>
shop.seibertron.com amazon.seibertron.com Facebook Twitter X YouTube Pinterest Instagram Myspace LinkedIn Patreon Podcast RSS
This page runs on affiliate links — your clicks may earn us a few Shanix. Want the full transmission? Roll out to our Affiliate Disclosure.

Strong Holiday Week Programming Caps Best-Ever November for The Hub TV Network

Discuss anything about the Transformers cartoons and comics! You can discuss anything from G1 to Cybertron as well as the comics from Marvel, Dreamwave, IDW and more!

Strong Holiday Week Programming Caps Best-Ever November for The Hub TV Network

Postby El Duque » Sat Dec 01, 2012 10:57 am

Motto: "I ain't got time to bleed!"
Weapon: Gattling Gun
For Immediate Release
November 28, 2012

Image


STRONG HOLIDAY WEEK PROGRAMMING CAPS BEST-EVER NOVEMBER
FOR THE HUB TV NETWORK AND DRIVES NETWORK
TO 11TH CONSECUTIVE MONTH OF AUDIENCE GROWTH


Driven by Continued Momentum of Original Series, Movie Events;
Newest Original Series "Littlest Pet Shop" Continues Stellar Performance


LOS ANGELES – The Hub TV Network, one of the fastest growing cable networks, powered to its best-ever November and continued its growth momentum with its 11th month of year-over-year audience growth, capped by strong performances of holiday-week programming November 19-25, 2012.

The week and month were driven by stellar performances of The Hub's original series, in particular the continued outstanding performances of its recently premiered series, "Littlest Pet Shop" and the new-season episodes of returning pop culture phenomenon "My Little Pony Friendship is Magic." Both animated series are produced by Hasbro Studios. The Hub's post-Thanksgiving "Black Friday" movie marathon also earned strong audience deliveries.

For the week, the network also continued to earn significant audience deliveries with its key original series, including "Pound Puppies," Family Game Night" (both produced by Hasbro Studios), "Care Bears: Welcome to Care-a-Lot," "Dan Vs." and "The Aquabats! Super Show!"

In November the network's new series "Littlest Pet Shop," which premiered November 10, was the top-ranked series on The Hub among all key demographics.

For the month of November, in Total Day and in Prime time, The Hub earned year-to-year delivery gains among Kids 2-11, Kids 6-11, Women 18-49, Adults 18-49, Persons 2+ and Households.

For the week of November 19-25, in Total Day and in Prime, The Hub earned year-to-year delivery gains among Kids 2-11, Kids 6-11, Women 18-49, Adults 18-49, Persons 2+ and Households.

November Monthly Highlights

Daypart Performance Highlights

  • In Total Day, The Hub delivered its best November ever among Kids 2-11, Kids 6-11, Women 18-49, Adults 18-49, Persons 2+ and Households.
  • In Total Day, The Hub has demonstrated year-to-year gains among Kids 2-11, Kids 6-11, Women 18-49, Adults 18-49, Persons 2+ and Households for 11 consecutive months.
  • In Prime (Monday – Sunday, 8-11 p.m. ET), The Hub earned year-to-year delivery gains among Kids 2-11 (+16%, 52,000), Women 18-49 (+32%, 37,000), Adults 18-49 (+48%, 71,000), Persons 2+ (+25%, 170,000) and Households (+26%, 115,000).

Program Performance (all times ET)

  • "Littlest Pet Shop" (all telecasts averaged together) is the top ranked series of the month on The Hub with Kids 2-11 (150,000), Kids 6-11 (85,000), Women 18-49 (45,000), Persons 2+ (259,000) and Households (168,000).
  • The series premiere of "Littlest Pet Shop" (Saturday, November 10, 11 a.m.) set The Hub's delivery record for an original series premiere with Kids 2-11 (351,000), Kids 6-11 (160,000), Adults 18-49 (159,000), Persons 2+ (577,000) and Households (326,000).
  • The season three premiere of "My Little Pony Friendship Is Magic" (Saturday, November 10, 10 a.m.) was the highest season debut of the show since it premiered on The Hub in 2010, and marked the third year of consecutive growth with kids and adults. Kids 2-11 (391,000), Kids 6-11 (171,000), Women 18-49 (106,000), Adults 18-49 (179,000), Persons 2+ (686,000) and Households (388,000) all delivered their highest season premiere ratings for the series.

Week of 11/19/12

Daypart Performance Highlights

  • In Total Day, The Hub earned year-to-year delivery gains among Kids 6-11 (+17%, 27,000), Women 18-49 (+19%, 25,000), Adults 18-49 (+13%, 45,000), Persons 2+ (+9%, 126,000) and Households (+10%, 89,000).
  • In Prime (Monday – Sunday, 8-11 p.m. ET), The Hub earned year-to-year delivery gains among Kids 2-11 (+97%, 57,000), Kids 6-11 (+68%, 32,000), Women 18-49 (+30%, 30,000), Adults 18-49 (+23%, 54,000), Persons 2+ (+35%, 154,000) and Households (+28%, 102,000).

Program Performance (all times ET)

  • A new episode of "My Little Pony Friendship is Magic" (Saturday, 10:30 a.m.) earned year-to-year delivery gains among Kids 2-11 (+117%, 280,000), Kids 6-11 (+460%, 140,000), Women 18-49 (+314%, 87,000), Adults 18-49 (+247%, 125,000), Persons 2+ (+192%, 494,000) and Households (+143%, 316,000).
  • A new episode of "Littlest Pet Shop" (Saturday, 11:30 a.m.) earned year-to-year delivery gains among Kids 2-11 (+96%, 214,000), Kids 6-11 (+345%, 138,000), Women 18-49 (+63%, 49,000), Adults 18-49 (+30%, 61,000), Persons 2+ (+89%, 304,000) and Households (+111%, 222,000).
  • A new episode of "Pound Puppies" (Saturday, 9 a.m.) earned year-to-year delivery gains among Kids 6-11 (+28%, 55,000 and Households (+46%, 194,000).
    The Hub's Black Friday Movie Marathon (4 p.m. – 4 a.m.), featuring "Cats & Dogs" (4 p.m. – 6 p.m. and 10 p.m. – 12 a.m.), "Cats & Dogs: The Revenge of Kitty Galore" (6 p.m. – 8 p.m. and 12 a.m. – 2 a.m.) and "Monster House" (8 p.m. – 10 p.m. and 2 a.m. – 4 a.m.), earned year-to-year delivery gains among Kids 2-11 (+166%, 93,000), Kids 6-11 (+104%, 57,000), Women 18-49 (+113%, 34,000), Adults 18-49 (+121%, 62,000), Persons 2+ (+152%, 214,000) and Households (+161%, 146,000).
  • A new episode of "Care Bears: Welcome to Care-a-Lot" (Saturday, 8 a.m.) earned year-to-year delivery gains among Kids 2-11 (+393%, 74,000), Women 18-49 (+820%, 46,000), Adults 18-49 (+125%, 54,000), Persons 2+ (+202%, 130,000) and Households (+122%, 100,000).
  • A new episode of "Family Game Night" (Sunday, 7 p.m.) earned year-to-year delivery gains among Kids 2-11 (+71%, 72,000), Women 18-49 (+227%, 36,000), Adults 18-49 (+66%, 53,000) and Persons 2+ (+42%, 138,000).
  • A new episode of "Dan Vs." (Saturday, 4 p.m.) earned year-to-year delivery gains among Kids 2-11 (+29%, 62,000) and Kids 6-11 (+73%, 52,000).
    "The Aquabats! Super Show!" (Saturday, 12 p.m.) earned a year-to-year delivery gain among Kids 6-11 (+84%, 79,000).

(Source: The Nielsen Company, program based dayparts, most current, 10/29/12-11/25/12 vs. 10/31/11-11/27/11; 11/19/12-11/25/12 vs. 11/21/11-11/27/11, growth by delivery)

About The Hub TV Network
THE HUB is a multi-platform joint venture between Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) and Hasbro, Inc., (NASDAQ: HAS) with a goal of entertaining, enlightening, empowering and educating children and their families. The cable and satellite television network features original programming as well as content from Discovery's library of award-winning children's educational programming; from Hasbro's rich portfolio of entertainment and educational properties built during the past 90 years; and from leading third-party producers worldwide. The Hub lineup includes animated and live-action series, as well as specials, game shows, and family-favorite movies. The network extends its content through a robust and engaging online presence at http://www.hubworld.com. The Hub rebranded from Discovery Kids on October 10, 2010, and is available in more than 70 million U.S. households. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.

Visit The Hub on Facebook at http://www.facebook.com/hubtvnetwork

Note: For artwork, visit http://www.press.discovery.com

-- The Hub --
User avatar
El Duque
Matrix Keeper
Posts: 9760
News Credits: 5749
Joined: Sun Apr 01, 2007 9:57 pm
Location: tornado alley

Re: Strong Holiday Week Programming Caps Best-Ever November for The Hub TV Network

Postby Quaternion » Sat Dec 01, 2012 1:02 pm

Weapon: Dual Impact Maces
too bad TF Prime was not mentioned... When did the season finale happen?
Image
Quaternion
Fuzor
Posts: 235
Joined: Sun Jan 29, 2006 10:22 pm
Strength: 2
Intelligence: 10
Rank: 8
Courage: 9
Skill: 10

Re: Strong Holiday Week Programming Caps Best-Ever November for The Hub TV Network

Postby Slashercon » Sat Dec 01, 2012 4:26 pm

Motto: "Hey Howdy Hey, how ya'll doin' today?""
Weapon: Dual Bladed Sword
Quaternion wrote:too bad TF Prime was not mentioned... When did the season finale happen?


I'm pretty sure TF Prime had its season finale in October. guess that's why it wasn't mentioned.
User avatar
Slashercon
Combiner
Posts: 463
News Credits: 4
Joined: Sat Oct 30, 2010 6:18 pm
Location: Pennsylvania
Watch Slashercon on YouTube
Buy from Slashercon on eBay
Alt Mode: Hot Wheels Shark Cruiser
Strength: 8
Intelligence: 7
Speed: 9
Endurance: 9
Rank: 5
Courage: 9
Firepower: 6
Skill: 9

Re: Strong Holiday Week Programming Caps Best-Ever November for The Hub TV Network

Postby mattwhite924 » Sat Dec 01, 2012 10:50 pm

Slashercon wrote:
Quaternion wrote:too bad TF Prime was not mentioned... When did the season finale happen?


I'm pretty sure TF Prime had its season finale in October. guess that's why it wasn't mentioned.


The season finale aired November 2nd. It does seem odd that it didn't get mentioned.
User avatar
mattwhite924
Minibot
Posts: 140
News Credits: 1
Joined: Tue Jan 10, 2012 12:04 am


Return to Transformers Cartoons and Comics Forum


[ Incoming message. Source unknown. ] No Signal - Please Stand By [ Click to attempt signal recovery... ]


Transformers and More @ The Seibertron Store

Visit shop.seibertron.com to buy "TURTLES OF GRAYSKULL #1 Cvr B Dark Horse Comics JUN241136 1B MOTU TMNT (CA)Sakai"
TURTLES OF GRAYSKU ...
Visit shop.seibertron.com to buy "INVINCIBLE RED SONJA #8 Cvr N FOC TMNT Dynamite Comics 2022 JAN228339 8N"
NEW!
INVINCIBLE RED SON ...
Visit shop.seibertron.com to buy "TMNT Urban Legends #26 Cvr B IDW Comics 2020 APR200718 26B Turtles (CA) Kuhn"
TMNT Urban Legends ...
Visit shop.seibertron.com to buy "TURTLES OF GRAYSKULL #1 Cvr C Dark Horse Comics JUN241137 1C MOTU TMNT Ziritt"
TURTLES OF GRAYSKU ...
Visit shop.seibertron.com to buy "TMNT Saturday Morning Adv #26 Cvr B IDW Comics 2025 APR251039 26B (CA) Boxerbun"
TMNT Saturday Morn ...
Visit shop.seibertron.com to buy "MMPR TMNT II #1 Cvr C Boom Studios Comics 2022 OCT220271 1C (CA) Mora"
MMPR TMNT II #1 Cv ...
Visit shop.seibertron.com to buy "TURTLES OF GRAYSKULL #3 Cvr A Dark Horse Comics 2025 SEP241197 3A MOTU TMNT"
NEW!
TURTLES OF GRAYSKU ...
Visit shop.seibertron.com to buy "TMNT VS STREET FIGHTER #4 Cvr C IDW Comics 2023 JUN231487 4C (CA) Reilly"
NEW!
TMNT VS STREET FIG ...
Visit shop.seibertron.com to buy "INVINCIBLE RED SONJA #9 Cvr N TMNT homage Dynamite Comics 2022 MAR229172 9N"
NEW!
INVINCIBLE RED SON ...
Visit shop.seibertron.com to buy "TMNT Saturday Morning Adv #25 Cvr A IDW Comics 2025 MAR250955 25A (CA) Schoening"
TMNT Saturday Morn ...
Visit shop.seibertron.com to buy "TMNT Saturday Morning Adv #25 Cvr B IDW Comics 2025 MAR250956 25B (CA) Lewis"
TMNT Saturday Morn ...
Visit shop.seibertron.com to buy "INVINCIBLE RED SONJA #8 Cvr V FOC 1:11 TMNT Dynamite Comics 2022 JAN228347 8V"
NEW!
INVINCIBLE RED SON ...
Visit shop.seibertron.com to buy "TMNT Saturday Morning Adv #26 Cvr A IDW Comics 2025 APR251038 26A (CA) Schoening"
TMNT Saturday Morn ...
Visit shop.seibertron.com to buy "TMNT ARMAGEDDON GAME #3 LCSD IDW Comics 2022 SEP221733 3B (CA) Tan + Henriques"
TMNT ARMAGEDDON GA ...
These are affiliate links. We may earn a commission.
Details subject to change. See listing for latest price and availability.

Featured Products on Amazon.com

Buy "Transformers Authentics Starscream" on AMAZON
Buy "Transformers Studio Series 09 Voyager Class Movie 2 Thundercracker" on AMAZON
Buy "Transformers Generations Power of The Primes Deluxe Class Terrorcon Blot" on AMAZON
Buy "Transformers: Generations Power of The Primes Deluxe Class Dinobot Swoop" on AMAZON
Buy "Transformers: Bumblebee Movie Toys, Energon Igniters Nitro Bumblebee Action Figure - Included Core Powers Driving Action - Toys for Kids 6 and Up, 7-inch" on AMAZON
Buy "Transformers: Generations Power of The Primes Leader Evolution Rodimus Prime" on AMAZON
Buy "Transformers Titans Return Repugnus, Dastard, and Solus Prime Prime Master" on AMAZON
Buy "Transformers Generations Titans Return Titan Class Trypticon" on AMAZON
Buy "Transformers: The Last Knight Premier Edition Voyager Class Megatron" on AMAZON
Buy "Transformers Generations Titans Return Darkmoon and Astrotrain" on AMAZON
Buy "Transformers Attacker 20 Costanza Action Figure" on AMAZON
Buy "Transformers Generations Combiner Wars Voyager Class Motormaster Figure" on AMAZON
These are affiliate links. We may earn a commission.
Details subject to change. See listing for latest price and availability.