The Energon Pub

[william-james88]

I zoomed in and it looks like the feet end up lower than we first saw.

I think so too

[william-james88]

We have another new Rise of the Beasts product to show you. It is part of the mainline for kids, a transforming mask of Bumblebee. The images only show the mask mode, not the robot mode. It does seem to have a protective area for the nose so it may not be as uncomfortable as thought. This will be $34.99 USD at retail.

These toys are out there and we are bound to get more and more news regarding them one way or another.

You'll let us know what you think.

[-Kanrabat-]

I think the mask to bot worked better for Primal than Bee. Regardless, I see the mask is properly transformed this time around, making it not look like a torture device.

[ZeroWolf]

Things look a bit better laid out for this toy. It's essentially using a robot in disguise to disguise yourself.

[Hellscream9999]

These masks are pretty cool, I really like the concept

[Emerje]

The color layout on Bee is a little weird, probably from favoring the bot mode since it forms his chest. He'd look better with the panel under his eyes in yellow, the space around his "mouth" is supposed be silver. As is he looks like he has a big yellow beard.



Emerje

[Sabrblade]

The color layout on Bee is a little weird, probably from favoring the bot mode since it forms his chest. He'd look better with the panel under his eyes in yellow, the space around his "mouth" is supposed be silver. As is he looks like he has a big yellow beard.

It kinda reminds me of Prime Bumblebee's face.

[First-Aid]

The color layout on Bee is a little weird, probably from favoring the bot mode since it forms his chest. He'd look better with the panel under his eyes in yellow, the space around his "mouth" is supposed be silver. As is he looks like he has a big yellow beard.

It kinda reminds me of Prime Bumblebee's face.

That's it! Something was bugging me about this and that is it exactly! There are some strong resemblances to Prime BB.

[william-james88]

The color layout on Bee is a little weird, probably from favoring the bot mode since it forms his chest. He'd look better with the panel under his eyes in yellow, the space around his "mouth" is supposed be silver. As is he looks like he has a big yellow beard.

It kinda reminds me of Prime Bumblebee's face.

That's it! Something was bugging me about this and that is it exactly! There are some strong resemblances to Prime BB.

There should be, Prime BB's face is a streamlined version of Bayverse Bee.

[D-Maximal_Primal]

Those masks are so weird, but they are a neat new concept. I appreciate that

[RodimusPrimeUkraine1]

While not major news, these images of the instructions for Transforming Optimus Primal mask do add many new wrinkles to the whole Rise of the Beasts line. We know these transforming masks are already in ports (there is also a Bumblebee one) along with the Smash and Change toys like the upcoming Optimus Prime and yet while both are in the same set of movie listings, the labelling is different. The Smash and Change Rise of the Beasts toys are going to be in Cyberverse packaging, we saw that. And it was confirmed that they were initially supposed to be in Rise of the Beasts packaging. We even had a description of the packaging having a volcano/molten lava theme from those who had seen mock ups. "Rise of the Beasts" is now nowhere to be found on the Cyberverse packaging. However, we have these photos below which are of the instructions that come with the transforming mask and they have the Rise of the Beasts labelling. So will we be getting toys in Cyberverse packaging that have ROTB labelled instructions? Only time will tell but it seems not everything could be stopped and shifted around, making this ROTB toyline rather interesting.

This whole thing is kind of confusing, ROTB doesn't belong in Cyberverse. But If they already printed all the instructions as ROTB, they wouldn't care to redo all of them for Cyberverse

[RodimusPrimeUkraine1]

The color layout on Bee is a little weird, probably from favoring the bot mode since it forms his chest. He'd look better with the panel under his eyes in yellow, the space around his "mouth" is supposed be silver. As is he looks like he has a big yellow beard.

It kinda reminds me of Prime Bumblebee's face.

That's it! Something was bugging me about this and that is it exactly! There are some strong resemblances to Prime BB.

There should be, Prime BB's face is a streamlined version of Bayverse Bee.

Bay Bee is really ugly, but Prime makes it just creepy....

[RodimusPrimeUkraine1]

These masks are pretty cool, I really like the concept

But think how much it would hurt to wear these!

[ZeroWolf]

These masks are pretty cool, I really like the concept

But think how much it would hurt to wear these!

Until someone puts them on, we'll never know.

[chuckdawg1999]

These masks are pretty cool, I really like the concept

But think how much it would hurt to wear these!

Until someone puts them on, we'll never know.

I will be that someone!

[Sabrblade]

These masks are pretty cool, I really like the concept

But think how much it would hurt to wear these!

Until someone puts them on, we'll never know.

I will be that someone!

[First-Aid]

These masks are pretty cool, I really like the concept

But think how much it would hurt to wear these!

Until someone puts them on, we'll never know.

I will be that someone!

THIS. 100% THIS.

[chuckdawg1999]

These masks are pretty cool, I really like the concept

But think how much it would hurt to wear these!

Until someone puts them on, we'll never know.

I will be that someone!

THIS. 100% THIS.

Yup, that's about right.

[RodimusPrimeUkraine1]

These masks are pretty cool, I really like the concept

But think how much it would hurt to wear these!

Until someone puts them on, we'll never know.

I will be that someone!

THIS. 100% THIS.

Yup, that's about right.

No, it's probably worse!

[RodimusPrimeUkraine1]

I think the mask to bot worked better for Primal than Bee. Regardless, I see the mask is properly transformed this time around, making it not look like a torture device.

Yes LOL

[william-james88]

While Hasbro releases cartoon toy lines in many waves to help store shelves stay stocked, like in the first three years of the Cyberverse show/line or the Robots in Disguise show/line, they have front loaded movie lines in the past, both in terms of the amount of product in the first wave and the amount of different toys in the first wave. You can see an example of this below for the Age of Extinction movie line. The pandemic has definitely changed things with disrupting distribution of both movies and their toylines. Hasbro has been burnt in the past with Snake Eyes and it seems the disruption for the Rise of the Beasts Transformers movie has left a real bad taste in their mouth since they had to re-align their distribution approach and keep many toys stored in warehouses.

So, according to an interview with Hasbro’s VP of EMEA and Asia, Marianne James, those big movie lines or big marketing pushes will be distributed in multiple waves instead of a big push to have all classes and many toys available all at once. That will be easier to manage for them. Of course, we are just talking of big movie lines and big marketing pushes for kid targeted toys. This is unrelated to Legacy/Studio Series lines which already adhere to the slow trickle wave model.

Tried and tested models still have their place, especially when you’ve got a Consumer Products program that leans on core pillars like toys and games. What is interesting now is that we can test and learn. Instead of dropping products based on seasons, we’re now looking to where a rollout could be more relevant to a culture in one of our specific markets.

If the content is pushed back and we experience a delay at retail, or there are problems getting product on the water, it’s better to be flexible and have a softer, more phased-out launch instead of using a big, all-encompassing 360 strategy.

This is especially important for Hasbro’s “vault” brands such as Transformers, Peppa Pig, and My Little Pony, which exists in highly competitive toy categories, most notably preschool. To have a major rollout fall flat due to timing problems is not an option, so the company is expanding its arsenal of marketing and engagement tools.

From Kidscreen

[ZeroWolf]

Man, those pictures from 2014 really kick me in the Nostalgia, our local Toys R Us was well stocked like that.

[william-james88]

Man, those pictures from 2014 really kick me in the Nostalgia, our local Toys R Us was well stocked like that.

Yeah, that was mine. I went to that same toysrus yesterday and it was so pitiful I took no pics. Don't know about where you are at, but in Canada, TRU is no longer one of the main stores to buy Transformers anymore. People just go for exclusives if ever they have any.

[ZeroWolf]

Man, those pictures from 2014 really kick me in the Nostalgia, our local Toys R Us was well stocked like that.

Yeah, that was mine. I went to that same toysrus yesterday and it was so pitiful I took no pics. Don't know about where you are at, but in Canada, TRU is no longer one of the main stores to buy Transformers anymore. People just go for exclusives if ever they have any.

Toys r us went bust in the UK same time as the states (the Australian arm of Toys R US is trying to revive the brand over here) Symths is the biggest toy retailer now.

[Overcracker]

In the U.S. Macy's is trying to bring the brand back. https://www.npr.org/2022/07/19/11122754 ... cys-stores

We'll see how successful that is...