



To register interest in TRANSFORMERS UNIVERSE and the beta, fans can now visit: http://www.transformersuniverse.com

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About TRANSFORMERS
The TRANSFORMERS brand has delivered “MORE THAN MEETS THE EYE” action to legions of fans around the world for more than 25 years. As one of the hottest global entertainment properties, TRANSFORMERS captures excitement through action figure play, movies, television, digital gaming, comics, and more.

About Hasbro
Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company’s world class brand portfolio. From toys and games, to television programming, motion pictures, video games and a comprehensive licensing program, Hasbro strives to delight its customers through the strategic leveraging of well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Hub, Hasbro’s multi-platform joint venture with Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) launched on October 10, 2010. The online home of The Hub is www.hubworld.com. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.

Come see how we inspire play through our brands at http://www.hasbro.com. © 2010 Hasbro, Inc. All Rights Reserved.

About Jagex Games Studio
Jagex Games Studio is a multi-award winning games developer based in Cambridge, England. Jagex specialises in the development of high quality browser-based games and is the largest independent games developer and publisher in the UK.

Jagex has a long-standing reputation for creating the world's best online games and for developing hugely popular, high quality, accessible, free-to-play games and for providing an unbeatable community experience for millions of players around the world. Jagex has developed and self-published over 40 online titles, including the world's most popular free multiplayer online game, RuneScape.com

In addition to RuneScape, Jagex self-publishes games on its games portal Jagex.com, and has released a series of successful iPhone games including BounceDown, StarCannon, and Miner Disturbance. Jagex also acts as a third-party publisher for likeminded developers, publishing titles such as the Herotopia, the online virtual world for children, the real-time strategy game War of Legends, and the iPhone title Undercroft.

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