There are fans and there are FANS - but lets not get into 'True fan' arguments if we can avoid it.
If you think that is ever productive then imagine the same premise applied to fans of the Michael Bay Movies Vs those who don't like them.
I have enough of a time putting up with people who's sole reason to decry the prequels is Jar Jar Binks exists.
The greater concern though isn't about any premise of "fans vs FANS" it's always a concern though is who is asking the questions at Disney about where the money is to be made - if the answer is the developing international market, & people under 20 that is who they will appeal to.
The argument there is if that is the intention are they even doing it well - that is a tricky one to judge at this early stage - Better than Phantom Menace perhaps?.
But then the thing people throw at the prequels as a criticism of their cynical commercialism is perhaps some of the reasons I actually like them.
They say that Queen Amidala is put in lots of dresses to appeal to the girls - fine ?>> and??
They say the put lots of different vehicles in to sell toys - again I don't see a problem.
https://pbs.twimg.com/tweet_video/CZ_iAp8WIAASiiI.mp4If anything and to some possible chagrin and bemusement I would actually say that Disney has FAILED to capitalise on the merchandise potential of the Force Awakens at a level above that of the key characters - in other words they are marketing it by slapping Kylo Ren's Masked face on a cushion cover and not actually selling the Universe itself.
That is a major criticism I've had in the past of the marketing of the Transformers Movies - and I think it stand true with Episode 7 too and even the Marvel movies to some degree.
It seems silly to say a big corporation isn't being corporate enough - but in a way I think that is a fair criticism to make. They are marketing Star Wars like they market Disney Princess with the core character/s alone.
Which is a failing with Disney Princess Marketing too - what if you are a huge fan of the Mice in Cinderella for example - you would have a harder time finding things to buy - likewise the various 'Princes' or sidekicks.
I see that being the case with both Marvel and Star Wars to some degree perhaps that is more a topic for discussion in a Disney marketing thread - but I do think Lucas was a much more astute business man at least when it came to knowing how to sell his property beyond the film alone than Disney has so far proven to be.
For example an astute marketer would have left a few frames of the deleted vehicles in the Movie rather than cutting them out completely and leaving the toymakers with a product that is only in the novelization to try to sell.
An astute marketer would have used the at least 4 types of craft they cut from the Movie in the final product, how much revenue have they lost long term by not including a Y-Wing Analogue in the Movie ? or not using the Tie Interceptor Analogue originally planned too ?
https://pbs.twimg.com/tweet_video/CZBrYGRUoAAIuEc.mp4I guess they think BB-8 an Kylo Ren can make them Billions enough - but what about all the boys who's focus on Star Wars is technology and cool Aliens - I think they are poorly served - heck even not giving Rey a new outfit seems like an over site to me - heck even keeping the mythical jacket on her for a few more frames would have made a few more bucks for someone down the line with "Rey in Starkiller Base garb" toys.