That's right, while fans were quick to talk about Transformers Reactivate as proof that Hasbro's decision on going all in on video games was a bad strategy, little did they know that it was not a Hasbro game, and that Hasbro was already making something of their own. Transformers Reactivate is a terrible example of what Hasbro intends on doing with video games. Instead, here's a better example: Exodus, their actual game.
Exodus is made by Hasbro's in house studio, Archetype, which is a subsidiary of Wizards of the Coast. And Exodus is a fully new IP. It is a third person shooter RPG, more along the lines of Mass Effect. This is what you can turn to, to see what Hasbro is capable of making when it comes to videos games. You can check out gameplay along with interviews with the heads of Archetype to see what Hasbro's gaming division is all about.
As stated in our previous editorial, their games, including Exodus, are set for release in either end 2025, or early 2026. And Hasbro is ramping up development on more, with half of all their R&D budget going to video games now rather than their physical toy divisions. While Chris Cocks stated that he sees digital play being the next stage of Hasbro's brands, we still have no news of a Transformers game from Hasbro themselves, but we will keep you up to date on any development. However, Exodus does give us an idea of what Hasbro can do for their brands. And a Sci Fi RPG shooter is the perfect kind of game for the Transformers brand.
So yes, it's not just plans; Hasbro is a full on video game developer now, through their Archetype Studio, and their first game is Exodus. We will see if they are successful in this new space.
