The Energon Pub

[LOST Cybertronian]

The Come, see toys blog has some news on the upcoming Age of Extinction mignight toyline launch at Toys'R'Us in Singore featuring Hasbro events and even exclusive toy givaways like a gold chrome Leader Class Optimus Prime with display case and miniature 2-inch Then and Now metal figures.

TRANSFORMER EVENTS BY HASBRO

1. “Lion City Roars for Grimlock” App

DINOBOTS – the incredible new group of robots – will be making their debut appearance in the upcoming movie, the TRANSFORMERS: AGE OF EXTINCTION. And, rumour has it that their leader is in Singapore!

In order for the mighty Grimlock to emerge, we need to collect one million decibels worth of roars. To help in this quest, fans and their friends can submit their loudest roars via the Facebook mobile application titled The Lion City Roars for Grimlock.

To access the application, simply go to the following link: http://roarforgrimlock-hasbro.us.kacdn.net on your
mobile internet browser, or search for “RoarForGrimlock HasbroSG” within the Facebook mobile application.

The application can also be accessed via Hasbro Singapore’s Facebook page:
https://www.facebook.com/HasbroSingapore.

The Facebook mobile application is supported on both iOS and Android devices.



2. Transformers Toy Madness @ 2200

Kicking off the festivities is the TRANSFORMERS: AGE OF EXTINCTION Toy Madness @ 2200 event. Starting from 10pm on Friday, 16th May, fans of all walks can join in the excitement at Toys’R’Us Forum and be the first to own the figures from the TRANSFORMERS: AGE OF EXTINCTION movie. Fans can also revel in fun-filled activities such as putting their skills to the test in a race against fellow fans to convert TRANSFORMERS figurines; and have their photos taken with their favourite Transformers characters. What’s more, the top spender of the night will win a Gold-Chrome Transformers 4 Optimus Prime Leader (with display case), limited to Toys’R’Us Star Card members only.



The Transformers 4 Platinum Edition Optimus Prime and Grimlock, available only at Toys’R’Us, will be launched at this event. Fans who purchase this item during the event will stand a chance to receive a pair of TRANSFORMERS: AGE OF EXTINCTION movie tickets, a Transformers paper bag and movie poster, along with Miniature 2-inch Optimus Prime Then & Now metal figures.

Event Details:

Date: 16th May 2014
Time: 10PM
Venue: Toy’R’Us Forum
Admission is FREE

[Shockwave7]

I still don't like this new 'logo'. It's plain and just seems lazy, like a box of generic crackers. I hope Hasbro isn't planning to replace ALL the transformer toy line boxes with this mess.

[fenrir72]

Shiny! reminds me of the electrum material in the Golden Lagoon.

[Megatron Wolf]

seriously a midnight launch for a toyline?

[Autobot032]

seriously a midnight launch for a toyline?

This isn't the first time there's been a midnight release for the movie figures in Asia.

[craggy]

but that's past the bedtime of the kids these are meant to be aimed at!

[T-Macksimus]

but that's past the bedtime of the kids these are meant to be aimed at!

Exactly! This goes to show there's at least one division of the Hasbro monster that knows what it's doing when it comes to showing their older fans/collectors some love. Besides, in this day and age do you honestly expect that there are parents who still hold on to "old fashioned" values like adhering to bed times and teaching their children manners and respect and other such dying, out-dated concepts? Good luck finding any! There will be just as many, if not more, cranky and over-tired children clamoring for these things as there will be unruly, obnoxious adult collectors.
I'm not going to lie, I'd send my 14 year old into that inevitable mosh pit to battle both adults and children and then negotiate some obscenely high compensation afterwards.
Personally, I'd just be content with the small "Then and Now" figures. I could care less about the gold Prime but selling that little gem on e-bay would go a long way towards my sons first car AND teach him the value of exploiting other people's greed and lust for silly baubles. This could be a very enlightening family "growth" experience.

Leave it to Hasbro to provide such wonderful family bonding experiences. We need to have more events like this in the United States.

[STngAR]

The gold Prime definitely puts truth to the saying - You can't shine @&$? .

[ScottyP]

No idea why they don't do this here. It'd make me buy everything at TRU! As it is I'll probably just go to Target instead and head to TRU for Kreo and exclusives.

[shockblast2]

Oh WOW!

Gold painted figures! I wonder if it real gold or just gold colored paint?

[EunuchRon]

Since when did Optimus transform into cheap costume jewelry?