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Transformers Toy Prices Set to Rise as Trump Tariffs Take Effect

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Transformers Toy Prices Set to Rise as Trump Tariffs Take Effect

Postby Seibertron » Wed Apr 09, 2025 10:12 pm

Motto: "'Til All Are One!"
Weapon: Twin Shock-Concussion Missiles
The Toy Aisle Just Got Nuked: Tariffs, Panic, and a Last-Minute Plot Twist in the World of Collectibles

Transformers collectors — and anyone with a pop culture pulse — just took a direct hit in the wallet. On Tuesday afternoon, TFSource and BigBadToyStore sounded the alarm with urgent messages about massive import hikes. Then less than 24 hours later, Trump rolled out a 90-day “pause” dropping most tariffs to 10% — except for China, which got slapped with a brutal 125% rate effective immediately. No delay. No forgiveness. Just full send on the pain.

This tariff rollercoaster affects everything from figures and toys to comics and statues — the lifeblood of collector culture. So we’re cutting through the chaos with a no-BS breakdown of what’s changed, what it means for your wallet, and what insiders are saying. Plus, out of respect for their transparency, we’re publishing full statements from both TFSource and BBTS — two longtime giants in the Transformers game and former sponsors right here on Seibertron.com.




🔄 What Just Happened? The Pause Heard 'Round the World

According to CNBC and India Express, President Trump’s latest tariff shake-up includes:

  • A 90-day "pause" slashing new tariffs to 10% for most U.S. trade partners — including Vietnam and Japan
  • A jaw-dropping 125% tariff slapped on China, effective immediately
  • A global panic moment, followed by a scramble for negotiations after fierce backlash

Translation:

  • Products made in Vietnam or Japan? Still in the game… at least for now.
  • Made in China? Say hello to potential sticker shock — especially for Transformers, third-party figures, and collectibles.



🛒 Straight Talk from Retailers

Before the pause announcement dropped, both TFSource and BBTS sent urgent messages to customers on April 9, 2025. We’re publishing both in full below, out of respect for their candor and longtime support of the Transformers fandom. Their messages paint a clear picture: the collecting world was bracing for impact.


📩 TFSource Customer Update – April 9, 2025


Click to view TFSource message

Subject: Note About Tariffs and Their Impact on Collectibles

Dear Valued TFSource Customer,

First, thank you for being a part of the TFSource community. We don’t take your trust for granted — and we always want to be upfront with you, especially when changes are coming that affect your collecting experience.

Recently, the U.S. government announced new tariffs on imported plastic hobby toys, effective April 2 and April 9, 2025. These tariffs are significant, and they affect nearly every product we carry.

This is a fluid, government-driven situation, and like many other companies in our industry, TFSource is having to quickly react and adapt to these changes in real time. We’re hopeful the current administration will reach agreements with the affected countries — which could lead to reduced or even eliminated tariffs in the future. In the meantime, we want to be transparent about how this impacts pricing and availability moving forward.

What’s Happening

The new tariff rates are now being applied and vary depending on the country of origin:

China: 104%
Vietnam: 46%
Japan: 24%

Because so much of the collectible toy world is sourced from these regions, these changes are hitting our entire industry — including TFSource. Nearly all of our items are sourced from these regions. Once items arrive in the U.S., Customs applies these new tariffs, which must be paid before we can receive and ship the goods.

Impact on Pricing

The good news is that all in stock or currently domestic in transit products will not be impacted by current tariffs. Until then TFSource has no choice but to increase prices on many upcoming preorder items, both new and previously announced.

We understand this is disappointing, and we want to be transparent: honoring earlier preorder pricing on many items is no longer feasible.

We’re doing everything we can to manage the impact, including:
- Absorbing costs wherever possible
- Minimizing increases on in-stock items (while inventory lasts)
- Continuing to offer Free Shipping, Source Points and loyalty rewards

Thank you for sticking with us through this — and for being part of a community that continues to inspire our team every day.

With appreciation,
The TFSource Team
Your Source for All Things Transformers



📩 BigBadToyStore Customer Update – April 9, 2025


Click to view BBTS message

Subject: BBTS - Update on Tariffs

Hi Everyone,

I’m writing to share with you how we are working to handle the rapidly escalating tariff situation. I want to be transparent and honest with you about the impacts of these tariffs. This is a complex situation, but I feel it is important to be as clear as possible in this difficult time.

Tariffs – What Just Happened
China: Tariffs have escalated to 125%
Vietnam: Initially set at 46%, now reportedly paused for 90 days

What is the Impact
This is going to result in price increases on new and open pre-orders. We are working hard to minimize these increases by negotiating with vendors and optimizing logistics.

Who Pays Tariffs
Tariffs are a tax on the US consumer. Foreign governments do NOT pay them. U.S. importers do — and unfortunately that cost rolls into product pricing.

When and How will Prices Change
We will add a "tariff surcharge" at the time of product arrival for new preorders. You will be notified of the full amount and may cancel if needed. We expect surcharges to range between 15%–40%.

Thank you for your continued trust in BBTS.

Sincerely,
Joel Boblit
Founder and President
BigBadToyStore.com







🧠 What This Means for Transformers Collectors

With Chinese goods still facing a crushing 125% import duty, expect prices on Transformers preorders, third-party figures, and even official Hasbro imports to rise — unless those products are sourced from Vietnam or Japan.

Both TFSource and BBTS have said they can no longer honor previously announced preorder prices for some items, and surcharges will likely be added as affected shipments arrive.




📚 Comics: Exempt for Now, But Not Out of the Woods

Many reports — including from Comics Beat — indicate that printed books (including comics and graphic novels) are currently exempt from these tariffs. However, toys, collectibles, and premium box sets related to comics are not exempt.

Image Comics, for example, has raised the price of Spawn from $2.99 to $3.99 — a move attributed to rising production and paper costs, much of which comes from Canada.

With trade tensions shifting rapidly, there’s no guarantee that exemptions will last.




🚀 Final Thoughts from Seibertron.com

This is a complex, fast-moving situation. If the 90-day pause holds — and negotiations go well — we may avoid the worst of the price surges. But with China excluded from the pause, much of the Transformers toy ecosystem remains vulnerable.

Stick with us. We'll continue reporting as this develops, and we’ll do our part to support fans and collectors through these uncertain times.

— The Seibertron.com Team

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Trumpticon unleashes tariff havoc upon Mudball Earth’s weary fleshlings. Yeah, that’s next-level AI chaos — powered by yours truly. Took about two hours of fine-tuning prompts and stitching together six different AI generations in Photoshop to Frankenstein one killer image that actually captured the vibe. Crazy times call for crazier methods.
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Re: Transformers Toy Prices Set to Rise as Trump Tariffs Take Effect

Postby Dino-Snarl » Thu Apr 10, 2025 6:31 am

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Great synopsis!
"Only in war is there happiness."
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Re: Transformers Toy Prices Set to Rise as Trump Tariffs Take Effect

Postby ScottyP » Thu Apr 10, 2025 7:16 am

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C'mon man, AI generated art? That makes me a sad panda.
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Re: Transformers Toy Prices Set to Rise as Trump Tariffs Take Effect

Postby Glyph » Thu Apr 10, 2025 7:53 am

Seibertron wrote:in true reality show fashion, Trump slammed the brakes with a 90-day tariff pause… for most countries.

This isn't correct, though - the new flat 10% tariff remains in place for most countries. It hasn't been "paused", that's just the WH / press framing and is not true.

The only thing that's been "paused" is the enhanced rates on certain countries (other than China). They will get the new 10% rate instead.
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Re: Transformers Toy Prices Set to Rise as Trump Tariffs Take Effect

Postby morganprime » Thu Apr 10, 2025 8:04 am

Id be curious to how many will manipulate this to add even more price increases to anything. If I paid for a preorder that is the price you get the item at. Its against the law to make a transaction for the price to go up after you have paid. Yes I understand accounts aren't drafted before the product arrives butan agreement has been entered into with the two parties. There needs to be a set date, after that there is no time traveling to get more money from customers. This entire situation is ridiculous.
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Re: Transformers Toy Prices Set to Rise as Trump Tariffs Take Effect

Postby muddyjoe » Thu Apr 10, 2025 8:22 am

Maybe this is a good time for all you man-babies to grow up and stop playing with toys? :-?
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Re: Transformers Toy Prices Set to Rise as Trump Tariffs Take Effect

Postby morganprime » Thu Apr 10, 2025 8:46 am

Maybe this is a good time for you to leave your mom's basement and find your own hobby?
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Re: Transformers Toy Prices Set to Rise as Trump Tariffs Take Effect

Postby muddyjoe » Thu Apr 10, 2025 8:52 am

morganprime wrote:Maybe this is a good time for you to leave your mom's basement and find your own hobby?


Sounds like a textbook case of projection to me...
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Re: Transformers Toy Prices Set to Rise as Trump Tariffs Take Effect

Postby Mudwire » Thu Apr 10, 2025 8:59 am

Aren’t most Transformers made in Vietnam now, though? I get that the Chinese tariffs will affect a lot of the industry, but most TF stuff is probably safe from this due to being in Vietnam, yeah?
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Re: Transformers Toy Prices Set to Rise as Trump Tariffs Take Effect

Postby #1 Signal Lancer fan » Thu Apr 10, 2025 9:53 am

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muddyjoe wrote:Maybe this is a good time for all you man-babies to grow up and stop playing with toys? :-?


Brother why are you on a Transformers Collectors website
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Re: Transformers Toy Prices Set to Rise as Trump Tariffs Take Effect

Postby muddyjoe » Thu Apr 10, 2025 11:11 am

#1 Signal Lancer fan wrote:
muddyjoe wrote:Maybe this is a good time for all you man-babies to grow up and stop playing with toys? :-?


Brother why are you on a Transformers Collectors website


I like to keep up on the comic and movie news.
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Re: Transformers Toy Prices Set to Rise as Trump Tariffs Take Effect

Postby DeathReviews » Thu Apr 10, 2025 11:49 am

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No matter which 'side' you're on in this, don't allow your emotions to be manipulated. Especially on internet and social media - which specialize in the infliction of emotional stab wounds for the sake of immediate reaction/provocation.

You'll be much better off, and generally happier, when you don't allow anyone else to control your emotions.
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Re: Transformers Toy Prices Set to Rise as Trump Tariffs Take Effect

Postby Overcracker » Thu Apr 10, 2025 11:50 am

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This was coming, and now it's here.

Many will likely have to scale down toy purchases and the affected ones will be the manufacturers as they won't be selling as much stuff, and won't be making money to make more stuff.

At the end of the day, toy collecting is a hobby for us and we can live without it, but its a livelihood for those in the industry and they are the ones who no doubt will suffer the drop in sales due to increased pricing.

This is definitely not going to end well for anybody.

And don't expect China to negotiate with Trump any time soon to lower sad tariffs.
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Re: Transformers Toy Prices Set to Rise as Trump Tariffs Take Effect

Postby Emerje » Thu Apr 10, 2025 11:51 am

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Let's keep things civil, nobody has the right to tell other adults how to spend their own money.

Mudwire wrote:Aren’t most Transformers made in Vietnam now, though? I get that the Chinese tariffs will affect a lot of the industry, but most TF stuff is probably safe from this due to being in Vietnam, yeah?

Anything made by Hasbro or in conjunction with Takara Tomy is made in Vietnam, anything made only by Takara Tomy is made in China.

Age of the Primes and Studio Series - Vietnam
Earthspark - Vietnam
Swapticons - Vietnam
Cyberworld - Probably Vietnam
Dramatic Capture - Vietnam
Adamas Machina - China
Dock King- Probably China
Masterpiece - China
MPG - China
Masterpiece Movie - Vietnam (it's Hasbro's initiative)

As for third party (official or not) almost all of that stuff comes from China.

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Re: Transformers Toy Prices Set to Rise as Trump Tariffs Take Effect

Postby Dino-Snarl » Thu Apr 10, 2025 1:37 pm

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Emerje wrote:Let's keep things civil, nobody has the right to tell other adults how to spend their own money.

Mudwire wrote:Aren’t most Transformers made in Vietnam now, though? I get that the Chinese tariffs will affect a lot of the industry, but most TF stuff is probably safe from this due to being in Vietnam, yeah?

Anything made by Hasbro or in conjunction with Takara Tomy is made in Vietnam, anything made only by Takara Tomy is made in China.

Age of the Primes and Studio Series - Vietnam
Earthspark - Vietnam
Swapticons - Vietnam
Cyberworld - Probably Vietnam
Dramatic Capture - Vietnam
Adamas Machina - China
Dock King- Probably China
Masterpiece - China
MPG - China
Masterpiece Movie - Vietnam (it's Hasbro's initiative)

As for third party (official or not) almost all of that stuff comes from China.

Emerje


Canadian and US prices are going to be the same or the US price will be higher. Time will tell.
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Re: Transformers Toy Prices Set to Rise as Trump Tariffs Take Effect

Postby Ig89ninja » Thu Apr 10, 2025 3:31 pm

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ScottyP wrote:C'mon man, AI generated art? That makes me a sad panda.

Agreed, so sloppy and ugly. Can't even get the Decepticon insignia right. >:oP
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Re: Transformers Toy Prices Set to Rise as Trump Tariffs Take Effect

Postby ScottyP » Thu Apr 10, 2025 4:38 pm

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Ig89ninja wrote:
ScottyP wrote:C'mon man, AI generated art? That makes me a sad panda.

Agreed, so sloppy and ugly. Can't even get the Decepticon insignia right. >:oP
Probably gets the insignia wrong on purpose because of trademark. I assume any big generators are probably trained to avoid those on purpose, but who knows. Agreed though on the rest, like how does the cape here work? It doesn't :lol:
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Re: Transformers Toy Prices Set to Rise as Trump Tariffs Take Effect

Postby william-james88 » Thu Apr 10, 2025 4:59 pm

Motto: "'till All Are One"
DeathReviews wrote:Only advice I can give to you mortals?

No matter which 'side' you're on in this, don't allow your emotions to be manipulated. Especially on internet and social media - which specialize in the infliction of emotional stab wounds for the sake of immediate reaction/provocation.

You'll be much better off, and generally happier, when you don't allow anyone else to control your emotions.


Great advice, Death!

Mudwire wrote:Aren’t most Transformers made in Vietnam now, though? I get that the Chinese tariffs will affect a lot of the industry, but most TF stuff is probably safe from this due to being in Vietnam, yeah?


The CEO had adressed that. Their goal is to keep things affordable (and keep selling), so if they incur higher costs due to some items, they will redistribute the costs across other products. It won't be evenly distributed either, they will redistribute costs at a higher level and determine which products can have higher prices.

So it can very well be that to offset higher costs from Furbies (still made in China), they will increase Transformers targeted to collectors since that's the demographic they know will still buy stuff even after price increases.

Basically, it's like anything else. If Hasbro has any kind of higher cost (due to anything), they will raise prices where they can, it won't be dependent on country of origin.
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Re: Transformers Toy Prices Set to Rise as Trump Tariffs Take Effect

Postby Seibertron » Thu Apr 10, 2025 5:08 pm

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Glyph wrote:
Seibertron wrote:in true reality show fashion, Trump slammed the brakes with a 90-day tariff pause… for most countries.

This isn't correct, though - the new flat 10% tariff remains in place for most countries. It hasn't been "paused", that's just the WH / press framing and is not true.

The only thing that's been "paused" is the enhanced rates on certain countries (other than China). They will get the new 10% rate instead.


Good catch, Glyph. I was working from various news sources and a lot of stuff was in flux yesterday. I updated the article accordingly. If you see anything else that needs to be improved in the article, just let me know.
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Re: Transformers Toy Prices Set to Rise as Trump Tariffs Take Effect

Postby Seibertron » Thu Apr 10, 2025 5:19 pm

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ScottyP wrote:
Ig89ninja wrote:
ScottyP wrote:C'mon man, AI generated art? That makes me a sad panda.

Agreed, so sloppy and ugly. Can't even get the Decepticon insignia right. >:oP
Probably gets the insignia wrong on purpose because of trademark. I assume any big generators are probably trained to avoid those on purpose, but who knows. Agreed though on the rest, like how does the cape here work? It doesn't :lol:


Actually, it did exactly what I asked for ... including the cape and the "not-Decepticon" symbol. The first images it spat out to me had the actual Decepticon symbol, which I was surprised about. I didn't want it to use *the* Decepticon symbol and wanted it to either make a knock-off looking Decepticon symbol or to turn the letters MAGA into a symbol in the shape of a Transformer symbol. I turned the symbol orange and added the sad mouth during my many Photoshop edits where I mashed up elements from 6 different AI images. If anything, it was staying too faithful to the source material and I wanted it to go more into wacky AI land (especially for this usage). I actually asked it to have the red tie coming out of the Sharkticon's mouth (though I was picturing more like a tongue, but it still ended up looking crazy). It even made the "tariff" blaster with tariff written on the side like I asked it to do.

Honestly, my decision to do my first AI image was I couldn't figure out what image I wanted to use for the news article. I felt like a real world image of Trump would have been most appropriate, but I didn't want to have his actual face on my website so I thought doing a mash-up of a Sharkticon and Trump felt more appropriate on Seibertron.com. I could've drawn it myself but I don't have much skill with coloring my pencils in Photoshop. One day! For now, a fully disclosed bat **** crazy Sharkticon / Trump "Trumpticon" AI-generated image is what we ended up with.
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Re: Transformers Toy Prices Set to Rise as Trump Tariffs Take Effect

Postby joevill » Thu Apr 10, 2025 6:15 pm

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Seibertron wrote:
ScottyP wrote:
Ig89ninja wrote:
ScottyP wrote:C'mon man, AI generated art? That makes me a sad panda.

Agreed, so sloppy and ugly. Can't even get the Decepticon insignia right. >:oP
Probably gets the insignia wrong on purpose because of trademark. I assume any big generators are probably trained to avoid those on purpose, but who knows. Agreed though on the rest, like how does the cape here work? It doesn't :lol:


Actually, it did exactly what I asked for ... including the cape and the "not-Decepticon" symbol. The first images it spat out to me had the actual Decepticon symbol, which I was surprised about. I didn't want it to use *the* Decepticon symbol and wanted it to either make a knock-off looking Decepticon symbol or to turn the letters MAGA into a symbol in the shape of a Transformer symbol. I turned the symbol orange and added the sad mouth during my many Photoshop edits where I mashed up elements from 6 different AI images. If anything, it was staying too faithful to the source material and I wanted it to go more into wacky AI land (especially for this usage). I actually asked it to have the red tie coming out of the Sharkticon's mouth (though I was picturing more like a tongue, but it still ended up looking crazy). It even made the "tariff" blaster with tariff written on the side like I asked it to do.

Honestly, my decision to do my first AI image was I couldn't figure out what image I wanted to use for the news article. I felt like a real world image of Trump would have been most appropriate, but I didn't want to have his actual face on my website so I thought doing a mash-up of a Sharkticon and Trump felt more appropriate on Seibertron.com. I could've drawn it myself but I don't have much skill with coloring my pencils in Photoshop. One day! For now, a fully disclosed bat **** crazy Sharkticon / Trump "Trumpticon" AI-generated image is what we ended up with.


AI generated?? AMAZING! I love it
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Re: Transformers Toy Prices Set to Rise as Trump Tariffs Take Effect

Postby Dr. Caelus » Fri Apr 11, 2025 8:54 pm

I'm concerned about whay will happen with Omega Prime, since we've already paid for him.

I'm also concerned Hasbro won't stay in business to finish Devastator, Superion, Bruticus, and the Thirteen.

morganprime wrote:Id be curious to how many will manipulate this to add even more price increases to anything. If I paid for a preorder that is the price you get the item at. Its against the law to make a transaction for the price to go up after you have paid. Yes I understand accounts aren't drafted before the product arrives butan agreement has been entered into with the two parties. There needs to be a set date, after that there is no time traveling to get more money from customers. This entire situation is ridiculous.


I've had two separate occasions on which I ordered in-stock items from Walmart.com, the price went up on the items while they were preparing to ship, and WM cancelled my orders, claiming the items had gone out of stock, and recommending I reorder it at the higher price. Even if raising prices on a preorder isn't an option, they can just cancel the preorders and relist them.
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Re: Transformers Toy Prices Set to Rise as Trump Tariffs Take Effect

Postby Emerje » Fri Apr 11, 2025 8:59 pm

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I'm curious how Hasbro intends to handle the pricing of their Takara Tomy imports. Double tariffs are a thing so they'd be hit with one from China (which Trump is going crazy on) and one from Japan (assuming they're shipped to the US from a Japanese warehouse and not direct from the factory). Future T-Spark releases could effectively double in price depending on where things end up.

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Re: Transformers Toy Prices Set to Rise as Trump Tariffs Take Effect

Postby Dead Metal » Sat Apr 12, 2025 9:52 am

Motto: "Don't do drugs, beer's cheaper anyway!"
Good write up Ryan, this is what I was hoping was going to happen, and you didn't disappoint.

It's good to see that you're still passionate about this after all this time.
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Jeep! wrote:Why do I imagine Dead Metal sounding exactly like Arnie?
Intah-wib-buls?

Blurrz wrote:10/10

Leave it to Dead Metal to have the word 'Pronz' in his signature.
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Dead Metal
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Re: Transformers Toy Prices Set to Rise as Trump Tariffs Take Effect

Postby steve2275 » Mon Apr 14, 2025 2:13 pm

Motto: "it may not get better
but it wont get any worse"
how exactly is all this garbage making america great again?
i feel bad bad for the collectors
(please do not delete)
i come and go more than a hmw programmer
or a karma chameleon
BEAT L.A.
im content
WWWYKI!!!
BEAT THE PACERS DAMMIT THUNDER
steve2275
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Posts: 3262
Joined: Thu May 29, 2003 7:38 am
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