The Energon Pub

[FirstChAoS]

In my Local Newspaper the Keene Sentinal they often have advertizements in the back in the classified section which shows a cartoon character (often from a current movie) reading a news paper urging people to read. Todays issue had one with Optimus Prime.

[Wheeljack35]

I have seen that picture posted here

Its supposed to be an ad that was going out to papers

[Leonardo]

It's on the official TF or Hasbro site, I think.

[Stormrider]

That's right, Optimus Prime is this year's mascot for urging the youth to read.