THIS IS BEAUTIFUL!!

I've always wanted figures done just like this! He even has hand articulation and ankle tilts! The fists don't pop off, if they did they'd be on the parts lists, I'm guessing they open and then swivel around to tuck into the forearm. That trailer is straight up the G1 figure trailer which is perfectly fine. This is a heck of a way to celebrate the 40th anniversary, I'm super excited! Full reveal seems to be over a week away.
(Edit) Oh, and this does appear to be a line called "Missing Link" as the logo indicates. The text underneath that reads "Virtual reprint series 'Missing Link" starts!", in this case virtual means similar not simulated. So this isn't just one figure, could we be getting Megatron!?
(Edit 2) Just noticed there are some differences between the two Primes. The single figure is cartoon style with yellow paint on the bumper, blue windows, gray "toes", silver and gold Matrix and I think a cartoon style head like the Music Label figure. The one with the trailer is toy style with an all silver bumper, amber windows, detailed "toes", a gold Matrix and a toy style head. The shades of blue might be different, too.
Guess I'm buying both...
Emerje