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Panel - Hasbro: Transformers Brand Photogallery

Aaron Archer (vice president, Hasbro Design) and Jerry Jivoin (director, Global Transformers Brand) discuss the hottest Transformers topics including the Transformers Prime and Transformers Rescue Bots TV series, action figures, video games, comics, theme park rides and more. Attendees will also get sneak peeks at upcoming action figures and brand news. Jerry and Aaron will also host some Q&A for your burning Transformers questions. Roll out! Room 24ABC

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Optimus Prime on his deathbed
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