You can listen to the recording in full HERE
Brian Goldner wrote:Nerf is currently the number 1 revenue maker, with Transformers being in second behind it.
Hasbro has started making a new cinematic universe, where the micronauts among others shall be brought to the big screen, and many new Brand names will be brought out. The universe shall begin around 2018/2019.
Hasbro-owned Mobile Game Developer Backflip Studios shall be cranking out some new games such as Earth Wars, which is also part of a new 360 Degrees Ways to Play which integrates toys and games, among other things. Games will also be less violence-related and more adventurous.
Frustration-Free Packaging is being researched for for online retailers.
The Fan community is now noted to be a major contributing factor to the toyline, as now over 20% of products are purchased by people over 16 years of age.
Transformers: The Last Knight will continue the storyline of Age of Extinction, while the Bumblebee movie is set to focus on Bee and most likely will be a standalone.